Marl Milstein

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"Business Strategies for a Sustainable World"

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Marl Milstein

  1. 1. Business Strategies fora Sustainable WorldMark MilsteinClinical Professor of ManagementDirector, Center for Sustainable Global EnterpriseIllinois Soybean AssociationJuly 24, 2012
  2. 2. What is Sustainability?Sustainability is related to sustainable development© 2012, Milstein 2
  3. 3. What is Sustainable Development? Meet the needs of the present without compromising the ability of future generations to meet their own needs - Brundtland Commission, 1987© 2012, Milstein 3
  4. 4. What are Needs? Clean Environment Healthy Society Strong Economy© 2012, Milstein 4
  5. 5. Sustainability is About Addressing Our Biggest Challenges Ecosystem Poverty Climate Change Degradation© 2012, Milstein 5
  6. 6. What does this mean in a business context?© 2012, Milstein 6
  7. 7. In Business, Sustainability = Confusion • Environmental Management • Clean Technology • Corporate Social Responsibility • Eco-Efficiency • Greening • Eco-Effectiveness • Industrial Ecology • Biomimicry • Stakeholder Management • Triple Bottom Line • Life-Cycle Management • Inclusive Capitalism • Pollution Prevention (P2) • Base of the Pyramid (BOP) • Sustainable Development • Community Capitalism • Design for Environment (DfE) • Corporate Citizenship • Green Design • Impact Investing • Urban Reinvestment • Voluntary Regulation • Brownfield Redevelopment • Civic Entrepreneurship • Environmental Finance • Full Cost Accounting • ISO 14001 • EMS • Waste Reduction • Risk Management • Closed Loops • Leapfrog Technology • Resource Productivity • Cradle to Cradle • Sustainable Technology • Restorative Technology • Systems Thinking • Take-Back • Corporate Governance • Transparency© 2012, Milstein 7
  8. 8. Linking Business + Sustainability Voluntary Regulations ISO 14001 Environmental Design for EnvironmentSustainable Development Management Life Cycle Analysis Pollution Prevention Environmental Reporting Risk Management © 2012, Milstein 8
  9. 9. Environmental Policy EnvironmentalSustainable Development Management Environmental, Health & Safety Operations © 2012, Milstein 9
  10. 10. Environmental Policy EnvironmentalSustainable Development Management Sustainability = Regulation Environmental, Health & Safety Operations © 2012, Milstein 10
  11. 11. Strategies: comply, Policy Environmental influence policy and enforcement EnvironmentalSustainable Development Management Environmental, Health & Safety Tactics: self-regulation, eco-efficiency, cost/risk reduction Operations © 2012, Milstein 11
  12. 12. EnvironmentalSustainable Development Management Sustainability = Regulation Social Audits ISO 26000 Corporate Worker Safety Social Philanthropy Responsibility Community Relations CSR (GRI) Reporting © 2012, Milstein 12
  13. 13. EnvironmentalSustainable Development Management Sustainability = Regulation PR Corporate HR Social Responsibility Marketing Philanthropy © 2012, Milstein 13
  14. 14. EnvironmentalSustainable Development Management Sustainability = Regulation Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 14
  15. 15. EnvironmentalSustainable Development Management Sustainability = Regulation Strategies: communicate, influence dialogue and narrative Corporate Social Responsibility Tactics: philanthropic ventures, cause-related marketing © 2012, Milstein 15
  16. 16. EnvironmentalSustainable Development Management Sustainability = Regulation Entrepreneurship Sustainable Innovation Enterprise Organizational Change New Business Development Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 16
  17. 17. EnvironmentalSustainable Development Management Sustainability = Regulation General Management Sustainable R&D Enterprise Strategy Finance Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 17
  18. 18. EnvironmentalSustainable Development Management Sustainability = Regulation Sustainable Sustainability = Enterprise Business Opportunity Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 18
  19. 19. EnvironmentalSustainable Development Management Sustainability = Regulation Strategies: experiment, influence incentives Sustainable and rewards Enterprise Tactics: pilot programs, venture capital, M&A Corporate Social Sustainability = Public Opinion Responsibility © 2012, Milstein 19
  20. 20. The Business Opportunity Social & Environmental Issues = New Business Opportunities Technology Poverty Commercialization Ecosystem Products Degradation Services Climate Change Business Models Ability to deal with social Competitiveness to and environmental issues establish the market© 2012, Milstein 20
  21. 21. Key Strategic Questions• Where are new market opportunities?• How is the existing market going to change?• How can a company position itself for the future?• What products (or services) should a firm be offering?• How should a firm improve and grow its business?• What steps should a firm take? 21
  22. 22. Partner-Centered EngagementsOriented Toward Problem Solving 22
  23. 23. Projects Market & Business Strategy Clean Tech Development Formulation Commercialization© 2012, Milstein 23
  24. 24. Agriculture-Related ProjectsSmall Holder Farm Market Expansion Mechanization for Soy Protein Expanding Sales in F&B Industry 24
  25. 25. Q&A© 2012, Milstein 25

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