brand communication and social media

1. KENDRA SCOTT
HOLIDAY PROMOTION 2016
VIDA:
Grace Dominique, Karlie
Lucas, Kathryn McDonald,
Will Viehman

2. INDUSTRY
Sales growth
to reach 88.6
Billion
Increase of
spending on
nonessentials
Growing
populations
Low prices of
precious
metals

3. KENDRA SCOTT’S TARGET
AUDIENCE
Trendy Tiffany
25 years old
Purchases for herself and
friends
Income: $35,000
“Every time I go into Kendra
Scott, I find something I just have
to have. They always have great
discounts and constantly have
new designs each time I step in
the store.”

4. KENDRA SCOTT’S TARGET
AUDIENCE
Giving Grant
33 years old
Purchases for women in his life
Income: $60,000
“I always go to Kendra Scott to
get gifts for my wife, mother,
and sisters for holidays and
birthdays. They have something
for every personality type, and
the customer service is great.”

5. KENDRA SCOTT’S TARGET
AUDIENCE
Matriarch Molly
60 years old
Purchases for family members
Retired
“My daughter and
granddaughters showed me
Kendra Scott because they
absolutely love her jewelry. I
have even found a few pieces I
like for myself in the store.”