testing

1. Monica, Marrissa, Kala, Isabella

2. Intro
• Most magical company in the world
• $48.81 billion company
• Parks in California, Florida, Tokyo,
Paris, Hong Kong
• Soon Shanghai

3. Strengths
• Disney Magic
• Imagineers
• Brand Reputation
• Nostalgia

4. Weaknesses
• Expense
• Overcrowded parks (long lines)
• Heavy dependence on North America
• Stock hurt from other avenues

5. Opportunities
• Star Wars and Toy Story launch
• Protect/enhance brand
• New Shanghai park
• Marvel

6. Threats
• Universal Studios
• Over expansion in franchise
• Streaming revenue
• Intellectual property violations

7. Political
• Terrorism
• International Trade (TPP)
• Labor disputes
• Gender Neutrality

8. Economical
• China’s economic depression
• Student loans and stagnant wages
• Oil prices
• Job outsourcing

9. • Mass shootings
• Aging population
• Natural disasters
• Immigration, Syria

10. • Magical bands
• Smartphone integration
• Virtual reality
• 3D printing

11. • We are one of the strongest brands in the world
• Further integration of new licenses
• Shanghai
• Further attracting global populations