Alfredo & Son - 60 Year Anniversary Rebrand

Alfredo & Son - 60 Year Anniversary Rebrand Creative ROAR were approached by Alfredo & Son in Spring 2015 to create a new look and feel for the barbershop that ties in the rich history and culture of the barbershop with a modern twist. Alfredo & Son are a Rugeley, Staffordshire based Italian barbershop. Established in 1967, the Italian barbershop is one of the oldest running shops in Rugeley town centre. Owned by Father and Son, Alfredo and Giovanni, the barbershop has ran at a steady pace over the past 60 years, bringing in regular customers through word of mouth only, never utilising advertising or marketing. Creative ROAR were approached by Alfredo & Son in Spring 2015 to create a new look and feel for the barbershop that ties in the rich history and culture of the barbershop with a modern twist. In Spring 2015 after ill health, father and owner Alfredo decided to hand up his scissors for retirement whilst son Giovanni took on the family run business as his own. Giovanni had big dreams for the shop and first on his priority list was a new look! Read the full case study today at: http://creative-roar.com/2016/02/02/alfredo-son-60-year-anniversary-rebrand/Read less