Assignment three: Logotype

1. Robots used in Kathryn Schreiber
military
Fa102a,
Research and Speculative
Product/Service Development

2. Robots used in Military Kathryn Schreiber
Assignment One, Research
"Star Wars: Rogue One highlights an uncomfortable fact — military
robots can change sides"
http://www.kurzweilai.net/star-wars-rogue-one-highlights-an-uncomfortable-fact-military-robots-can-change-sides

3. Robots Used in Military Kathryn Schreiber
Assignment One,Research
• "This does raise the question of real life programmed military
machine could be encouraged, reprogrammed, or hacked to defect"
• www.amazon.com/warbots

4. Robots used in Military Kathryn Schreiber
Assignment One, Research
• "The Campaign to Stop Killer Robots in 2013 to educate the public
about the possible dangers of autonomous killer robots, to influence
the government and the UN that such robots should be banned"
http://duckofminerva.com/tag/autonomous-weapons

5. Robots in military Kathryn Schreiber
Assignment One,Research
"The International Red Cross has pointed out that "Rules of War" must
be coded into autonomous military robots of the future."
https://utopiayouarestandinginit.com/2014/05/25

6. Robots in the Military Kathryn Schreiber
Assignment One, Future Product or Service
• "How Robots in the Military can be beneficial with programs to not go rogue"
• Robots can save soldiers lives
• With conduct of war they cannot be traitors
• More advanced and easier to fight

7. Robots in the Military Kathryn Schreiber
Source for Brand Character Words
"Sucker For Pain": Lil Wayne, Wiz Khalifa, and Imagine Dragons
http://mydirtymusiccorner.blogspot.com/2012/0 http://www.thefader.com/2011/02/17/ http://www.artistsandbands.org/ver2/news/34-news

8. Robots in the Military Kathryn Schreiber
Naming Process
Military, machine, rules, war, future
"Future of war" (Future+war)
"War Machine of the Future"(War+ Machine+Future)
Selected Name: Future War Machine

9. Robots in the Military Kathryn Schreiber
Final Product/ Service Name
"Future War Machine"
• The name describes all the qualities of what the product will be
• In the first assignment I presented some of the concerns of
autonomous robots
• but this robot is the future and will be a machine used for war that is
safe and is reliable. Using these three words makes the product
concise and straight forwarded.

10. Robots in Military Kathryn Schreiber
Brand Character Diagram
Sketches

11. Robots in Military Kathryn Schreiber
Brand Character Diagram
Persona
-Heart
-No fear
-Tough
Tone
-No Pain
-No gain
-Mercy
Language
-Trust
-Love
-Loyalty
Purpose
-War
-Enemy
-Team
Future War Machine

12. Robots in Military Kathryn Schreiber
Assignment Three, Logotype Research, Word from Diagram
Trust

13. Robots in Military Kathryn Schreiber
https://www.amazon.com/p/feature/rzekmvyjojcp6uc
https://www.apple.com
http://www.ford.com/
https://citicards.citi.com
https://www.google.com

14. Robots in Military Kathryn Schreiber
Assignment three, Finished Logotype
FWM