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Good growth
Full year report: September 2009 – August 2010
Agenda
                           • Q4 2009/2010
Christian W. Jansson CEO
                           • Financial year 2009/2010
                           • Market situation
                           • Conclusions
                           • Questions


Håkan Westin, CFO
                                                        2
Highlights full year
• Good sales increase from new stores
• Profits
   – Strong for the Nordic region and improving
   – New markets in a build-up fase

• Further improved financial position
• Continued strong cash flow




                                                  3
Campaigns during period




                          4
Stores August 2010
•   345 stores
                                               153                        56
•   26 new stores this year
•   Significant contribution   95
    from new stores in              Oslo
                                                                          Helsinki


    sales and profit                                 Stockholm




•   New market: Czech
    Republic
•   55 new stores under
    contract
                                                                 Warsaw

     – 16 during Q1                                  40
     – 25 during 2010/11
                                           Prague


                                           1
                                                                                 5
Financial highlights, Q4
June - August 2010

•   Net sales MSEK 1 290 (1 226), +5,2%
•   Operating profit MSEK 156 (176), -11%
•   Gross margin 59,6 (61,4)%
•   Operating margin 12,1 (14,4)%
•   Net profit MSEK 125 (106), equivalent to SEK
    1.67 (1.41) per share, of which deferred taxes
    45 MSEK
•   Cash flow from continuing operations MSEK
    222 (100)



                                                     6
Income statement, Q4
June - August 2010

 MSEK                      2009/10   2008/09
 Net Sales                   1 290     1226
 Cost of goods sold           -521      -473
 Gross profit                 769       753
 Selling expenses             -583      -549
 Administrative expenses       -30       -28
 Operating profit             156       176
 Financial income               0         0
 Financial expense             -24       -23
 Profit before tax            132       153
 Tax expense                    -7       -47
 Net profit                   125       106

                                               7
Sales, Q4
June - August 2010

                       MSEK     %
Net sales Q4 2008/09   1 226
New stores net                 5,1
Like For Like                  1,8
Currency effect                -1,7
Net sales Q4 2009/10   1 290   5,2




                                      8
Financial highlights – full year
September 2009 - August 2010


•   Net sales MSEK 5 111 (4 866), + 5,0%
•   Operating profit MSEK 551 (526), +4,8%
•   Gross margin 61,8 (61,1)%
•   Operating margin 10,8 (10,8)%
•   Net profit 402 (315) MSEK, equivalent to SEK
    5.36 (4.20) per share, of which deferred taxes
    84 MSEK
•   Cash flow from continuing operations MSEK
    507 (504)



                                                     9
Income statement, full year
September 2009 - August 2010

 MSEK                      2009/10      2008/09
 Net Sales                     5 111      4 866
 Cost of goods sold            -1 954    -1 893
 Gross profit                  3 157      2 973
 Selling expenses              -2 467    -2 315
 Administrative expenses        -139       -132
 Operating profit                551       526
 Financial income                  1         1
 Financial expense               -89        -84
 Profit before tax               463       443
 Tax expense                     -61       -128
 Net profit                      402       315


                                                  10
Sales, full year
September 2009 - August 2010


                               MSEK     %
Net sales 2008/09              4 866
New stores net                         6,3
Like For Like                          -0,7

Currency effect                        -0,6

Net sales 2009/10              5 111   5,0



                                              11
Sales breakdown, full year
 September 2009 - August 2010

                                        Change     Local
MSEK              2009/10   2008/09      in SEK currency
Sweden              2 696       2 572     4,8%     4,8%
Norway              1 419       1 357     4,6%     3,1%

Finland               658        664       -0,9    5,3%
Poland                331        273       21,2   26,2%

Czech Republic          7           -         -        -
Total               5 111       4 866     5,0%         -




                                                           12
Present market situation
• From macro economy a key issue is the
  need for public savings
   – However in our markets this is not an issue

• Still high level of unemployment
   – Starting to improve

• Increasing sourcing costs is a concern
• Private consumption should continue well




                                                   13
Autum 2010
• Woman
  –   Vintage Stories
  –   Shape up
  –   Magic jeans
  –   Sentimental Journey
• Man
  – Hampton Republic 27
• Children
  – Woxo and Proxtec



                            14
Five year summary – Sales growth
8,0%


7,0%


6,0%


5,0%


4,0%


3,0%


2,0%


1,0%


0,0%
       05/06   06/07   07/08   08/09   09/10




                                               15
Five year summary – Gross margin
63,0%


62,5%


62,0%


61,5%


61,0%


60,5%


60,0%


59,5%


59,0%
        05/06   06/07   07/08   08/09   09/10




                                                16
Five year summary – Operating margin
                        excl. one-offs

16,0%


14,0%


12,0%


10,0%


 8,0%


 6,0%


 4,0%


 2,0%


 0,0%
        05/06   06/07         07/08      08/09   09/10




                                                         17
Five year summary –
        Return on capital/employed
30,0%



25,0%



20,0%



15,0%



10,0%



5,0%



0,0%
        05/06   06/07   07/08   08/09   09/10




                                                18
Key conclusion
• Business concept – proven long term
  stability
• Like-for-like – key focus going forward
• Strong gross margin
• Strong cash flow
   – Reduced tax payment going forward

• Expansion plans continues




                                            19
Disclaimer
These materials may not be copied, published, distributed or
transmitted to third parties.
These materials may contain forward-looking statements. If so,
such statements are based on our current expectations and are
subject to risks and uncertainties that could negatively affect our
business. Please read our earnings report and our most recent
annual report for a better understanding of these risks and
uncertainties.
These materials do not constitute or form part of any offer or
invitation to sell or issue, or any solicitation of any offer to purchase
or subscribe for, any securities, nor shall part, or all, of these
materials or their distribution form the basis of, or be relied on in
connection with, any contract or investment decision in relation to
any securities. These materials and the information contained
herein are not an offer of securities for sale in the United States
and are not for publication or distribution to persons in the United
States.



                                                                            20
21

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2010 09-28 Q4 & Full Year 2009/2010 Results

  • 1. Good growth Full year report: September 2009 – August 2010
  • 2. Agenda • Q4 2009/2010 Christian W. Jansson CEO • Financial year 2009/2010 • Market situation • Conclusions • Questions Håkan Westin, CFO 2
  • 3. Highlights full year • Good sales increase from new stores • Profits – Strong for the Nordic region and improving – New markets in a build-up fase • Further improved financial position • Continued strong cash flow 3
  • 5. Stores August 2010 • 345 stores 153 56 • 26 new stores this year • Significant contribution 95 from new stores in Oslo Helsinki sales and profit Stockholm • New market: Czech Republic • 55 new stores under contract Warsaw – 16 during Q1 40 – 25 during 2010/11 Prague 1 5
  • 6. Financial highlights, Q4 June - August 2010 • Net sales MSEK 1 290 (1 226), +5,2% • Operating profit MSEK 156 (176), -11% • Gross margin 59,6 (61,4)% • Operating margin 12,1 (14,4)% • Net profit MSEK 125 (106), equivalent to SEK 1.67 (1.41) per share, of which deferred taxes 45 MSEK • Cash flow from continuing operations MSEK 222 (100) 6
  • 7. Income statement, Q4 June - August 2010 MSEK 2009/10 2008/09 Net Sales 1 290 1226 Cost of goods sold -521 -473 Gross profit 769 753 Selling expenses -583 -549 Administrative expenses -30 -28 Operating profit 156 176 Financial income 0 0 Financial expense -24 -23 Profit before tax 132 153 Tax expense -7 -47 Net profit 125 106 7
  • 8. Sales, Q4 June - August 2010 MSEK % Net sales Q4 2008/09 1 226 New stores net 5,1 Like For Like 1,8 Currency effect -1,7 Net sales Q4 2009/10 1 290 5,2 8
  • 9. Financial highlights – full year September 2009 - August 2010 • Net sales MSEK 5 111 (4 866), + 5,0% • Operating profit MSEK 551 (526), +4,8% • Gross margin 61,8 (61,1)% • Operating margin 10,8 (10,8)% • Net profit 402 (315) MSEK, equivalent to SEK 5.36 (4.20) per share, of which deferred taxes 84 MSEK • Cash flow from continuing operations MSEK 507 (504) 9
  • 10. Income statement, full year September 2009 - August 2010 MSEK 2009/10 2008/09 Net Sales 5 111 4 866 Cost of goods sold -1 954 -1 893 Gross profit 3 157 2 973 Selling expenses -2 467 -2 315 Administrative expenses -139 -132 Operating profit 551 526 Financial income 1 1 Financial expense -89 -84 Profit before tax 463 443 Tax expense -61 -128 Net profit 402 315 10
  • 11. Sales, full year September 2009 - August 2010 MSEK % Net sales 2008/09 4 866 New stores net 6,3 Like For Like -0,7 Currency effect -0,6 Net sales 2009/10 5 111 5,0 11
  • 12. Sales breakdown, full year September 2009 - August 2010 Change Local MSEK 2009/10 2008/09 in SEK currency Sweden 2 696 2 572 4,8% 4,8% Norway 1 419 1 357 4,6% 3,1% Finland 658 664 -0,9 5,3% Poland 331 273 21,2 26,2% Czech Republic 7 - - - Total 5 111 4 866 5,0% - 12
  • 13. Present market situation • From macro economy a key issue is the need for public savings – However in our markets this is not an issue • Still high level of unemployment – Starting to improve • Increasing sourcing costs is a concern • Private consumption should continue well 13
  • 14. Autum 2010 • Woman – Vintage Stories – Shape up – Magic jeans – Sentimental Journey • Man – Hampton Republic 27 • Children – Woxo and Proxtec 14
  • 15. Five year summary – Sales growth 8,0% 7,0% 6,0% 5,0% 4,0% 3,0% 2,0% 1,0% 0,0% 05/06 06/07 07/08 08/09 09/10 15
  • 16. Five year summary – Gross margin 63,0% 62,5% 62,0% 61,5% 61,0% 60,5% 60,0% 59,5% 59,0% 05/06 06/07 07/08 08/09 09/10 16
  • 17. Five year summary – Operating margin excl. one-offs 16,0% 14,0% 12,0% 10,0% 8,0% 6,0% 4,0% 2,0% 0,0% 05/06 06/07 07/08 08/09 09/10 17
  • 18. Five year summary – Return on capital/employed 30,0% 25,0% 20,0% 15,0% 10,0% 5,0% 0,0% 05/06 06/07 07/08 08/09 09/10 18
  • 19. Key conclusion • Business concept – proven long term stability • Like-for-like – key focus going forward • Strong gross margin • Strong cash flow – Reduced tax payment going forward • Expansion plans continues 19
  • 20. Disclaimer These materials may not be copied, published, distributed or transmitted to third parties. These materials may contain forward-looking statements. If so, such statements are based on our current expectations and are subject to risks and uncertainties that could negatively affect our business. Please read our earnings report and our most recent annual report for a better understanding of these risks and uncertainties. These materials do not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall part, or all, of these materials or their distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation to any securities. These materials and the information contained herein are not an offer of securities for sale in the United States and are not for publication or distribution to persons in the United States. 20
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