2. Single sourced Extra Virgin Olive Oil from a well
established, centuries old Italian Producer known for
producing award winning EVOO on a consistent basis.
Olevano
3. Quality
Backed by Lab Science
Extra Virgin Olive Oil
Standards
IOC & EU
2013 Olevano Fruttato
Extra Virgin Olive Oil
Free Acidity %
This is a key indicator of the quality of the fruit
and handling procedures prior to milling.
≤ 0.8 .21
Peroxide Value meq. O2/kg
This is a crude indicator of the amount of
primary oxidation that has occurred, forming
peroxide compounds within the oil. A high
value indicates that the olives or paste was
likely handled improperly, the oil could be
defective, and the oil might not keep well.
≤ 20 5.10
UV Absorbancy K270
A delicate indicator of oxidation and quality. A
low absorption in this region is indicative of a
high quality extra virgin olive oil, whereas
adulterated/refined oils show a greater level of
≤ 0.22 .145
4. Aroma
Full-bodied and intensely fruity, reminiscent of
wild balsamic herbs, fresh artichokes,
pungent fermented black pepper and raw
tomato
Tasting notes
A harmonic combination of sweet, bitter and
spicy notes, with a peppery finish.
Taste Profile
Olevano’s Fruttato EVOO is comprised of early harvest olives,
has a clear green hue, and is naturally high in polyphenols and
Vitamin E.
5. Potential Uses
Drizzle Over Warm Dishes Ingredient in Prepared Food Key Ingredient
Olive Oil Cake
Flatbreads and Pizza
Baking
With Warm Bread & Antipasti
Spaghetti Aglio Olio
Roasting & Sauteing
Risotto
Dipping Oil
Fresh Vegetables
6. Region
Town: Olevano Sul Tusciano
Province: Salerno
Region: Campania
The perfect environment for growing olives
Soil is enriched with volcanic ash from Mt.
Vesuvius
Sub tropical climate
Natural irrigation
7. History and Tradition
Situated high above the Mediterranean in Southern Italy, historic Olevano Sul Tusciano is lush
with fertile soil enriched by volcanic ash, natural irrigation, and a sub-tropical climate perfect for
producing incomparably exquisite olives.
Olevano’s history, tradition, and experience in “pressing” superior category extra virgin olive oil
is revealed in the age of our trees, some dating back to 640 b.c. For countless generations Oleificio
Fierro has produced award winning extra virgin olive oil. Hand-picked olives that never touch the
ground are harvested at optimum ripeness and pressed within 5 hours in our sustainable solar-
powered frantoia to preserve freshness, healthful benefits, aroma, and exceptional taste.
8. Harvesting Techniques
All of our olives are:
● Hand Picked
Olives are selectively chosen
based on quality
● Directly from the trees
Olives that have fallen to the
ground are never used
● Several times during harvest
season
An expensive but essential
undertaking in order to ensure
that all olives are perfectly
ripe and fresh
9. Pressing the Olives
• Olives are pressed within
5 hours of harvest
Ensures optimum
freshness
• Granite stone mill
mechanical press
Traditional method
• No heat or chemicals used
to extract oil
Results in a pure,
unadulterated, extra
virgin olive oil
10. Olive Cultivars
● Much like grapes and wine, the varieties of
olives selected to create an Extra Virgin Olive
Oil are important, as they impact flavor and
tasting notes. Olevano’s Fruttato Extra Virgin
Olive Oil include:
● Rotondella
● Produces a highly regarded oil that is
generally fruity, with a slightly bitter
aftertaste
● Carpellese
● High fruit production, excellent pollinator,
produces delicate and pleasant tasting oil.
● Frantoio
● A highly valuable and irreplaceable
variety, which produces a high quality oil
that is fine, fruity, and aromatic.
● Leccino
● A rustic variety which produces a mildy
fruity and delicate oil.
As an Italian Classic Blend, Olevano strictly adheres to a specific percentage of olive cultivars in each
press to ensure consistent taste profiles.
11. Health Benefits
Extra Virgin Olive Oil is the “only edible” oil produced simply by pressing the fruit
● Rich in Polyphenolic Compounds
Anti-oxidants known to prevent the onset of disease
● Oleic Acid and Lineolic Acid
Reduces the levels of LDL (bad cholesterol), while helping to
maintain the levels of HDL (good cholesterol)
● Contains Vitamins A, D and E
Facilitates the absorption of other essential nutrients
● Reduces acidity
in the stomach & the risk of gallstones and kidney stones
● Anti-inflammatory compound
“Oleo Canthol” prevents the production of pro-inflammatory
COX-1 and COX-2 enzymes (University of Pennsylvania /
Arthritis Today)
● Qualified health claim
November 2004 Extra Virgin Olive Oil receives qualified health
claim from the Food and Drug Administration (FDA) pursuant to
a petition by the North American Olive Oil Association
(NAOOA)
12. Environmentally Responsible
● Fully sustainable frantoio
Powered solely by solar power
● Excess energy reverted back to local power grid
● No heat or chemicals used to extract oil from olives
● EVOO bottled in recyclable glass bottles
● Hydro powered grid
Olevano Sul Tusciano was one of the first towns to include hydropower to
its’ grid using the Tusciano River as the source
SUPPORT SUSTAINABLE FARMING
13. Socially Responsible
● The town of Olevano is a sister
city of Wilmington, DE
As part of the International Sister
Cities Program originally formed by
Dwight Eisenhower to foster
political, economic and social ties
with the United States
● Olevano supports many
community organizations
● Olevano participates in cultural
events
SUPPORT LOCAL BUSINESS
14. Packaging
● Current Packaging: 6 / 1 Litre Glass Bottles to a Case
Packaged in Protective UV Resistant Green Glass
● Sample Size Bottles: 24 / 100ml Glass Bottles to a
Case
● Coming Soon: 3 or 5 Litre Tin Packaging
15. Relationship Management and Value Proposition
What can Ambrogi expect from Olevano?
● Accessible and attentive staff
A team member is always available to answer any of your questions, comments, or concerns
● Consistent quality
For centuries our family has produced superior category EVOO, and during the last 10 years
Olevano has earned many awards for taste and quality in some of the most noted competitions in
the US.
● Fair and honest pricing
Olevano has shown a unique ability to provide consistent and reasonable pricing to all business
partners in our 10 year history.
● Supply commitment to meet need
Olevano is committed to meeting what we hope will be an ever-increasing demand from J.
Ambrogi & Sons. As our pioneer distributor, we are focused on developing a mutually
beneficial relationship and working together to solve business challenges in meeting
customer needs.
●J. Ambrogi will support its’ value proposition by offering a unique brand of exceptional
quality that is not available from other distributors
RELIABLE BUSINESS PARTNERS
16. Customer Experience
● Knowledgeable staff
Available and willing to train
and answer questions
● Customer top rated on QVC
● Loyal independent retail
following
● Loyal Customers
Many claim they can’t use
another EVOO
DEVOTED TO POSITIVE CUSTOMER EXPERIENCE
17. Value Proposition Summary
● Exclusive Distributor Agreement
J. Ambrogi Foods is the exclusive Distributor for Olevano EVOO Fruttato Intenso
● J. Ambrogi Foods researched many extra virgin olive oils
and decided on Olevano for its’ reputation for producing award winning extra
virgin olive oils – consistently, year after year
● Olevano is premium quality extra virgin olive oil offered at below market
pricing
exclusively through J. Ambrogi and its’ relationship with the Producers
● Olevano offers a unique Brand that is not widely available
but is well known and recognized for award winning quality in culinary circles
● Olevano is committed to growing its’ business with J. Ambrogi Foods
18. Selling Points Summary
● Olevano is a single source cold-pressed EVOO
Guaranteed to be extracted from olives grown, picked, pressed and bottled in
Olevano Sul Tusciano, Italy
● Olevano DOES NOT IMPORT olives
Olevano only uses fruit grown in self-managed orchards in Olevano Sul
Tusciano, Italy
● Pressed within 5 hours
Newly hand-picked olives are immediately transported to the Frantoio for
pressing and are pressed within 5 hours of harvest to ensure freshness!
● All oil is lab tested
both in Italy, and at Agbiolab, Inc in Durham CA to substantiate quality on a
scientific basis
● All oil is “sensory and taste” tested
both in Italy, and at Agbiolab, Inc. in Durham CA to ensure quality and
appropriate descriptive taste profile characteristics
19. Other Products Available by Olevano
● Delicato Extra Virgin Olive Oil
● Smooth and buttery
● Infused Extra Virgin Olive Oil
● Amalfi Lemon
● Garlic
● White Truffle
● Tomato and Basil
● Red Pepper
● Balsamic Vinegar
● Pear Infused
● Fig Infused
● Apple Infused
● Olive Based Skin Care Products
● Handmade Soaps
● Body Lotion
● Body Oil Spray
● Hand Cream
● Face Moisturizer
● Gift Packages
