Create a Facebook Fan Page for your real estate company or agency. This presentation will help you do just that, step by step, start to finish. You will learn how to create a cover photo that will turn your leads into potential home buyers.

1. Facebook Business Page
CREATING A POWERFUL

2. 8 Steps To A Stellar Facebook
Page For
Real Estate
Agents

3. I love helping small and
medium businesses reach
their full marketing potential!
Kandis J. Ortiz
MS-Social
@mssocial15
Hey There!

4. What You Will Learn in this Presentation…
1 Why A Facebook Page?
2 Setting Up Your Page
3 Describing Your Real Estate Business
4 Adding Content & Engaging

5. WHY DO YOU NEED A
FACEBOOK PAGE FOR YOUR
REAL ESTATE AGENCY OR
COMPANY?
PART ONE

6. Having a Facebook page is a great
way to engage with existing clients
and to find potential clients

7. It’s to tell your audience about what
trends are going on in the real estate
industry and what the current market
is like.

8. Are there any open houses? What going on in your
community?

9. SETTING UP YOUR
PAGE
PART TWO

10. CREATING YOUR
AGENCIES PAGE
STEP ONE

11. In the “Home” tab on Your Facebook
personal page, select “Create a Page”
on the left hand side

12. CHOOSING YOUR
BUSINESS CATEGORY
STEP TWO

13. select the type of page you want to
create.

14. If you are an agency , I
personally would choose a
“local business or place”.
NOTE THIS

16. after choosing your page type, fill in the
information it asks for. Now, click “ Get
Started” button.

17. DESCRIBING YOUR
REAL ESTATE BUSINESS
PART THREE

18. TELL US ABOUT
YOUR AGENCY!
STEP THREE

19. Now, you can add what category you
belong to and briefly tell what you do
and what’s your specialty.

21. You should also take the time to add
your website. You will be adding other
details later.

22. ADDING YOUR
PROFILE PICTURE
STEP FOUR

23. Pictures are worth a thousand words.
And I know you’ve heard that saying
before.

24. Well, its true! Your customers want to
see the PERSON behind the product.
Next…

25. YOU CAN EITHER ADD TO
YOUR FAVORITES OR YOU
CAN SKIP IT AND ADD
LATER.
NOTE THIS

26. SELECTING YOUR
AUDIENCE
STEP FIVE

28. SELECTING YOUR PREFERED
AUDIENCE CONTROLS WHO YOU
WANT TO SEE YOUR POSTS

29. What niche are you trying to target?
What type of real estate are you selling?

30. High-end real estate? Are you targeting first-time home
buyers?

31. I think this would help you whenever
you decide to go further with
purchasing ads.

32. Now, click “Save”

33. Your page is all set-up!

34. ADDING CONTENT &
ENGAGING
PART FOUR

35. COVER PHOTO
STEP SIX

36. Now, for the nitty-gritty!

37. A nice example of a real estate cover photo!
Feature a home you are trying to sell, add a Call-To-Action,
add your website in there. BE CREATIVE!!
Featured
Home
Details
about the
home

38. NEVER LEAVE YOUR COVER
PHOTO BLANK! WHEN
SOMEONE VISITS YOUR PAGE
THIS IS OFTEN WHERE THEIR
EYES COME TO FIRST.
NOTE THIS

39. Inside your cover photo, click the “Call-
To-Action” button, and add an action to
let your clients or potential clients
know what to do next.

40. The “ Call To Action” is a great way to
gather leads & emails!

41. Finishing Your
“About” Section
STEP SEVEN

42. This is the skin, of your Facebook Real
Estate page

44. This is an important part of creating your
page. You want to fill out the set-up
section so that your customers can learn
about you or your product. In your “About”
section, this is where you would tell your
customers about your website and...you
know...what your company is about.
“About” Section

45. Add as much detail as possible so that
your audience and easily contact you
and how you can help them

46. ADDING CONTENT
STEP EIGHT

47. Adding content to your Real Estate
page is what will hold it all together

48. Perhaps a cute cat photo or an update at the office?

49. The Real Estate industry is visual and
that’s what you want to bring.

50. Hey…you are trying to sell a house
right? Ok then lets see what you got!

51. Examples of Content are:

52. VIDEOS

53. QUOTES

54. “UNBOXING YOUR CAT IN YOUR NEW
HOME”BLOG CONTENT

55. PICTURES

56. Be Interesting, Be Creative!

57. Whatever you post, keep it authentic,
and not salesy.

58. So, there you have it… 8 steps to a
stellar Facebook business page for your
Real Estate business

59. Don’t Have the
Time? Let Us
Help Optimize
Your Real Estate
Business Page
For You!
Free Assessment

60. THANK YOU!

61. Like this presentation?
Share with your friends!