Personal Information
Organization / Workplace
Hamburg Area, Germany, Hamburg Germany
Occupation
Director, Researcher, Lecturer, Consultant
Industry
Advertising / Marketing / PR
Website
Ipsos.com
About
Specialties: Consumption and Consumer society; Consumer Identities; Brand- and Advertising Research, Moderation, Consumer Behaviour
Tags
consumption
identity
consumer society
business consumer
consumer sociology
kay koschel
konsum
emotion
tiefenpsychologie; consumer research; susanne hols
konsumentenverhalten
market research
consumers’ decision-making process
qualitative methods
btob
consumer sociology; advanced qualitative methods
trend research
consumer
depth psychology
marktforschung
motivforschung
konsumforschung
qualitative research
luxus
marketing
business
konsumsoziologie
identität
konsumgesellschaft
b2b
communication
brand
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