2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. 1. Aşağıdakilerden hangisi ciddi sonuçlara neden olabilecek tehlikeli maddedir?
a) BM 0131
b) BM 1104
c) BM 1040
d) BM 1382
e) BM 2732
Cevap: c
Referans: 1.10.3.1.2 tablosundan sınıfına bakılır,tabloda olan sınıflar ciddi sonuçlara neden
olan tehlikeli maddelerdir.
2. LD 50 oral (ağız yoluyla) zehirlilik oranı 25 mg/kg ve 3 dakikalık bir temas sonunda 50 dakikalık
bir gözlem süresinde sağlam deri dokusunun tüm kalınlığını yok eden bir sıvı üretiliyor.
Üretilen ürünün sınıfı ve ambalajlama grubu nedir?
a) 6.1; II b) 6.1; I c) 8; II d) 8; I e) 3; I
Cevap: d
Referans: 2.2.61.1.7 tablosundan soruda istenilen değerlere göre AG bulunur( 6.1,II)
2.2.8.1.6 tablosundan soruda istenilen değerlere göre AG bulunur(8,I)
6.1,II ve 8,I 2.1.3.10 Tehlike öncelik tablosundan karşılaştırılır.
3. Çıkarılabilir başlıklı çelik bir bidonun (3A2) azami net kütlesi ne kadar olabilir?
a)50 kg
b)60 lt
c)400 kg
d)120 kg
e)60 kg
cevap:d
Referans: 6.1.2.7 tablosundan kod seçilir.
6.1.4.4 referansından 6.1.4.4.6 refensına bakılır.
4. 15 o
C doldurma sıcaklığında OHK ile taşınması planlanan ve ilk kaynama noktası 110 o
C olan bir
madde için ambalaj kapasitesinin yüzdesi olarak doldurma derecesi ne olmalıdır?
a)94
2. b) 92
c)98
d) 96
e)90
Cevap: a
Referans: 4.1.1.4 tablosundan verilen sıcaklık değerine göre dolum derecesi seçilir.
5. UN 1965 (Hidrokarbon Gaz Karışımı, Sıvılaştırılmış, ,B.B.B.) Karışım A02 maddesi uygun bir
ambalaj içinde taşınacaktır. Ambalajın doldurma oranı nedir?
a)0.50
b)1.54
c) 0.48
d)1.37
e)0.42
cevap: c
Referans: Tablo A (8) ,P200 Tablosundan UN bulunarak dolum oranına bakılır.
6. Aşağıdakilerden hangisi Sınıf 7 kapsamında bir ambalaj olmaktadır?
I) İstisnai ambalaj
II) Tip IP-1
III) Tip-B(M)
IV) IPZ- Ambalaj
a) Yalnız I b) Yalnız II c) II ve III d) I,II,III e) Hepsi
Cevap: d
Referans: 4.1.9.1.1 amlalaj tiplerine bakılır.
7. L4BH kodlu tank ile taşınan 6.1 sınıfı AG I olan maddenin taşınmasında kullanılan tankerin
doldurma derecesinde kullanılması gereken formülün payında hangi rakam bulunmalıdır?
a) 100
b) 98
c) 97
d) 95
e) 90
Cevap: d
Referans: 4.3.2.2.1 (d) paydaki sayı dolum derecesini verir.
8. BM 3153 olan maddenin taşınmasında kullanılan tankın litre başına izin verilen azami içerik
kütlesi (kg) ne kadardır?
3. a) 1.14
b) 1.1
c) 1.04
d) 1.5
e) 1.6
Cevap: a
Referans: Tablo A (12) PxBN(M) bulunur.
Tablo 4.3.3.2.5 den UN bulunur. Litre başına izin verilen azami içerik kütlesine
bakılır.
9. Isı yalıtımsız bir tankta BM 1965 karışım A01 taşınıyor. Bu tank aşağıdaki tanklardan hangisinin
taşıdığı bir maddeyi taşıyabilecek özelliktedir?
a) P12BN
b) P10BH
c) P16BN
d) C5DN
e) P8BH
Cevap: a
Referans: Tablo A (12) PxBN(M) bulunur.
Tablo 4.3.3.2.5 den UN bulunur. Isı yalıtımsız bar stünundan değer bulunur.
P14BN(M), test basınç değeri(14 bar) ile birlikte 4.3.3.1.2 tank hiyerarşisi
karşılaştırıması yapılır.
10. Sınıf 1 için, 1.5 D maddelerinin 1.2 B maddeleri ile birlikte taşındığı durumlarda araca hangi
uyumluluk grubuna ilişkin levha takılmalıdır?
a) 1.5
b) 1.2
c) 1.3
d) 1.4
e) 1.1
Cevap:e
Referans: 5.3.1.1.2
11. Sınıf 6.2 için hazırlanan taşıma belgesinde aşağıdakilerden hangileri bulunmalıdır?
I) BM numarası
II) Sorumlu kişinin adı
III)Acil durum sıcaklığı
IV)Sorumlu kişinin telefon numarası
V) Tünel kısıtlama kodu
a) I,V b) II,IV c) I,III,IV d) I,II,IV,V e) I,II,III,IV,V
Cevap: d
4. Referans: 5.4.1.1, 5.4.1.2.4
12. Aşağıdaki taşıma şekillerinden hangilerinde konteyner ambalaj sertifikası taşıma belgesiyle
birlikte bulundurulmalıdır?
I) Önce deniz yolu sonra kara yolu taşımacılığı
II) Önce kara yolu sonra deniz yolu taşımacılığı
III)Sadece deniz yolu taşımacılığı
IV)Sadece kara yolu taşımacılığı
V) Önce kara yolu sonra deniz yolu ile taşınan tank-konteyner
a) Yalnız I b) Yalnız II c) II ve V d) II,III,IV e) Hepsi
Cevap : b
Referans : 5.4.2
13. Yazılı talimatlar ile ilgili aşağıdakilerden hangisi yanlıştır?
I)Sürücülere gönderen tarafından verilir
II)Araç ekibinin anlayacağı dillerde olmalıdır
III)Araç ekibinin kabininde taşınacak ve derhal erişilebilir olacaktır
IV)Araçta taşınan tüm mallar için ortak bir yazılı talimat vardır
V)Taşınan tehlikeli maddenin BM numarasına göre ayrı yazılı talimatlar hazırlanmalıdır
a) Yalnız I b) Yalnız IV c) II,III d) I, V e) IV,V
Cevap: d
Referans: 5.4.3
14. BM 3208 taşıyan araçta bulunması gereken ilave koruyucu teçhizatlar nelerdir?
I) Kürek
II) Acil durum maskesi
III)Göz koruyucu donanım
IV)Toplama kabı
V) İki adet kendi başına durabilen ikaz işareti
a) I,II,III,IV,V b) II,V c) II,III,V d) I,IV e) Yalnız III
Cevap: d
Referans: Tablo A sınıf belirlenir.
5.4.3 karşılaştırılır.
15. 3B1 kodlu ambalaj için aşağıdakilerden hangileri doğrudur?
I) Çelik malzemeden yapılmıştır
II) Azami net kütlesi 60kg dır
III)Deliklerin çapı 6 cm olabilir
IV)Tüm dikiş yerleri kaynaklı olmalıdır
V) Sökülemez başlığı vardır
a) Yalnız I b) Yalnız II c) I,II,III d) IV,V e) III,IV,V
5. Cevap: e
Referans: 6.1.2.7 tablodan kod seçelir
6.1.1.4 karşılaştırılır.
16. UN 2031 AG II olan Nitrik asit, sert plastik ( 31H1) bir OHK de taşınacaktır. Sert plastik OHK ler
Ocak 2014 tarihinde üretilmiştir bu OHK ler hangi tarihe kadar kullanılabilir?
a) Ocak 2019
b) Temmuz 2016
c) Ocak 2016
d) Temmuz 2019
e) Ocak 2020
Cevap : c
Referans : Tablo A UN bulunur,özel hümler P001 PP81
17. Toplam ağırlığı 7.5 ton olan bir taşıma birimi 950 lt UN 1202 taşımaktadır. ADR yönetmeliğine
göre araçta kaç adet ve kaç kg yangın söndürücü bulunmalıdır?
a)2 adet toplam 4 kg
b) 2 adet toplam 8 kg
c) 4 adet toplam 16 kg
d) 1 adet 2 kg
e)4 adet toplam 12 kg
Cevap: d
Referans: UN,Tablo A(15) Taşıma kategorisi ,1.1.3.6 Muafiyet
18. UN 1203 numaralı malzemeden toplam 300lt taşıyan bir sürücü hangi gereklilikleri yerine
getirmelidir?
I) Taşımacılık belgesine sahip olmalıdır
II) 2 kg yangın söndürücü bulundurmalıdır
III) Yazılı talimat bulundurmalıdır
IV)Tünel kısıtlamalarına uymalıdır
V) Sürücü dışındakilere yönelik eğitim alınmalıdır
a) I,II b) I,II,IV c) IV,V d) III,IV,V e) I,II,V
Cevap: e
Referans: UN,Tablo A (15) Taşıma kategorisi,1,1,3,6 Muafiyet
19. Sınıf 1 e ait maddeleri konvoy halinde taşıyan araçlar arasında en az kaç metrelik mesafe
olmalıdır?
a) 100m
b) 150m
c) 30m
d) 50m
e) 200m
6. Cevap : d
Referans: S hükümleri S1- 5.madde
20. Sınırlı miktarda taşınan UN 2837 maddesinin toplam ağırlığı 10 tondur. Bu araç hangi
tünellerden geçebilir?
a) A,B,C,D,E
b) A,B,C,D
c) A,B,C
d) D,E
e) E
Cevap : b
Referans: UN,Tablo A (15) tünel kodu, Tablo 8.6.4
21. Taşıma ünitesi başına toplam net kütlesi 3000 kg olan UN 0487 isimli ürünü taşıyan aracın
hangi tünellerden geçişi yasaktır?
a) C,D,E
b) D,E
c) A,B,C,D
d) A,B,C
e) A,B,C,D,E
Cevap: b
Referans: UN,Tablo A(15) Tünel kodu,Tablo 8.6.4
22. 4C2/Y136/S/14
TR/TSE105
Verilen ambalaj işaret örneği ile ilgili aşağıdakilerden hangileri doğrudur?
I) Kompozit ambalaj
II) Azami net kütlesi 400 kg
III)Toz geçirmez duvarlı
IV)Ambalaj grubu I,II,III içindir
V) Katı malzemelerin taşınmasına yönelik tasarlanmıştır
a) I,IV b) I,II,III c) III,V d) II,III,V e) Hepsi
Cevap : d
Referans: Tablo 6.1.2.7 Kod seçilir.
6.1.4.9 bilgiler karşılaştırılır.
23. Sınıf 6.1 zehirli maddeler için hangileri doğrudur?
I) Pestisitlerdir
II) Ambalajlama grubu I,II ve III olarak sınıflandırılır
III)Katı ve sıvı olabilirler
IV)Aşındırıcı maddelerdir
7. V) Deri yoluyla LD50 zehirliliği 45mg/kg ise ambalajlama grubu II olarak kabul edilir
a) Yalnız I b) I,II c) II,III d) I,II,III,IV e) I,II,III,IV,V
Cevap :d
Referans: 2.2.61.2,Tablo 2.2.61.1.7
24. Sınıf 1 patlayıcı maddeler için hangileri yanlıştır?
I) Alev, sürtünme ve darbeye duyarlıdır
II) Uyumluluk grubu C,D ve E de bulunan nesneler birlikte ambalajlandığında, ambalajlar
uyumluluk grucu C içinde sınıflandırılır
III) Ambalajlama grupları yoktur
IV) Uyumluluk grubu K olan nesneler taşıma için kabul edilmez
V) Sınıflandırma kodu 1.4S in taşınması halinde levha takılmasına gerek yoktur
a) Yalnız I b) Yalnız II c) II,III d) II,V e) I,II,V
Cevap : b
Referans: I)2.2.1.1.1 ,II)2.2.1.1.6,V)5.3.1.1.2
25. Aşağıdakilerden hangilerinin taşınması ADR ye göre yasaklanmıştır?
I) Kullanılmış sülfürik asidin kimyasal olarak kararsız karışımları
II) BM No. 1259 ve 1994 den başka 23 C altında parlama noktasına sahip metal karboniller
III) A tipindeki kendiliğinden tepkimeye giren maddeler
IV)Soğutulmuş sıvılaştırılmış, 3A, 3O veya 3F sınıf koduna atanan gazlar
V) Uyumluluk grubu S olan nesneler
a) I,II b) I,II,III c) I,II,III,IV d) II,III,IV e) Hepsi
Cevap : b
Referans: Her sınıfın sonunda taşıma için kabul edilmeyecek maddeler vardır.
26. Aşağıdaki durumlardan hangilerinde olayın bir raporla anlaşmaya taraf ülkenin ilgili yetkili
kurumuna bildirilmesi gerekir?
I) En az bir gün hastanede kalınmasını gerektiren yaralanmalar
II) BM 2052 olan tehlikeli maddeden 1500l sızması
III) BM 1385 olan tehlikeli maddeden 300 kg sızması
IV) BM 3291 olan tehilikeli maddeden 250 l sızması
V) En az ardışık 2 gün çalışamama ile sonuçlanan yaralanmalar
a) I,II b) I,V c) II,V d) I,II,IV e) I,II,III,IV,V
Cevap: d
Referans : UN,Tablo A(15) Taşıma ketegorisi,1.8.5.3
27. Aşağıdakilerden hangisinde akü ana şalteri araç kabini içinde olmalıdır?
I) Parlama noktası 55C olan sıvının 1m3 sabit tankerde taşındığı durumlarda
II) 3m3 lük tüplü gaz tankerinde yanıcı gaz taşındığında
III)3m3 tank konteynerlerinde BM 2934 taşındığında
8. IV)Taşıma birimi başına net kütlesi 7 ton olan Dinitrosobenzen taşındığın durumlarda
V) Taşıma birimi başına 1000 kg BM 0413 taşındığında
a) Yalnız II b) yalnız I c)I,II,III,IV,V d) I,II,III e) II,IV
Cevap : e
Referans: UN,Tablo A (14) Tank taşıması için araç tipi, 9.2.2.3.2(EXIII ve FL),
I,II,III için 9.1.1.2
IV,V için Tablo 7.5.5.2.1
28. Araçlar için olany sertifikasının üzerinde aşağıdakilerden hangisi bulunmaz?
a) Son geçerlilik tarihi
b) Retarder
c) Araç üreticisi
d) ABS fren sistemi
e) ADR 9.1.1.2 kapsamındaki araç kodları
Cevap : d
Referans: Tablo 9.1.3.5
29. Aşağıdakilerden hangisinde belirtilen araç tehlikeli madde taşıdığı durumlarda sürücü
kabininin arkasındaki kablo sistemi izole olmalıdır?
a) Kapasitesi 1m3 olan BM1075 taşıyan tanker
b) BM1073 taşıyan 1m3 tanker
c) Hidrojen peroksit taşıyan 2m3 tanker
d) BM0333 havaifişek taşıyan ve taşıma ünitesi başına net patlayıcı kütlesi 7000kg olduğu
durumda
e) BM 2015 taşıyan 3 m3 sabit tanker
Cevap : d
Referans: UN bulunur,Tablo A (14) Tank taşıması için araç tipi ,9.2.2.6.1 ( EXIII ve FL) olan
doğru cevaptır.
30. Aşağıdaki durumlardan hangisinde gövde topraklanacak ve bu topraklama bağlantılarından en
az biri sembolü ile işaretlenmelidir?
I) Parlama noktası en fazla 60C olan sıvıların sabit tankerde taşınması
II) Parlama noktası en fazla 60 olan sıvıların tank konteynerde taşınması
III)BM 1361 karbon AG II nin sökülebilir tankta taşınması
IV)BM1361 karbon siyah tabaka AGIII ün sabit tankta taşınması
a) Yalnız I b) Yalnız II c) I,III d) II,IV e) I,II,III,IV
9. Cevap : c
Referans : 6.8.2.1.27
31.
13M1/Z/06 10 OHK için verilen işaret örneği ile ilgili olarak hangileri yanlıştır?
NL/Mulder 005
0/1200
I)Ambalaj grubu II ve III içindir
II)Su geçirmez yapıdadır
III)Metal malzemeden yapılmıştır
IV)İstifleme testi yükü 1200 dür
V)2006 yılında üretilmiştir
a) I,II b) I,II,III c)I,II III,V d) II,IV,V e) Hepsi
Cevap: e
Referans :I) 6.5.2.1.1 (c,iii)
II) 6.5.5.2.1
III) 6.5.5.2.1
IV)6.5.2.1.1 (g)
V) 6.5.2.1.1 (d)
32. 7B Kategori II-SARI tehlike etiketiyle işaretlenmiş ambalajın dış yüzeyindeki azami radyasyon
değeri ne kadar olabilir?
a) 0.5 µSv/sa
b) 2 µSv/sa
c) 0.005 µSv/sa
d) 10 mSv/sa
e) 0.5 mSv/sa
Cevap : e
Referans: 5.1.5.3.4
33. Büyük ambalajların hacimleri ne kadardır?
a) 5m³ ten fazla olmalıdır
b) 2m³ ten fazla olmamalıdır
c) 3m³ ten fazla olmalıdır
d) 5m³ ten fazla olmamalıdır
e) 3m³ ten fazla olmamalıdır
Cevap : e
Rferans : 1.2.1 Tanımlar Büyük ambalaj
34. BM 2360 numaralı malzeme 250l paket içinde taşınacaktır aracın üzerinde hangi işaretler
olmalıdır?
10. I) BM numarası
II) Sınıf 3 tehlike etiketi
III)Sınıf 6 tehlike etiketi
IV)Yön okları
V) Kısım 5.3.3 yüksek sıcaklık işareti
a) Yalnız I b) Yalnız II c) I,II,III d) I,II,III,IV,V e) Hiçbiri
Cevap : e
Referans: UN,Tablo A (15) Taşıma kategorisi, 1.1.3.6 muafiyet
35. UN 1510 Tetranitrometan maddesi için aşağıdakilerden hangileri doğrudur?
I) Portatif tank ile taşınabilir
II) Tankla dökme olarak taşınabilir
III)FL tipi taşıtla taşınabilir
IV) L21DH tank kodlu araçla taşınabilir
V) Zehirli, yükseltgen, sıvı maddedir
a) II,III b) II,III,V c) I,IV,V d) IV,V e) III,IV,V
Cevap : e
Referans: I) Tablo A (10)
II) Tablo A (17)
III) Tablo A (14),7.4.2
IV)Tablo A (12),4.3.4.1.2
V)Tablo A (3b)
36. ASETON taşıyan bir tanker için gerekli levha ve plakalar nelerdir?
I) Dört tarafına dolu turuncu plaka
II) Öne ve arkaya sınıf 3 tehlike etiketi
III)Öne ve arkaya dolu turuncu plaka
IV)İki yana sınıf 3 tehlike etiketi
V) Dört tarafına sınıf 3 tehlike etiketi
a) Yalnız I b) Yalnız II c) II,V d) III,IV e) II,IV
Cevap: d
Referans: Tablo B UN bulunur( 1090), Tablo A (5)
37. BM 1728 numaralı malın taşınması sırasında portatif tanker ne şekilde işaretlenmelidir?
a) Her iki yanda boş turuncu plaka ile
b) Dört tarafından dolu turuncu plaka ile
c) Her iki yan ve arkada uyarı etiketleri ile
d) Dört tarafından uyarı etiketleri ile
e) Her iki yanda dolu turuncu plaka ile
Cevap: d
Referans : 5.3.1.2
11. 38. BM 2212 numaralı maddeyi taşıdığı bilinen ambalajların, gıda maddesi diğer tüketim
maddeleri veya hayvan yemleri içerdiği bilinen maddelerin yakınına yüklendiği durumlarda
aralarında en az ne kadar uzaklık olmalıdır?
a) 1m
b) 0.8m
c) 2m
d) 0.5m
e) 0.2m
Cevap : b
Referans: Tablo A (18),özel hüküm CV28
39. Parlama noktası 23 °C altında olan ve soluma durumunda yüksek zehirli olan sıvılar ile parlama
noktası 23°C veya üzerinde olan zehirli maddeler hangi sınıf içerisindedir?
a) Sınıf 3
b) Sınıf 1
c) Sınıf 6.1
d) Sınıf 4.2
e) Sınıf 5.1
Cevap: c
Referans: 2.2.3.1.1 NOT 3
40. Aşağısakilerden hangisi taşıyıcının görevlerinden birisidir?
a) Konteynerler bir kere tamamıyla boşaltığında, temizlendiğinde ve dezenfekte olduğunda,
bölüm 5.3 uyarınca, artık üzerinde tehlike işaretlerini taşımadığından emin olmak
b) Tankın dışında tehlikeli dolum maddelerinin artıklarının yapışmadığından emin olmalıdır
c) Taşıma sırasında bulundurulan belgeleri ibraz etmek
d) Sevkiyat araçlarının ve gönderme kısıtlamalarının zorunluluklarına uymak
e) Araçların olması gerekenden daha fazla yüklenmediğini doğrulamak
Cevap : e
Referans: 1.4.2.2.1 (e)