Personal Information
Organization / Workplace
Hamburg Area, Germany, Hamburg Germany
Occupation
Director, Researcher, Lecturer, Consultant
Industry
Advertising / Marketing / PR
Website
Ipsos.com
About
Specialties: Consumption and Consumer society; Consumer Identities; Brand- and Advertising Research, Moderation, Consumer Behaviour
Tags
consumption
identity
consumer society
business consumer
consumer sociology
kay koschel
konsum
emotion
tiefenpsychologie; consumer research; susanne hols
konsumentenverhalten
market research
consumers’ decision-making process
qualitative methods
btob
consumer sociology; advanced qualitative methods
trend research
consumer
depth psychology
marktforschung
motivforschung
konsumforschung
qualitative research
luxus
marketing
business
konsumsoziologie
identität
konsumgesellschaft
b2b
communication
brand
See more
Presentations
(6)Likes
(1)Konsum und Identität
Kay Koschel
•
13 years ago
Personal Information
Organization / Workplace
Hamburg Area, Germany, Hamburg Germany
Occupation
Director, Researcher, Lecturer, Consultant
Industry
Advertising / Marketing / PR
Website
Ipsos.com
About
Specialties: Consumption and Consumer society; Consumer Identities; Brand- and Advertising Research, Moderation, Consumer Behaviour
Tags
consumption
identity
consumer society
business consumer
consumer sociology
kay koschel
konsum
emotion
tiefenpsychologie; consumer research; susanne hols
konsumentenverhalten
market research
consumers’ decision-making process
qualitative methods
btob
consumer sociology; advanced qualitative methods
trend research
consumer
depth psychology
marktforschung
motivforschung
konsumforschung
qualitative research
luxus
marketing
business
konsumsoziologie
identität
konsumgesellschaft
b2b
communication
brand
See more