2. 2
Goals,Objectives and DesiredOutcome
Goals:
To increase student awareness of the candidate and her platform
To portray the candidate in a candid and personable manner
To gain support for the candidate in the upcoming election
To create a memorable and enjoyable event for UGA student voters
Objectives:
To attract at least 150 UGA students to the event
To create a database of at least 120 email addresses and 250 likes on
the Facebook page
To gain enough votes to elect the candidate to UGA SGA Senate
Desired Outcome:
Attendees will have a fun-filled evening of music, games, prizes and
food while getting to know the candidate on a more personal level.
The attendees will be more knowledgeable about the SGA elections
process and likely to vote for the candidate.
3. 3
Event Overview
Who:
Promotional event sponsored by Kari Saunders and family featuring
Kari, the candidate for SGA’s senate.
What:
The candidate will host a promotional event in the Wesley building
announcing her candidacy and platform complete with lawn games
and cookout food. Students will attend the event and have the
opportunity to interact with the candidate. Cornhole games and a
giant Jenga set will be available for the enjoyment of attendees, and
the candidate’s friend, Andrew Huang, will provide entertainment
with singing and his acoustic guitar. A photo booth complete with
patriotic props will be set up; the photos will be uploaded to the
Facebook page with a watermark promoting the candidate. Door prize
drawings will take place during the duration of the event for a
promotional t-shirt and gift card for either a restaurant or a gas
station. Hot dogs and hamburgers (as well as a gluten-free, vegan
black bean patty choice) will be served along with chips and popsicles
to the students attending the function. The purpose of the event is to
raise awareness for the candidate and her platform as well as procure
votes. Ultimately, this event is designed to get the candidate elected.
Attendees will have the opportunity to:
o Play games and listen to Andrew play upbeat music
o Enjoy a free dinner
o Take fun photo booth pictures
o Win a door prize bundle
o Talk to the candidate and listen to a brief speech about her
platform points
o Receive a promotional button to wear or place on their
bookbags
The event’s promotion, effectiveness of the event, and how the event’s goals
will be achieved:
A Facebook page will be created for the event and will be updated
frequently close to the event. Flyers will be placed around campus on
bulletin boards and on friends’ doors inside dorms promoting the
event. The candidate will make announcements in her classes and at
the meetings of the organizations she is a part of. On the day of the
event the candidate and volunteers will wear the promotional t-shirts
for the event.
The effectiveness of the event will be measured by the turnout of
attendees and whether or not the candidate is elected to office.
4. 4
The event will achieve its goals by raising awareness of the
candidate’s campaign and allowing attendees to experience a fun
night that they will share with their friends. The promotional buttons
and t-shirts given will prompt conversations about the candidate and
her platform. The more the candidate interacts with attendees and
other potential voters, the more likely she is to obtain votes and
ultimately a senate seat.
When and Where:
The event will take place from 6:30-8:30 on Thursday, March 20, 2014
at the Wesley Building located at 1196 South Lumpkin Street in
Athens.
Measurement:
The ultimate success of the event rests on the amount of votes the
candidate receives and if she is elected to SGA senate.
5. 5
Timeline:
1 year prior to event:
Candidate makes the decision to run for office
Candidate speaks with family about plans for campaign and event
Preliminary budget is established
Fundraising efforts begin
Candidate speaks with Wesley directors to secure location for the
event
6 months prior to event:
Final budget is confirmed
Confirms space with Wesley directors
Continues fundraising events
Speak with uncle about borrowing giant Jenga set and cornhole set
Design promotional materials (flyers, t-shirts, and buttons)
Mention event to close friends and connections in organizations in
hopes of recruiting volunteers
Contact Andrew to ask him for entertainment availability
3 months prior to event:
Confirm interested friends’ commitment to volunteer at event
Check in with Wesley directors to confirm usage of the space
Create Facebook page for event and invite all friends who attend UGA
Contact Uberprints for t-shirt manufacture and purebuttons.com for
button manufacture
Secure props and back drop for photo booth
1 month prior to event:
Register for official candidacy for SGA Senate
Have staff meeting with volunteers and discuss plans and schedule of
events
Confirm with uncle to borrow giant Jenga set and cornhole set
Confirm Andrew’s entertainment and discuss song selection
Begin posting flyers on bulletin boards
Purchase gift certificates for door prize bundles
Update Facebook page with reminders for event
1 week prior to event:
Have final staff meeting to discuss final details and assignments
during event
Write speech to present at event and practice it in front of friends
Post more flyers on bulletin boards and friends’ doors
Purchase door prize tickets
6. 6
Pick up t-shirts and receive promotional buttons
Update Facebook page and encourage volunteers to invite more UGA
friends to event
Meet with Wesley directors for final logistical meeting
Day before event:
Purchase food items and paper products from Kroger
Purchase decorations and tablecloths
Take games to Wesley building
Distribute t-shirts to volunteers
Morning of event:
Remind volunteers of their duties for the evening
Update Facebook page
Afternoon of event:
Cook food for event inside Wesley kitchen
Set up tables, games, and photo booth (including candidate’s personal
digital camera)
Check sound system
Event Schedule and Itinerary:
4:45:
Volunteers and entertainment arrives at the Wesley building
Check sound system again; candidate practices speech
Andrew warms up
5:30:
Food is placed in ovens on warmers, and chips and paper products are placed
on tables
Run over duties with volunteers
Thank volunteers for their services
6:00
Place volunteers at their posts
Early attendees are greeted at the door by volunteers, but are not admitted
into the building yet
7. 7
6:30
Event officially starts and all guests are welcomed inside after signing in with
volunteers with their names and emails and showing valid UGA ID’s
Volunteers give each guest a ticket for the door prizes
Andrew plays and sings as guests trickle in
Attendees play Cornhole and giant Jenga
Photo booth pictures are taken by volunteer; each time an attendee wishes to
take a photo, he or she will sign a sheet consenting to the photo’s use on
social media
Candidate mingles with attendees
A door prize is drawn
7:00
Food is placed on tables and serving begins
After attendees make their plates, candidate gives speech and draws 2 more
door prizes
8:00
More games are played and photo booth pictures are taken
2 more door prizes are drawn
8:20
A final thank you is given to the attendees by the candidate
Last call for photo booth pictures is given
8:45
Clean up begins
Garbage and recycling are taken away
Games and equipment are taken away
Volunteer uploads photo booth pictures with watermark to the Facebok page
and begins to tag attendees
Volunteers leave and candidate locks Wesley building
Day after event:
Candidate sends email to each attendee thanking them for their
presence at the event and their support
Continue tagging attendees in Facebook photos
Give Andrew donation for his entertainment
Week after event:
Day before election, send email to attendees reminding them to vote
Election commences; event success is primarily measured by
candidate’s election (or not)
8. 8
Budget
Item Quantity Price Cost
Donation to Wesley for building use 1 $50 $50
Donation to Andrew Huang for entertainment 1 $20 $20
Helium balloons purchased from Kroger 70 $0.20 $14
Promotional t-shirts from Uberprints 30 $10.76 $322.80
Promotional buttons (plus $6.99 shipping) 250 $0.21 $52.50
Printing of flyers 30 $0.08 $2.40
Hot dogs (8 count) 14 $2.79 $39.06
Hamburgers (12 count) 10 $14.68 $146.8
Hot dog buns (8 count) 14 $1.20 $16.80
Hamburger buns (8 count) 14 $1.20 $16.80
Bottle of ketchup 5 $2.00 $10.00
Bottle of mustard 5 $1.89 $9.45
Bags of chips 15 $2.50 $37.50
Freezer pops (30 count) 7 $2.99 $20.93
Paper plates (30 count) 7 $3.38 $23.66
Napkins (60 count) 5 $2.26 $11.30
Gift cards for door prize bundles 5 $10 $50
Photo booth props (bigsunglasses, Uncle Sam hat, etc) 1 $17.84 $17.84
First aid kit 1 $5.99 $5.99
Plastic tablecloths 6 $1.00 $6.00
Printing of sign-in and photo booth consent sheets 7 $0.08 $0.56
TOTAL $874.39
Additional comments:
All labor in preparation for, during and after the event will be performed by
volunteers. The camera used for the photo booth is the candidate’s personal camera,
and all accessories used to watermark and upload the photos to Facebook also
belong to the candidate. The Wesley building has made tables, chairs, a kitchen,
cooking/serving supplies, and a sound system available for the use of the event.
9. 9
Contingency Plan:
In case of rain:
Wesley building is fully covered, so the venue will not be an issue
However, the weather will potentially deter attendees, so a Facebook post
will be posted on the event page telling attendees that the event is still “on”
In case of medical emergency:
Several volunteers are CPR certified, so in the event that an emergency
occurs, CPR could be administered and a volunteer can call 911
If Andrew is unable to come and provide music:
Candidate will have back up playlist available on her iPod to play over sound
system
In case more than 200 attendees are present:
There will not be enough food for the overflow of people, but each person
will still receive a button and be eligible for the door prizes
Parking issues:
If there is not enough room for parking, attendees will be encouraged to park
at the Tate center where parking is free after 6:00 PM
Disruptive/rude attendees:
Any disruptive or rude attendees will be politely asked to leave
If a situation occurs, authorities will be contacted
11. 11
Sources
T-shirt cost: www.uberprints.com/studio
Price for 30 custom one-color screen print Gildan tees
Button cost: http://www.purebuttons.com
Price calculated on 250 1” round buttons on home screen calculator
All food/paper products, first aid kit, and buttons are priced from Kroger store
Printing prices quoted from rates at Tate Print and Copy Center
Plastic tablecloths are priced from The Dollar Tree store
The photo booth props (giant sunglasses, Uncle Sam hat, mustaches on sticks,
and chalkboard/chalk) are priced from Junkman’s in downtown Athens
