1. 3 Courses
Content Strategy for
Professionals 1: Engaging
Audiences for Your Organization
Content Strategy for
Professionals 2: Expanding Your
Content’s Impact and Reach
Content Strategy for
Professionals 3: Capstone
Project
Professor John Lavine
Director, Media
Management Center
Northwestern University
Professor Candy Lee
Medill School of
Journalism, Media,
Integrated Marketing
Communications
Northwestern University
August 31, 2015
Kartikay Ungrish
has successfully completed the online, non-credit Specialization
Content Strategy for
Professionals in
Organizations
A sequence of two 6-week courses followed by a culminating
4-week project in which all of the skills learned are applied to
create the content strategy for a fictional web startup.
Content Strategy uses credible, trustworthy, transparent media to
communicate stories and information to enhance an
organization’s strategic goals. In this sequence of courses you will
learn to create and implement engaging content. The
Specialization concludes with a Capstone project that allows you
to apply the skills you've learned throughout the courses.
This certificate does not confer Northwestern University credit or student status.
Verify this certificate at:
coursera.org/verify/specialization/WHJG8X2KN2TB