ALEX AND ANI is an American jewelry company known for its unique designs featuring symbols that convey positive energy. Founded in 2004, the company has expanded internationally through strategic planning and partnerships. ALEX AND ANI aims to share its message of optimism while encouraging charitable giving through its "Charity by Design" program, which has raised over $20 million for nonprofit organizations.

1. Brought
to
you
by
Account
- Making sure our client’s needs are our first priority.
Research
- Conducting primary research to gain hidden insight.
- Gathering data to tell our client’s stories best.
Creative
- Supervising anything and everything creative.
- Narrating unique campaigns whose stories will not
be left untold.
Media
- Communicating our findings into the most efficient
media outlets.
Public Relation
- Connecting with the public, showing them exactly
what to rave about across the media.
- - - - - - - - - - - - - - Who we ARE. - - - - - - - - - - - - - -
Nourah
Karen
Mandy
Vilma
Lexie

2. Company Background - - - - - - - - - - - - - - - - - - - - - - - - - - p.4-p.5
Taiwanese Market Analysis - - - - - - - - - - - - - - - - - - - - - - p.5-p.8
Economic Indicators
Jewelry Market
Consumer Trends
Competitors
Cultural Dimensions
Marketing Strategy - - - - - - - - - - - - - - - - - - - - - - - - - - - p.8-p.11
Segmentation and Targeting
Buyer Personas
Positioning
SWOT Analysis
Action and Creative - - - - - - - - - - - - - - - - - - - - - - - - - - P.12-p.16
Optimal Entry Mode & Suggested Location
Creative Strategy
Media and Budget - - - - - - - - - - - - - - - - - - - - - - - - - - - p.16-p.19
Media Plan
Timetable
Budget
Conclusion - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - p.20
Work Cited - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- p.21-p.23
- - - - - Table of Contents - - - - -

3. ALEX
AND
ANI
is
a
jewelry
manufacturer
and
retailer
founded
by
Carolyn
Rafaelian
in
2004.
The
jewelry
company,
based
in
Cranston,
Rhode
Island,
has
disEnguished
itself
with
a
unique
eco-­‐
friendly
approach,
using
recycled
metals
from
local
vendors
(Vaccaro).
ALEX
AND
ANI
has
even
converted
scrap
steel
from
the
Statue
of
Liberty
into
bangles
for
their
brand
(Malloy).
ALEX
AND
ANI
possesses
a
diversified
porPolio
with
six
main
product
lines:
bangles,
necklaces,
earrings,
rings,
handbags
and
other
collecEons.
These
products
are
developed
with
cuTng
edge
techniques,
and
they
aim
to
share
the
power
of
posiEve
energy
with
everyone
who
wears
their
designs.
Products
are
known
for
their
symbolism,
“bearing
designs
ranging
from
the
tree
of
life
to
the
peace
sign
to
a
paw
print”
(Vaccaro).
This
brand
emphasizes
the
experience
and
energy
these
symbols
bring
to
users’
lives.
ALEX
AND
ANI
embarked
on
an
“explosive
journey”
as
the
company
rapidly
climbed
to
the
top
of
the
accessories
industry.
The
journey
started
when
Rafaelian
partnered
with
Giovanni
Feroce,
appoinEng
him
CEO
of
ALEX
AND
ANI.
While
Rafaelian
remained
the
fashion
icon,
Feroce,
with
his
entrepreneurial
and
ambiEous
soul,
provided
the
business
brainpower
in
the
company’s
expansion
(Malloy).
Beginning
with
Japan,
ALEX
AND
ANI
started
internaEonal
expansion
in
2009.
While
the
original
decision
to
head
overseas
was
parEally
impulsive,
ALEX
AND
ANI
has
since
expanded
into
other
countries
with
specific
strategies.
Today,
ALEX
AND
ANI
has
grown
to
operate
in
10
countries
and
11
Caribbean
Islands
(ALEX
AND
ANI,
LCC).
Exposure
from
popular
celebriEes
has
helped
to
bring
ALEX
AND
ANI’s
message
of
energy
and
eco-­‐conscious
products
to
internaEonal
events,
from
fundraisers
to
fashion
shows
(ALEX
AND
ANI,
LCC).
“Numerous
Hollywood
celebriEes
have
been
spoced
wearing
the
signature
expandable
bangles,
and
the
brand
is
regularly
featured
in
magazines
such
as
Vogue
and
the
Sports
Illustrated
swimsuit
ediEon”
(Vaccaro).
The
company
is
renown
for
encouraging
their
consumers
to
enter
the
charitable
world
through
their
purchases
(ALEX
AND
ANI,
LCC).
Typically
20%
of
consumers’
purchases
from
ALEX
AND
ANI’s
“Charity
by
Design”
products
are
donated
to
non-­‐profit
organizaEons
such
as
the
American
Heart
AssociaEon,
the
NaEonal
AuEsm
AssociaEon,
and
the
PancreaEc
Cancer
Network
AssociaEon.
To
date,
ALEX
AND
ANI
has
raised
over
20
million
dollars
in
support
of
these
causes.
- - - - - Company Background - - - - -

4. Due
to
their
warm-­‐hearted
nature
and
their
increasing
popularity
in
the
jewelry
industry,
the
company
has
won
several
awards.
Most
of
these
awards
were
granted
by
Inc.
500,
in
which
ALEX
AND
ANI
was
ranked
as
#1
Top
Rhode
Island
Companies
in
2014.
ALEX
AND
ANI
has
also
won
other
awards
such
as
the
Cause
MarkeEng
Halo
Award,
the
Internet
Retailer
Award,
and
the
President’s
“E”
Award.
Today,
ALEX
AND
ANI
conEnues
to
develop
relaEonships
worldwide,
by
encouraging
self-­‐expression
and
posiEvity.
Due
to
the
nature
of
this
brand,
it
is
important
to
keep
in
mind
the
challenges
the
brand
has
faced
regarding
symbolism
and
other
cultural
trends.
Some
symbols,
mostly
religious
in
nature,
used
in
ALEX
AND
ANI
jewelry
have
been
regarded
as
offensive
in
certain
cultures.
The
brand
has
accidentally
touched
a
few
cultural
“hot
spots”
during
its
internaEonal
expansion
(Malloy).
Through
these
experiences
ALEX
AND
ANI
discovered
the
importance
in
extensive
market
research
prior
to
internaEonal
product
launches.
- - - - - Taiwanese Market Analysis - - - - -
Taiwan
is
a
dynamic
mulE-­‐party
democracy,
and
its
economy
is
one
of
the
richest
in
Asia.
It
has
a
dynamic
capitalist
economy
with
gradually
decreasing
government
guidance
of
investment
and
foreign
trade
(Factbook).
According
to
The
Heritage
FoundaEon,
Taiwan
has
relaEvely
high
trade
and
business
freedom.
Taiwan’s
economic
freedom
score
is
75.1,
making
its
economy
the
14th
freest
in
the
2015
Index.
Also,
Taiwan
is
ranked
5th
out
of
42
economies
in
the
Asia–Pacific
region,
and
its
overall
score
is
well
above
the
world
average
(heritage.org).
Taiwan’s
export-­‐driven
economy
benefits
from
a
well-­‐funcEoning
legal
framework
and
a
tradiEon
of
private-­‐sector
entrepreneurship.
The
business
environment
is
supported
by
a
low
corporate
tax
rate
and
no
minimum
capital
requirements
for
incorporaEng
companies
(heritage.org).
The
GDP
per
capita
of
Taiwan
is
$43,600,
which
ranks
higher
than
other
Asian
countries
including
Japan,
Korea,
and
China
(Factbook).
Taiwan
also
supports
a
flourishing
tourism
industry,
as
it
is
one
of
the
most
popular
travel
desEnaEons
within
Asia,
especially
for
people
living
in
other
Asian
countries.
For
example,
from
2007
to
2010,
the
number
of
Chinese
tourists
in
Taiwan
increased
61%
(Tourism
Bureau).
Taking
these
factors
into
account,
Taiwan
would
be
an
opportune
market
for
ALEX
AND
ANI
to
enter.
Economic Indicators

5. In
Taiwan,
the
jewelry
industry
has
seen
growth,
reaching
approximately
4.3
billion
USD
in
2014.
Luxury
jewelry
brands
have
been
gaining
especially
high
popularity
among
younger
generaEons
(Euromonitor).
The
industry
is
predicted
to
undergo
a
stable
increase
from
2014
to
2019,
reaching
approximately
6.4
billion
USD
in
Taiwan
by
2019.
The
growing
awareness
of
fashion
will
be
the
main
driving
force
for
growth
in
the
jewelry
market,
as
well
as
a
predicted
increase
in
disposable
income
for
Taiwanese
consumers
(Euromonitor).
According
to
Nielsen,
45%
of
Taiwanese
consumers’
online
shopping
purchases
fall
into
clothing,
accessories,
and
shoe
categories
(Nielsen).
Taiwanese
consumers
place
high
value
on
their
physical
appearance
and
therefore
decrease
personal
entertainment
and
food
budgets
in
order
to
increase
spending
on
clothing
and
accessories
(Nielsen).
Some
celebriEes
in
Taiwan
have
used
their
wealth
and
status
to
launch
their
own
jewelry
brands,
and
are
seen
as
fashion
icons
to
young
people.
They
emphasize
simple
styles
with
trendy
accessories,
which
has
since
become
very
popular.
Jewelry Market
Consumer Trends
Fashion
for
Taiwanese
females
reflects
two
main
styles,
based
off
of
Japanese
and
Korean
trends.
Accessories
have
had
a
greater
importance
of
late,
and
even
more
so
with
branded
jewelry.
Brand
names
are
a
very
important
factor
for
Taiwanese
consumers
when
choosing
jewelry.
Consumers
would
rather
spend
the
same
amount
of
money
for
a
smaller
diamond
with
a
brand
name
(Euromonitor).
Department
stores
are
popular
channels
for
the
distribuEon
of
brand
name
products
such
as
jewelry.
Taiwanese
consumers
believe
that
shopping
at
department
stores
promises
genuine
products
made
with
quality
materials.
Also,
with
increased
sales
from
Chinese
tourists,
shops
and
department
stores
now
offer
tax
refunds
and
premium
restrooms
to
acract
top
clients.
Competition
Unlike
the
high-­‐end
leader
of
the
Jewelry
industry
in
Taiwan,
LVMH
Watch
&
Jewelry
Taiwan
Ltd,
ALEX
AND
ANI
provides
mid-­‐to-­‐high-­‐priced
products
deemed
“affordable
luxuries”
(Fox
Business).
These
products
are
especially
appealing
to
younger
generaEons
with
smaller
budgets.
Entering
the
market
in
Taiwan,
ALEX
AND
ANI
will
face
both
local
and
global
compeEtors
such
as
Pandora,
Brosway,
DAZZLING,
Dogeared,
and
Clio
Blue
(Privco).

6. ALEX
AND
ANI
most
closely
resembles
Pandora,
with
its
customized
design
and
collecEble
features
(Euromonitor).
Considering
the
popularity
of
Pandora
in
Taiwan,
ALEX
AND
ANI
should
learn
from
their
successful
markeEng
strategies,
yet
provide
some
sense
of
differenEaEon.
Apart
from
brands
sold
in
department
stores,
Taiwanese
consumers
oren
turn
to
online
shops
and
stand-­‐alone
accessory
stores,
especially
for
low
to
mid
priced
jewelry.
These
chain
stores
may
be
minor
compeEtors
to
ALEX
AND
ANI.
While
the
Taiwanese
market
is
quite
compeEEve,
ALEX
AND
ANI
holds
a
unique
global
brand
image;
one
with
customizable
design
and
flexibility
to
localize
its
disEnct
collecEons
for
each
new
market
it
enters.
Cultural Dimensions
ALEX
AND
ANI’s
philanthropic
belief
meshes
well
with
Taiwanese
culture.
Although
Taiwan
only
ranked
47th
in
the
World
Giving
Index
of
2014,
the
charity
culture
is
very
acEve.
Taiwan
not
only
donated
the
largest
sum
of
money
to
support
the
earthquake
vicEms
in
Sichuan
(Thomson
Reuters)
and
Japan
(Taipei
Times),
but
Taiwan
also
has
a
large
number
of
non-­‐profit
organizaEons,
such
as
the
Tzu
Chi
FoundaEon
and
the
Genesis
Social
Welfare
FoundaEon.
ALEX
AND
ANI’s
CHARITY
BY
DESIGN
project
will
be
parEcularly
appealing
in
the
Taiwanese
market,
and
ALEX
AND
ANI
can
look
forward
to
further
collaboraEon
with
non-­‐profit
groups
in
Taiwan.
A
Hofstede
Centre
comparison
report
shows
that
ALEX
AND
ANI’s
home
market,
the
U.S.,
has
highly
differing
cultural
dimensions
from
the
Taiwanese
market.
The
largest
difference
between
the
two
countries
appears
in
the
“individualism”
and
“long-­‐term
orientaEon”
categories.
While
the
U.S.
is
a
highly
individualisEc
society,
Taiwan
is
very
collecEvisEc.
CollecEvism
manifests
in
a
close
long-­‐term
commitment
to
the
“member”
group,
which
can
extend
from
family,
friends,
to
the
society
(The
Hofstede
Centre).
Furthermore,
Taiwan
is
considered
a
slightly
feminine
society,
which
emphasizes
value
towards
compassion
for
others
and
quality
of
life.
Despite
noEceable
cultural
differences,
there
are
sEll
strong
similariEes
between
the
cultures
of
ALEX
AND
ANI
and
Taiwan.
The
Taiwanese
cultural
dimensions
previously
noted,
reveals
how
Taiwanese
consumers
are
likely
to
embrace
ALEX
AND
ANI’s
“passion
for
the
well-­‐
being
of
our
planet,
our
communiEes,
and
our
individual
paths”
(ALEX
AND
ANI
LCC).
Nevertheless,
ALEX
AND
ANI
should
make
efforts
to
educate
their
customers
about
the
value
of
their
products.

7. Taiwan
is
a
highly
pragmaEc
and
long-­‐term
oriented
culture,
which
means
Taiwanese
people
have
strong
propensity
to
save
and
invest.
The
fact
that
ALEX
AND
ANI’s
products
are
made
of
recycled
materials
may
discourage
thriry
Taiwanese
consumers
from
purchasing
such
jewelry.
Hence,
ALEX
AND
ANI
must
emphasize
the
brand’s
philanthropic
pracEces
in
order
to
enhance
its
value
in
the
eyes
of
the
consumers.
Segmentation and Targeting
ALEX
AND
ANI
is
a
lifestyle
brand
that
focuses
on
the
self-­‐expression
of
their
customers
more
than
the
jewelry
itself.
This
lifestyle
is
open
to
all
ages
and
genders,
meaning
there
is
no
specific
target
audience.
“The
clientele
ranges
from
a
nine
year
old
to
a
ninety
year
old”
(Malloy).
In
the
U.S.
market,
females
ages
15-­‐30
show
the
most
interest
in
ALEX
AND
ANI
products,
therefore
they
make
up
the
unofficial
target
market
for
the
brand
(Malloy).
When
entering
the
Taiwanese
market,
ALEX
AND
ANI
should
focus
their
markeEng
efforts
towards
females
ages
18-­‐30,
as
it
is
most
effecEve
to
penetrate
a
smaller
segment
of
the
market
upon
entry.
These
females
are
also
highly
fashion
conscious
and
easily
reachable
through
social
media,
which
is
a
large
part
of
ALEX
AND
ANI’s
current
markeEng
communicaEons
plan.
This
target
market
can
be
further
segmented
as
college
students
(ages
18-­‐22)
and
young
professionals
(ages
23-­‐30).
Girls
in
college
are
living
on
their
own,
but
are
constantly
surrounded
by
their
peers.
They
make
independent
choices
about
fashion,
music,
and
overall
lifestyle,
but
they
are
highly
influenced
by
western
pop
culture,
and
trends
set
by
their
friends.
They
are
also
amidst
a
Eme
of
transiEon
in
their
lives,
entering
the
early
phases
of
adulthood.
They
are
interested
in
showing
their
new,
more
mature
selves.
They
are
able
to
do
this
by
way
of
fashion,
clothing,
and
accessories.
Individualized
bracelets
and
other
small
pieces
of
jewelry
from
ALEX
AND
ANI
are
a
reasonably
affordable
way
to
show
their
personality.
Young
professionals
are
just
breaking
into
the
workforce
for
the
first
Eme.
Fashion
is
important
in
a
business
environment,
as
it
denotes
professionalism
and
self-­‐esteem.
ALEX
AND
ANI
jewelry
would
fit
well
into
their
lives,
as
the
accessories
are
classy,
and
professional,
but
also
young
enough
to
add
fun
style
to
any
ouPit.
As
a
mid-­‐price
range
product,
they
are
affordable
for
young
professionals
who
do
not
have
a
lot
of
disposable
income,
would
sEll
be
able
to
afford
a
few
new
pieces.
- - - - - Marketing Strategy - - - - -

8. Yi-­‐Lin
is
19
years
old
and
she
is
a
sophomore
in
college.
She
lives
in
Taoyuan,
and
she
belongs
to
the
school’s
theater
club.
She
is
arEsEc,
and
pays
acenEon
to
the
latest
fashion
trends,
especially
those
she
sees
on
American
TV
shows
and
in
the
magazines
she
reads.
Yi-­‐Lin
loves
to
go
shopping
in
her
free
Eme,
and
always
tags
along
with
her
friends
when
they
head
downtown
to
window
shop,
occasionally
splurging
with
money
she
has
saved
up
from
her
part-­‐Eme
job
at
a
local
clothing
shop.
Buyer Personas
Positioning
In
order
to
target
these
two
disEnct
segments,
ALEX
AND
ANI
must
posiEon
themselves
as
a
desirable
brand
in
the
eyes
of
each
segment.
How
these
users
see,
feel,
and
interpret
the
brand
is
pivotal
in
acracEng
their
acenEon,
and
keeping
them
interested
in
learning
more
and
even
trying
on
some
of
the
jewelry.
Shu-­‐Mei
is
26
years
old,
and
currently
works
at
ChinaTrust
Commerical
Bank
in
Taipei.
She
holds
a
Master’s
degree
and
has
just
recently
entered
the
work
force.
Working
in
an
environment
surrounded
by
many
males,
Shu-­‐Mei
enjoys
showing
her
feminine
side
through
her
dress.
She
is
by
no
means
fashion
obsessed,
but
she
pays
acenEon
to
the
latest
trends,
and
she
follows
several
of
her
favorite
fashion
bloggers
quite
religiously.
She
saves
most
of
her
money,
as
she
values
the
pracEcality
of
invesEng
and
saving,
but
she
does
splurge
when
it
comes
to
accessories.
She
does
most
of
her
shopping
online,
as
she
is
always
Eght
on
Eme.
Yi-­‐Lin
Chen
Shu-­‐Mei
Lin

9. For
the
college
students,
ALEX
AND
ANI
should
posiEon
their
brand
as
being
the
next
“it”
thing,
and
a
way
to
express
the
consumers’
independent
and
mature
selves.
Messages
delivered
to
this
segment
could
be:
• “Build
a
unique
collecEon
that
will
turn
heads”
• “Show
off
your
new,
independent
self
with
ALEX
AND
ANI”
For
the
young
professional
segment,
ALEX
AND
ANI
should
posiEon
itself
as
a
popular,
fashionable
brand
that
is
appropriate
for
both
the
office
and
a
night
out.
ALEX
AND
ANI
should
keep
its
western
style,
as
it
will
be
reputable
and
more
coveted
among
this
target
audience.
Messages
could
include:
• “Bring
ALEX
AND
ANI
with
you
wherever
your
journey
takes
you”
• “Simple,
sophisEcated,
and
unique—just
like
you”
SWOT Analysis
Strengths
• The
country
of
origin
effect;
western
culture
has
a
posiEve
image
for
most
Taiwanese
customers
• High
sense
of
social
responsibility,
which
fits
well
with
the
collecEvist
Taiwanese
culture
• Wide
variety
of
previous
global
business
strategies
• Fashionable
accessories
sold
at
affordable
prices
• High
sales
volume
($230
million
in
2013)
that
can
be
used
to
support
internaEonal
expansion
into
Taiwan
• Large
human
resource
base
(1,000
employees
in
2013)
• High
technical
credibility
(recognized
by
80
different
watch
and
jewelry
brands
f o r
t h e i r
o u t s t a n d i n g
d i g i t a l
performance
[ALEX
AND
ANI
InnovaEve
Digital
Strategy])
• Rapid
internal
growth
(named
one
of
500
fastest
growing
companies
in
America
by
Inc.
Magazine
in
2015)
• DifferenEaEon
through
their
focus
on
chariEes
and
giving
back
(donated
$20-­‐
million
to
different
chariEes
since
2011)

10. Opportunities
• Large
supply
chain
throughout
Taiwan
(according
to
the
Invest
in
Taiwan
official
website
[Business
OpportuniEes])
• Taiwan
is
located
in
the
Asian
Pacific
region,
which
is
considered
the
hub
that
connects
Europe,
the
United
States
and
Japan
(Why
Taiwan)
• T a i w a n
r a n k e d
8 t h
i n
w o r l d
compeEEveness
for
R&D
talents,
allowing
ALEX
AND
ANI
to
research
effecEve
consumer
and
market
trends
(Intellectual
Advantage)
• Taiwan’s
GDP
has
steadily
increased
since
1981,
consequently
increasing
Taiwan’s
purchasing
power
as
well
(Taiwan
GDP
Growth
Rate)
• People
between
the
ages
of
25-­‐54
account
for
47.4%
of
the
Taiwanese
populaEon,
indicaEng
a
large
target
audience
(Taiwan
Age
structure)
• Taiwan
has
high
mobile
device
usage,
which
is
crucial
in
potenEal
social
media
campaigns
and
interacEons
(Taiwan
Mobile
Internet
Users)
Threats
• Well-­‐established
compeEtors,
such
as
Pandora
• Differing
laws
and
regulaEons
that
may
be
unfamiliar
to
ALEX
AND
ANI
• Language
barrier
• Cultural
differences
that
may
disallow
certain
symbols
on
jewelry
Weakness
• Lack
of
localizaEon
with
social
media
presence
(no
separate
social
media
accounts
for
countries
other
than
the
U.S.,
nor
accounts
in
other
languages
besides
English)
• NegaEve
comments
from
online
users
• Eco-­‐friendly
and
recycled
materials
used
in
their
bracelets
disallows
long-­‐term
usage,
and
is
seen
as
low
quality
in
the
eyes
of
Taiwanese
consumers

11. Key
LMNT
recommends
for
ALEX
AND
ANI
to
launch
a
retail
store
in
Taipei,
specifically
in
the
Hsinyi
District.
We
have
gathered
crucial
evidence
as
to
why
this
locaEon
fits
perfectly,
not
only
with
ALEX
AND
ANI’s
target,
but
also
with
our
proposed
Public
RelaEons
campaign
and
markeEng
efforts.
Taipei
is
the
center
of
poliEcs,
economics,
and
culture
in
Taiwan
(InternaEonal
Olympiad).
As
Taiwan’s
capital,
Taipei
is
the
biggest
city
in
the
country
with
2.6
million
inhabitants,
which
holds
a
comparaEve
advantage
by
acracEng
not
only
local
people,
but
tourists
as
well.
The
Hsinyi
District
was
chosen
based
on
the
centricity
of
its
locaEon
and
the
wide
variety
of
ameniEes
it
offers;
it
acts
as
the
“Times
Square
of
Taipei”.
The
Hsinyi
Distric
is
mainly
a
residenEal
and
commercial
district,
“…home
to
the
Sun
Yat-­‐sen
Memorial
Hall,
Taipei
World
Trade
Center,
Mitsukoshi
and
New
York,
New
York
department
stores,
and
the
new
Warner
Village
movie
complex”
(Nile
Guide).
The
district
also
has
numerous
restaurants
and
cafes,
several
hotels,
and
hosts
an
incredible
nightlife.
Because
the
Hsinyi
District
is
considered
a
“hot
spot”
in
Taipei,
acracEng
thousands
of
people
per
day,
we
believe
it
would
bring
much
potenEal
to
ALEX
AND
ANI
in
terms
of
revenue.
Key
LMNT
suggests
launching
a
retail
store
that
focuses
on
ALEX
AND
ANI’s
current
philosophy
by
represenEng
the
“Main-­‐Street-­‐Feel-­‐Good-­‐Place”.
The
“Main
Street”
angle
is
a
major
markeEng
push,
as
“the
company
purposely
places
ALEX
AND
ANI
stores
on
town
streets…
so
the
products
feel
like
‘a
part
of
a
lifestyle,
not
just
a
retailer
complex’
according
to
Feroce”
(Lieber).
Recently,
it
was
revealed
by
Madison
Malloy,
one
of
ALEX
AND
ANI’s
Human
Resources
employees,
that
ALEX
AND
ANI
is
about
to
open
stores
in
about
60
malls
(2015).
However,
we
believe
that
using
the
Main
Street
approach
will
help
ALEX
AND
ANI
differenEate
itself
from
its
compeEtors
and
posiEon
themselves
as
a
company
that
is
not
just
selling
jewelry.
According
to
Lieber,
ALEX
AND
ANI
targets
a
different
kind
of
consumer
who
is
interested
in
a
different
way
to
shop;
therefore,
we
strongly
believe
that
ALEX
AND
ANI
should
open
a
retail
store
in
the
bustling
Hsinyi
District.
Optimal Entry Mode & Suggested Location
- - - - - Action and Creative - - - - -

12. Creative Strategy
Execu8on
Concept
As
a
lifestyle
brand,
ALEX
AND
ANI
not
only
lives
but
also
thrives
with
its
customers.
Arer
careful
analyses
on
the
brand
and
an
inspiring
talk
with
Ms.
Malloy,
our
team
believes
that
the
key
element
that
will
lead
to
success
in
the
Taiwanese
market
is
the
posi8ve
energy
within
ALEX
AND
ANI.
While
each
charm
can
be
interpreted
differently
based
on
one’s
own
stories,
the
posiEvity
that
is
delivered
through
the
charms
resonates
profoundly
in
individuals
as
well
as
the
communiEes.
Therefore,
the
core
concept
of
our
launch
in
Taiwan
is
Charming
Stories
with
the
tagline
“Show
Your
Greatest
Charm.”
With
a
series
of
campaigns
below,
we
invite
the
audience
to
feel
the
endless
energy
from
ALEX
AND
ANI,
enjoy
the
blissful
moments
of
life,
and
empower
the
lights
in
themselves.
Crea8ve
Strategies
• Taiwanese
Website
with
“Shop
by
Your
Personality”
Op8on
Alex
and
Ani
can
customize
their
website
to
include
“Shop
by
Your
Personality”
tap
on
the
official
ALEX
AND
ANI
website
which
takes
each
consumer
to
accessories
that
match
their
personality.
The
personaliEes
displayed
in
Taiwan
could
be
based
on
the
popular
personality
pacerns
such
arEsEc,
fashionista,
trendy,
and
conservaEve.
• Press
Conference
To
announce
the
launch
in
Taiwan,
we
recommend
holding
a
press
conference
which
will
be
in
the
style
of
a
talk
show
in
the
Hsin-­‐Yi
District,
Taipei,
featuring
the
speakers
Tanya
Chen
(Co-­‐
founder
of
Womany.net),
Yung-­‐Yung
Chang
(Actress),
an
ALEX
AND
ANI
stylist,
and
Yvonne
Tsai
(Vogue
Senior
Fashion
Editor).
They
will
share
the
charming
stories
of
and
around
themselves
while
introducing
ALEX
AND
ANI’s
brand
value,
especially
the
contagious
posiEve
energy
with
the
charms.
The
event
can
generate
not
only
press
releases
but
also
brand
awareness
among
consumers.
Since
LMNT
has
built
an
impressive
media
contact
list,
ALEX
AND
ANI
can
easily
network
with
the
press
and
spread
the
exciEng
news.
Also,
we
invite
local
bloggers
to
choose
the
charm
for
their
own
bracelets.
A
brand
specialist
will
carefully
listen
to
each
blogger’s
stories,
interpret
the
meaning
of
the
charms,
and
give
friendly
advice
on
the
bracelet.
The
bloggers
can
share
their
experience
with
the
brand
and
make
strong
social
media
influences
to
promote
the
brand
in
a
user-­‐oriented
way
among
communiEes.

13. *Womany.net
is
a
lifestyle
website
created
by
women
and
made
for
women.
Having
over
255
thousand
followers
on
Facebook,
they
have
build
up
solid
online
female
community
in
Taiwan.
With
their
moco
“Women
are
many,”
they
believe
in
the
diversity
of
women
and
strive
to
empower
the
community
through
self-­‐discovery
movement.
• An
Interac8ve
Billboard
to
Engage
the
Audience
We
should
include
our
audience
in
both
the
press
conference
and
our
further
promoEons.
As
a
result,
ALEX
AND
ANI
will
have
a
unique
interacEve
billboard
that
perfectly
showcase
the
products
and
interpret
the
charms.
The
billboard
will
be
set
up
the
day
of
the
conference
and
extend
for
a
month.
The
solar-­‐powered
LED
billboard
will
present
a
personality
game
for
everyone
to
explore
ALEX
AND
ANI
and
themselves.
Under
the
concept
of
“greatest
charm,
”
which
means
the
charm
that
best
describes
your
personality
and
stories,
we
will
display
the
pictures
of
the
charms
on
our
signature
“Wall
of
Love.”
However,
instead
of
the
unmovable
version
in
the
store,
we
will
make
each
picture
rotatable
on
a
cube
(as
illustrated
below.)
Here
is
the
content
of
a
single
cube
.
• The
first
and
third
sides
will
be
the
pictures
of
the
charm
• The
second
and
fourth
sides
will
be
the
QR
Code
which
links
to
a
sharable
website,
with
an
elaboraEon
of
the
personality
behind
each
charm
People
who
stand
on
each
side
of
the
billboard
will
be
able
to
see
the
symbol
or
scan
the
code.
Besides,
the
billboard
is
also
a
huge
solar
panel
with
plugs,
where
you
can
charge
your
phone.
In
accordance
with
our
moco—love,
eco-­‐friendly,
and
posiEve
energy—the
billboard
can
acract
the
shoppers
by
its
interacEvity
and
service
as
a
charging
staEon.

14. • Facebook
Promo8on
Beside
the
experienEal
campaign
on
the
street,
we
will
also
reach
to
social
media
users
in
Taiwan
via
Facebook.
“With
[ALEX
AND
ANI]'s
expansive
collecEon
of
personal
jewelry
and
collecEons
aimed
at
Millennials,
social
media
markeEng
became
imperaEve
for
its
markeEng
efforts”
(iMedia
ConnecEon).
According
to
an
internet
usage
survey
by
Taiwan
Network
InformaEon
Center,
Taiwanese
are
huge
internet
users
and
social
media
addicts,
with
nearly
96%
of
people
spending
three
hours
online
per
day,
and
64%
of
them
using
it
for
social
networking.
Among
these
social
media
plaPorms,
“Facebook
is
the
most-­‐used
site
by
a
huge
margin,
with
95.8%
of
respondents
having
used
it”
(Want
China
Times,
2014).
In
accordance
with
our
tagline
“Show
Your
Greatest
Charm,”
we
invite
the
audience
to
enjoy
the
personality
test
game
on
Facebook.
By
collaboraEng
with
Womany
and
Vogue,
the
Internet
users
can
access
the
game
from
their
promoEon
posts
on
Facebook,
and
click
on
the
picture
of
the
charm
to
access
the
result.
Moreover,
they
can
share
their
results
and
link
to
ALEX
AND
ANI’s
official
website
to
find
the
people
choosing
the
same
charms
with
the
help
of
hashtags
on
instagram.
This
will
build
a
special
connecEon
and
a
sense
of
belonging
for
the
audience
around
the
world.
• Womany
X
Carolyn
Rafaelian
Exclusive
Interview
As
Ms.
Malloy
stated,
“Carolyn
is
the
true
creaEve
and
spiritual
mastermind
behind
the
design
and
everything
of
[ALEX
AND
ANI].”
We
invite
Mrs.
Rafaelian
to
share
her
absorbing
stories
as
the
founder
and
creaEve
director
of
this
brand,
spiritual
enthusiast,
the
mother
of
Alex
and
Ani,
and
a
woman
in
this
society.
Through
the
interview,
she
will
show
her
greatest
charm,
not
just
by
her
designs,
but
her
inspiring
adventure,
hard
work,
and
posiEve
energy.
The
audience
will
be
able
to
understand
the
brand
from
different
angles
beside
the
products
themselves,
and
experience
the
brand
with
heart
and
spirit.

15. Localiza8on
• Product:
Exclusive
Charms
for
Taiwan
As
a
new
brand
tapping
into
an
Asian
culture,
AELX
AND
ANI
should
reinforce
the
affinity
with
Taiwanese.
Hence,
we
recommend
designing
two
to
three
limited-­‐ediEon
charms
that
are
related
to
this
country,
such
as
the
shape
of
Taiwan,
Taiwanese
moon
bear,
and
bubble
milk
tea.
Also,
since
2015
is
the
year
of
the
sheep
in
Chinese
culture,
the
sheep
symbol
will
be
a
good
fit.
• Taiwanese
CHARITY
BY
DESIGN
Philanthropy
is
universal
and
contagious.
Based
on
our
research,
the
renowned
CHARITY
BY
DESIGN
program
of
ALEX
AND
ANI
will
be
a
nice
fit
for
Taiwan.
We
recommend
the
brand
enhance
the
brand’s
ideal
of
spreading
posiEve
energy
worldwide
by
collaboraEng
with
Taiwanese
non-­‐profit
organizaEons,
such
as
the
Animal
ProtecEon
AssociaEon
of
the
Republic
of
China.
By
designing
charms
to
raise
awareness
for
the
organizaEons,
the
program
in
Taiwan
will
perfectly
showcase
the
brand
image,
gain
media
exposure
through
press
releases,
and
build
a
great
relaEonship
with
the
local
community.
- - - - - Media Plan & Budget - - - - -
Media Plan
ALEX
AND
ANI
is
using
different
media
tools
in
the
U.S.
that
can
be
standardized
in
Taiwan,
however,
some
media
tools
should
be
localized
for
the
Taiwanese
market.
ALEX
AND
ANI
has
used
television
adverEsements
in
the
past,
even
in
the
Super
Bowl
(Liyakasa).
Key
LMNT
focuses
on
experienEal
markeEng
tacEc,
however,
which
is
why
we
are
promoEng
unique
OOH
ads.
Regarding
the
social
media
charm
campaign,
ALEX
AND
ANI
can
standardize
the
same
mobile
strategy
for
both
the
U.S.
and
Taiwan.
For
example,
ALEX
AND
ANI
is
running
a
mobile
adverEsing
campaign
that
connects
shoppers
to
the
store
locator
feature
by
clicking
on
the
adverEsement,
which
leads
them
to
ALEX
AND
ANI’s
mobile
website
(Johnson).
This
adverEsement
campaign
increased
ALEX
AND
ANI’s
sales
by
318%.
This
mobile
adverEsement
campaign
strategy
can
help
in
the
Facebook
promoEon
in
Taiwan.

16. Furthermore,
with
mobile
development
in
Taiwan,
ALEX
AND
ANI
can
customize
its
website
and
mobile
website
to
include
a
“shop
by
your
personality”
applicaEon
on
the
official
ALEX
AND
ANI
website.
This
is
inspired
by
the
accessories
shop
on
the
Henri
Bundle
website
that
takes
consumers
to
accessories
that
match
their
personality.
The
personaliEes
displayed
in
Taiwan
could
be
based
on
popular
personality
pacerns,
such
as
art,
pop
culture,
and
fashion.
CONTENT
OF
THE
CAMPAIGN
BRAND
PROMOTION
CONTENT
Taiwanese
of+icial
website
*Featuring
the
opEon
to
“Shop
by
Your
Personality”
*Display
exclusive
charms
for
Taiwanese
*Promote
the
upcoming
“Show
Your
Greatest
Charm”
event
Press
conference
*Talk
Show
in
Hsin-­‐Yi
District
*Invite
local
bloggers
to
“find
their
greatest
charm”
*Promote
upcoming
pop-­‐up
stores
at
Breeze
Center
and
at
Taipei
Main
staEon
LED
interactive
billboard
*Acract
department
store
shoppers
to
interact
with
the
billboard
*Propose
press
releases
to
local
media,
boost
media
exposure
and
consumer
awareness
Shop-­‐in-­‐shop
store
opening
*Hsin
Kong
Mistukoshi
Department
Store
Pop-­‐up
stores
*Taipei
Main
StaEon
*Breeze
Center
MEDIA
PLAN
CONTENT
Facebook
Promotion
*UElize
Sponsor
Ads
and
PPC
to
acract
the
audience
and
trigger
the
buzz
Womany
interview
*Interview
with
Womany
and
share
Carolyn
Rafaelian’s
stories
*Invite
the
audience
to
share
their
own
posiEve
stories
via
Facebook
Blogger
endorsement
*Post
product
informaEon
and
the
whole
process
of
the
press
conference
on
their
blogs
Online
banners
*AdverEse
on
online
fashion/
woman’s
magazines
OOH
(Subway
Station)
*AdverEse
at
Taipei
Main
StaEon
*Taipei
City
Hall
StaEon
*Zhongxiao
Fuxing
StaEon

18. ALEX
AND
ANI
has
allocated
part
of
its
budget
to
adverEsing
its
products,
such
as
the
Super
Bowl
adverEsement
that
cost
around
$4.5
million
per
30
seconds
(Kramer).
The
markeEng
budget
for
ALEX
AND
ANI
will
focus
on
markeEng
tools
that
raise
awareness
in
the
Taiwanese
market.
Social
media
and
mobile
adverEsements
are
relaEvely
inexpensive
compared
to
other
media
tools.
The
interacEve
billboard
can
vary
depending
on
the
locaEon
and
the
sign’s
size
(InteracEve
Billboards).
According
to
the
Link
CommunicaEons
website,
experienEal
markeEng
success
may
rely
on
high-­‐cost
events,
but
ALEX
AND
ANI
can
run
cost-­‐efficient
experienEal
markeEng
events
(Kaufman).
Moreover,
the
public
relaEons
events’
costs
will
vary
depending
on
the
place
and
the
people
who
will
parEcipate
(Belt).
The
following
table
shows
the
approximate
costs
of
media
usage
in
Taiwan.
Detailed Budget
CONTENT
OF
THE
CAMPAIGN
Budget
BRAND
PROMOTION
Taiwanese
of+icial
website
$642
Press
conference
$50,000
LED
interactive
billboard
$600-­‐$900
Pop-­‐up
stores
$200,000
MEDIA
PLAN
Facebook
Promotion
$30-­‐$300
daily
Womany
interview
$3,500-­‐$10,000
Blogger
endorsement
$1,000-­‐$3,000
Online
banners
$60-­‐$120
OOH
(Subway
Station)
$2,500-­‐$6,500
Total
Budget
$258,332-­‐$271,462

19. Taiwan
offers
a
rich
and
dynamic
market,
full
of
opportunity.
The
jewelry
industry
within
Taiwan
is
predicted
to
undergo
a
stable
increase
in
the
coming
years,
which
meshes
well
with
the
fashion
focused
Taiwanese
culture.
Key
LMNT
recommends
ALEX
AND
ANI
to
enter
the
Taiwanese
market
as
their
next
step
in
internaEonal
expansion.
Taiwanese
consumers
are
likely
to
embrace
ALEX
AND
ANI’s
sleek,
sophisEcated,
and
feminine
style
while
also
appreciaEng
the
brand’s
passion
for
community
growth.
ALEX
AND
ANI
is
also
advised
to
target
both
college
students
and
young
professionals,
as
women
ages
18-­‐30
fit
best
with
the
overall
brand
image.
The
launch
of
ALEX
AND
ANI
in
Taiwan
will
be
run
by
Key
LMNT
and
will
offer
a
myriad
of
experienEal
events,
ranging
from
an
interacEve
billboard
to
a
personalized
social
media
campaign.
These
tools
are
designed
to
fit
within
a
reasonable
budget,
and
should
effecEvely
reach
a
large
audience
of
potenEal
customers
in
Taiwan.
- - - - - Conclusion- - - - -

20. "AdverEse
with
Us."
Adver?se
with
Us.
Web.
27
Apr.
2015.
<hcp://www.englishintaiwan.com/
adverEse-­‐with-­‐us>.
"Alex
and
Ani
LLC."
Business
Insights:
Essen?als.
Web.
27
Apr.
2015.
<
hcp://bi.galegroup.com.proxy.emerson.edu/essenEals/arEcle/GALE|
CX3770100014/9f95766be0f496baf6b4ecf7f3f6109b?u=ecl_main>.
"Alex
and
Ani,
LLC."
Privco.
Private
Company
Financial
Intelligence.
Web.
29
Apr.
2015.
<
hcp://www.privco.com/private-­‐company/alex-­‐and-­‐ani>.
"ALEX
AND
ANI
Recognized
for
InnovaEve
Digital
Strategy."
Internet
Wire
30
Jan.
2015.
Business
Insights:
Essen?als.
Web.
26
Apr.
2015.<
hcp://bi.galegroup.com/essenEals/arEcle/GALE
%7CA399457367/9f95766be0f496baf6b4ecf7f3f6109b?u=ecl_main>
"Awards."
Alex
&
Ani.
1
Jan.
2015.
Web.
<hcp://www.alexandani.com/the-­‐company/#awards>.
Belt,
Carrie.
"What
Does
Public
RelaEons
Exposure
Cost?"
Small
Business.
Web.
27
Apr.
2015.
<hcp://smallbusiness.chron.com/public-­‐relaEons-­‐exposure-­‐cost-­‐22390.html>.
Canada,
Marketwire.
"CHARITY
BY
DESIGN
Donates
$20-­‐Million
in
Four
Years."
Business
Insigts:
Essen?als.
Gale,
24
Feb.
2015.
Web.
27
Apr.
2015.
<hcp://bi.galegroup.com.proxy.emerson.edu/
essenEals/arEcle/GALE|A402872832/9f95766be0f496baf6b4ecf7f3f6109b?u=ecl_main>.
"Charity
by
Design."
Alex
&
Ani.
1
Jan.
2015.
Web.
<hcp://www.alexandani.com/the-­‐company/
#awards>.
"FACTBOX-­‐Earthquake
Aid
for
China."
Reuters
UK.
Reuters
UK,
14
May
2008.
Web.
29
Apr.
2015.
<hcp://uk.reuters.com/arEcle/2008/05/14/idUKPEK29448220080514>
Heng,
Christopher.
"How
Much
Does
It
Cost
to
Set
Up
a
Website?"
Thesitewizardcom
RSS.
Web.
27
Apr.
2015.
<hcp://www.thesitewizard.com/geTngstarted/cost-­‐seTng-­‐up-­‐website.shtml>.
Honigman,
Brian.
"10
Mobile
MarkeEng
StaEsEcs
to
Help
JusEfy
Your
Budget
-­‐
Adknowledge."
Adknowledge
ICal.
17
Apr.
2014.
Web.
27
Apr.
2015.
<hcp://www.adknowledge.com/blog/
staEsEcs-­‐to-­‐jusEfy-­‐budget/>.
"InteracEve
Billboards."
Emerging-­‐adver?sing-­‐media
-­‐.
Web.
27
Apr.
2015.
<hcp://emerging-­‐
adverEsing-­‐media.wikispaces.com/InteracEve
Billboards>.
- - - - - Work Cited- - - - -

21. "Jewellery
in
Taiwan."
Jewellery
in
Taiwan.
Euromonitor
InternaEonal,
1
Mar.
2015.
Web.
29
Apr.
2015.
<hcp://www.euromonitor.com/jewellery-­‐in-­‐taiwan/report>.
Johnson,
Lauren.
"Alex
and
Ani
Aims
for
Mobile,
In-­‐store
Conversions
via
Ad
Campaign."
Mobile
Commerce
Daily
RSS.
10
Feb.
2014.
Web.
27
Apr.
2015.
<hcp://www.mobilecommercedaily.com/
alex-­‐and-­‐ani-­‐aims-­‐for-­‐mobile-­‐in-­‐store-­‐conversions-­‐via-­‐adverEsing-­‐campaign>.
Koch,
David.
"Pop-­‐Up
Shop."
Pop-­‐Up
Shop.
1
Feb.
2006.
Web.
27
Apr.
2015.
<hcp://
nreionline.com/mag/pop-­‐shop>.
Lieber,
Chavie.
"How
Jewelry
Brand
Alex
and
Ani
Made
It
Without
Fashion’s
Help."
Racked.
25
Feb.
2014.
Web.
25
Apr.
2015.
<hcp://www.racked.com/2014/2/25/7616841/how-­‐alex-­‐and-­‐ani-­‐and-­‐
ani-­‐prevailed-­‐without-­‐the-­‐fashion-­‐world>.
"Led
Billboard
Price."
Led
Billboard
Price,
Led
Billboard
Price
Suppliers
and
Manufacturers
at
Alibaba.com.
Web.
27
Apr.
2015.
<hcp://www.alibaba.com/showroom/led-­‐billboard-­‐price.html>.
Lkramer,
Lindsay.
"Super
Bowl
2015:
How
Much
Does
a
30-­‐second
Television
Commercial
Cost?"
Syracuse.
31
Jan.
2015.
Web.
27
Apr.
2015.
<hcp://www.syracuse.com/superbowl/index.ssf/
2015/01/super_bowl_2015_how_much_does_commercial_cost_tv_ad_30_second_spot.html>.
Liyakasa,
Kelly.
"Sponsorships
SEll
Rule
In
Sports,
But
AdverEsers
Are
Reaching
Across
Channels
-­‐
AdExchanger."
AdExchanger
ICal.
20
Nov.
2014.
Web.
27
Apr.
2015.
<hcp://adexchanger.com/
adverEser/sponsorships-­‐sEll-­‐rule-­‐in-­‐sports-­‐but-­‐adverEsers-­‐are-­‐reaching-­‐across-­‐channels/>.
"LocaEon."
Interna?onal
Olympiad
in
Informa?cs.
20
July
2014.
Web.
25
Apr.
2015.
<hcp://
www.ioi2014.org/index.php/ioi-­‐2014/locaEon>.
Malloy,
Madison.
Personal
interview.
22
April
2015.
"News
Releases."
Mobile
Adver?sing
Outperforms
Tradi?onal
Adver?sing
for
Cost-­‐Effec?veness
and
Engagement,
Finds
New
Fiksu
Study.
25
May
2013.
Web.
27
Apr.
2015.
<hcps://
www.fiksu.com/company/news-­‐releases/mobile-­‐adverEsing-­‐outperforms-­‐tradiEonal-­‐adverEsing-­‐
cost-­‐effecEveness>.
"Personal
Accessories
in
Taiwan."
Personal
Accessories
in
Taiwan.
Euromonitor
InternaEonal,
1
Mar.
2015.
Web.
29
Apr.
2015.
hcp://www.euromonitor.com/personal-­‐accessories-­‐in-­‐taiwan/report

22. Press,
Associated.
"TweeEng
for
Money:
The
Twicer
Checks
Cashed
by
CelebriEes
like
Khloe
Kardashian
($8,000),
Charlie
Sheen
($9,500)
and
Even
Jailbird
LiLo
($3,500)."
Daily
Mail.
Associated
Newspapers,
3
Nov.
2011.
Web.
27
Apr.
2015.
<hcp://www.dailymail.co.uk/news/
arEcle-­‐2057268/Twicer-­‐endorsements-­‐Khloe-­‐Kardashian-­‐costs-­‐8k-­‐Charlie-­‐Sheen-­‐9-­‐5k-­‐Lindsay-­‐
Lohan-­‐3-­‐5k.html>.
Rogers,
Kate.
"Year
in
Review:
Hocest
Luxury
Trends
of
2013."
Fox
Business.
19
Dec.
2013.
Web.
29
Apr.
2015.
<hcp://www.foxbusiness.com/personal-­‐finance/2013/12/19/year-­‐in-­‐review-­‐
hocest-­‐luxury-­‐trends-­‐2013/>.
"Taiwan
Age
Structure."
-­‐
Demographics.
23
Aug.
2014.
Web.
27
Apr.
2015.
<h`p://
www.indexmundi.com/taiwan/age_structure.html>.ChinaTechNews.com.
17
Apr.
2014.
Web.
27
Apr.
2015.
<hcp://www.chinatechnews.com/2014/08/27/20849-­‐taiwan-­‐mobile-­‐internet-­‐users-­‐
reached-­‐9-­‐87-­‐million-­‐in-­‐h1-­‐2014>.
"Taiwan
-­‐
Geert
Hofstede."
The
Hofstede
Centre.
The
Hofstede
Centre.
Web.
29
Apr.
2015.
<hcp://geert-­‐hofstede.com/countries.html>.
"Taiwan
Gives
Most
in
World
to
Japan."
Taipei
Times.
Taipei
Times,
17
Apr.
2011.
Web.
29
Apr.
2015.
<hcp://www.taipeiEmes.com/News/taiwan/archives/2011/04/17/2003500974>.
"Taiwan
Mobile
Internet
Users
Reached
9.87
Million
In
H1
2014
-­‐
ChinaTechNews.com
-­‐
The
Technology
Source
for
the
Latest
Chinese
News
on
Internet,
Computers,
Digital,
Science,
Electronics,
Law,
Security,
Sorware,
Web
2.0,
Telecom,
and
Wireless
Industries."
"The
Company."
Alex
&
Ani.
1
Jan.
2015.
Web.
<hcp://www.alexandani.com/the-­‐company/
#awards>.
Vaccaro,
Bethany.
"Alex
&
Ani:
A
Vital
Force
in
Rhode
Island."
Quadrangles
Online.
URI
Alumni
Magazine,
2
Apr.
2012.
Web.
21
Apr.
2015.
<hcp://web.uri.edu/quadangles/alex-­‐ani-­‐a-­‐vital-­‐force-­‐
in-­‐rhode-­‐island/>.
"What
Makes
a
Successful
ExperienEal
Campaign?"
-­‐
Free
Advice
for
Your
Campaign.
Web.
27
Apr.
2015.
<hcp://www.linkcommunicaEon.co.uk/experienEal_essay.html>.
"Xinyi
District
(Hsin-­‐yi)."
Nile
Guide.
1
Jan.
2015.
Web.
25
Apr.
2015.
<hcps://www.nileguide.com/
desEnaEon/taipei/neighborhood/xinyi-­‐district-­‐hsin-­‐yi-­‐4432>.