The document discusses three stages of sustainability: reducing resource use, thinking holistically, and refreshing the earth. It provides examples of how companies implement sustainability strategies through various practices like eliminating waste, partnering with stakeholders, and creating social and environmental value. Key aspects of sustainability discussed include taking a human-centric approach, focusing on values and processes over events, and understanding sustainability as a journey rather than a destination.

1. Three Stages of Sustainability
Ethics, Values & Decision-Making
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2. Sustainability?
Transform industrial society so it works for 100% of humanity in
the shortest time through spontaneous cooperation without
ecological damage or disadvantage for anyone. - Buckminster Fu%er
Meet current needs without sacrificing the ability of future
generations to meet theirs. - Bruntland
The possibility that humans and other life wi% flourish on Earth
forever. - John Ehrenfeld
Earth as paradise. - Jim Channon
©EthicalImpact
2012
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3. Learning from Nature
Natural Step
No build up of substances
extracted 'om Earth’s crust
No build up of human made
substances
Eliminate degradation and
destruction of nature
Don’t undermine people’s
ability to meet their needs
©EthicalImpact
2012
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4. Learning from Nature
Permaculture
Care of Earth - a% life
systems continue and
multiply
Care of People - resources
necessary for existence
Fair Share - returning
surplus, setting limits,
governing needs, setting
aside resources
©EthicalImpact
2012
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5. Learning from Nature
Work with nature
Problems are opportunities
Least change for greatest
effect
Work as a source of energy
Everything is connected
Relinquish power
©EthicalImpact
2012
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6. Learning from Nature
Good intentions provide
unknown benefit
Evolution intends resilience
Increasing cycles increases yield
Function stacking
Stability results 'om beneficial
connections
Information is a resource
©EthicalImpact
2012
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7. Learning from Nature
Natural Laws
Cascades of energy
Source loca%y
Networks
Understand cycles & flows
Dispersion
©EthicalImpact
2012
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8. Learning from Nature
Sustainable Values Set®
COMMITMENT
A% actions create the
conditions that support
life
Integrity of the whole
Right relationship
Humans are intrinsic to
the web of life
©EthicalImpact
2012
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9. Learning from Nature
CONTINUITY
Precautionary
principle
Interdependency
Optimization
©EthicalImpact
2012
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10. Learning from Nature
RESILIENCE
Self-Organization
Diversity
Reciprocity
Dynamic Stability
Empowerment/authority
©EthicalImpact
2012
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11. Learning from Nature
RENEWAL
Ecologies
Zero waste
Co-Creation
Curiosity &
experimentation
©EthicalImpact
2012
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12. Values as Systems
QUICK QUIZ
Protection
Effectiveness
Sustainable
©EthicalImpact
2012
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13. Protection
Shun trading Make rich use of leisure
Exert prowess Be ostentatious
Obedience & discipline Dispense largesse
Adhere to tradition Be exclusive
Be loyal Show fortitude
Take vengeance Be fatalistic
Deceive for the sake of the task Treasure honor ©EthicalImpact
2012
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14. Effectiveness
Shun force
Seek inventiveness & novelty
Come to voluntary agreements
Be effective
Be honest
Promote comfort & convenience
Co%aborate
Dissent for the sake of the task
Compete
Invest for productivity
Respect contracts
Be industrious
Use initiative & enterprise
Be optimistic
Be thri*y ©EthicalImpact
2012
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15. Stages of Sustainability
Re'esh the Earth
Think Holistica%y
Reduce Resource Use
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16. Stages of Sustainability
Reduce Resource Use Think Holistically Refresh the Earth
Integrity of the whole
Actions = conditions for Life
Right relationship
Humans are intrinsic
Precautionary principle
Interdependency
Optimization
Self-Organization
Diversity
Reciprocity
Dynamic stability
Empowerment
Co-Creation
Ecologies
Zero Waste
Curiosity & learning
Networks
Cycles & flows
Cascades of energy
Local sourcing
Dispersion/Non-Accretion
Scope vs scale
Prosperity/Abundance
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17. Unilever
Improve health & we% being of a
bi%ion people
Cleanliness, Nutrition/global
standards
Reduce impact & increase growth
1/2 gig, 1/2 h2o, 1/2 waste,
sustainable sourcing
Enhance livelihood of 100s of 1000s
500,000 jobs, farmers/distributors
©EthicalImpact
2012
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18. Broad Group
Alternative electric
Air quality
Research/air & energy
Customer use reduction
Mobile phone app
Employee lodging
©EthicalImpact
2012
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19. Grupo Balbo
Eliminated chemical fertilizers,
pesticides, insecticides and herbicides
Impacting entire industry
Increased biodiversity/improved soil
Eliminated water po%ution, carbon
neutral
Partners with government/research
Generates its own energy
©EthicalImpact
2012
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20. Sustainability
Process & journey, not
event
Human centric vs Earth
centric
Values make a difference
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21. Florida Ice & Farm
So* drink industry
Conserves water (Coke),
water neutral/carbon neutral
Creates social, economic and
environmental value
Balanced scorecard
Partners with government &
NGOs
Zero waste/recycling
©EthicalImpact
2012
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22. Resources
Ethical Impact L3C
http://www.ethicalimpact.com
Leadership, culture, values
Strategic planning & implementation
CU Sustainability Program
http://sustainable.colorado.edu
Education on practices and implementation
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