2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. ÇALIŞMA SORULARI
1-UN 3247 maddesinin bir tank konteyner içerisinde taşınması durumunda aşağıdakilerden
hangisi doğrudur ?
I.Bu maddeyi taşıyan tank-konteynerin her iki ucunda ve her iki yanında Sınıf 5.1 tehlike
levhasının bulunması gerekir.
II.Bu maddeyi taşıyan tank-konteynerin her iki yanında, üzerinde 50 tehlike tanımlama
numarasını taşıyan turuncu levhaların bulunması gerekir.
III.Bu maddeyi taşıyan tank-konteyneri çeken araç FL tipi olabilir.
IV.Bu maddeyi taşıyan tank-konteyneri çeken araç sadece E tünelinden geçemez.
a-) II ve III b-) I,III,IV c-) II,III,IV d-) I,II,III,IV e-) III,IV
cevap: b
referans: Tablo A
I) 5.3.1.2
II) 5.3.2.1.1 sadece ön ve arkaya
III) Tablo A sütun 14, 7.4.2
IV) Tablo A sütun 15, 8.6.4
2-UN 2814’e atanmış bulaşıcı madde içeren hayvan malzemeleri yığın konteynerler
içerisinde taşınmak istendiğinde aşağıdaki koşullardan hangisini sağlamalıdır?
I.Kapalı veya örtülü yığın konteynerler, dezenfekte edilmeden yeniden kullanıma alınabilir.
II.Kapalı ve örtülü yığın konteynerler ile açıklıkları, sızdırmaz olarak tasarlanmış olacak veya
uygun bir astarın yerleştirilmesi yoluyla sızdırmazlığı sağlanacaktır.
III.Maddelerin örtüyle temas etmesini önlemek amacıyla, azami kapasitelerine kadar
doldurulmamaları kaydıyla BK1 tipi örtülü yığın konteynerler kullanılabilir.
IV.BK2 tipi yığın konteynerler bu taşımada kullanılamaz.
a-) II, III,IV b-) I,II,III c-) II,III d-) I,IV e-) I,III,IV
cevap: c
referans: Tablo A
I) CV13
II) 7.3.2.6.1.b
III) 7.3.2.6.1.a
IV) Tablo A sütun 10, 7.3.2.1 BK2
2. 3- Aşağıdaki araçlardan hangisinde benzin içeren yakıt tankları, doldurma deliğinde deliğin
hermetik olarak kapatılmasını sağlayan etkin bir alev tuzağı ya da bir kapakla donatılmak
zorunda değildir?
a-) EXII b-) EXIII c-) FL d-) AT e-) OX
cevap: d
referans: 9.2.1.1 tablosu, 9.2.4.3
4-ADR hükümlerine dahil olmayan maddeler hangi seçenekte bir arada verilmiştir?
I.PCB veya PCT içeriği 50 mg/kg'dan fazla olmayan karışımlar
II.Tank basıncı 20°C'de 200 kPa'yı aşmayan ve sıvılaştırılmış veya soğutulmuş sıvılaştırılmış
grup A ve O gazları
III.Kan nakli veya doku naklinde kullanılmak üzere alınmış kan veya kan bileşenleri
IV.300 litre kaplarda taşınan UN 3065 P.G. III
a-) III, IV
b-) II, III
c-) I, III, IV
d-) I, III
e-) II, IV
cevap: d
referans: I) 2.2.9.1.5 NOT
II) 1.1.3.2.c
III) 2.2.62.1.5.5
IV) özel hüküm 145
5-Aşağıdaki seçeneklerden hangileri doğrudur?
I.UN 2817 istisnai miktarlarda taşınırken ambalajın işareti üzerinde sınıf 8 ve 6.1 ibareleri
bulunmalıdır
II.UN 2850 taşıması yapılmadan önce bir adet güvenlik planı hazırlanmalıdır
III.Ambajlama grubu II olan bir sıvının taşınması için kullanılan OHK ların kapasitesi en fazla 4
m3 olabilir
IV.Tehlikeli mal sızıntısında miktara bakılmaksızın tahmin edilen zararın 50000 avroyu aştığı
durumlar çevresel zarar olarak nitelendirilir
3. a-) II,III
b-) I,III, IV
c-) III,IV
d-) IV
e-) I,II,IV
cevap:d
referans: I) 3.5.4
II) Tablo A sütun 4, 1.10.3.1.2
III) OHK tanım
V)1.8.5.3
6-Aşağıdaki ürün kayıplarından hangisinin rapor edilmesine gerek yoktur?
a-) UN 2901 60 lt
b-) UN 3291 20 kg
c-) UN 3083 20 lt
d-) UN 3312 400 lt
e-) UN 2516 400 kg
cevap: c
referans: tablo A sütun 15 taşıma kat. 1, 1.8.5.3 ürün kaybı
7-Bir katı maddenin metal tozları test edildiğinde tepkime tüm numune boyunca 6 dakikada
yayılmaktadır. Ayrıca bu organik katı maddenin ağız yoluyla zehirlilik LD 50 mg/kg oranı
55'dir. Bu maddenin tehlike tanımlama numarası kaçtır?
a-) 668
b-) 64
c-) 46
d-) 48
e-) 446
cevap: c
referans: 2.2.41.1.8.b, 2.2.61.1.7, 2.1.3.10, 2.2.41.3, UN 2926, tablo A sütun 20
4. 8-Taşıma indeksi 0,5, dış yüzey üzerindeki herhangi bir noktadaki azami radyasyon seviyesi
0,006 mSv/sa olan bir ambalajın etiketinde hangi bilgiler yer almalıdır?
I.DÖE-I maddelerinin radyonüklidlerin adları
II.Taşıma indeksi
III.Bekerel cinsinden ifade edilen radyoaktif içeriklerin azami etkinliği
a-) I, II, III
b-) I
c-) II, III
d-) III
e-) II
cevap: c
referans: 5.1.5.3.4, II SARI, 5.2.2.1.11.2, 5.2.2.2.2
9-UN 2303 ambalajlar halinde taşınmakta olup araçta toplam 500 litre bulunmaktadır. Bu
araç için aşağıdakilerden hangisi yanlıştır?
I.Taşıma evrakı hazırlanmasına gerek yoktur
II.Aracın ön ve arka kısımlarında turuncu plaka bulunmasına gerek vardır
III.Ambalajlar üzerinde UN numaraları bulunmasına gerek yoktur
IV.Araçta yazılı talimat bulunmasına gerek yoktur
a-) I,II,III
b-) I,II
c-) II,III,IV
d-) I,IV
e-) IV
cevap: a
referans: Tablo A taşıma kat. 3, 1.1.3.6.3, 1.1.3.6.2
500×1=500 < 1000
5. 10-Aşağıdakilerden hangisinde Sınıf 1 maddeleri en tehlikeli bölümden tehlikesize göre doğru
sıralanmıştır?
a-) 1.1, 1.5, 1.2, 1.3, 1.6, 1.4
b-) 1.5, 1.1, 1.2, 1.3, 1.6, 1.4
c-) 1.2, 1.1, 1.5, 1.3, 1.6, 1.4
d-) 1.1, 1.5, 1.4, 1.2, 1.3, 1.6
e-) 1.1, 1.2, 1.3, 1.5, 1.6, 1.4
cevap:a
referans:5.3.1.1.2
11-Hangi bölümde sınıflandırma ile ilgili olan “ tehlike önceliği tablosu” yer almaktadır?
a-) 2.5.4.3
b-) 5.2.1.2
c-) 1.1.3.5
d-) 2.1.3.10
e-) 2.1.3.6
cevap:d
referans:2.1.3.10
12-UN 2015 dökme halde tanker ile taşınmaktadır. Tank ile sürücü kabini ya da koruyucu
levha arasında en az kaç cm'lik boşluk olacaktır?
a-) 10 b-) 15 c-) 20 d-) 25 e-) 30
cevap: b
referans: Tablo A sütun 14, 9.2.4.2
13-UN 2400 araçta ambalajlar halinde taşınmaktadır. Aşağıdaki kişisel ve genel koruyucu
teçhizatlardan hangileri araçta bulunması zorunludur?
I.Göz Durulama Sıvısı
II.Acil Durum Maskesi
III.Kürek
6. IV.Bir çift koruyucu eldiven
a-) I,IV
b-) I,III,IV
c-) I,II
d-) I,II,III
e-) II,IV
cevap: b
referans: tablo A sütun 3a, 8.1.5.2, 8.1.5.3
14- İlave tehlike oluşturmayan ve Sınıf 5.1 maddeleri içeren nesneler, aşağıdaki kodlarla
belirtilmiştir:
I.OW
II.T
III.OTC
IV.O3
V.A
a-) I, III ve IV b-) II, IV ve V c-) IV d-) I ve IV e-) III ve IV
cevap: c
referans: 2.2.51.1.2
15- Aşağıdaki sınıflardan hangisinde ikincil risk olarak zehirlilik tehlikesi bulunabilir?
I.6.1
II.5.1
III.6.2
IV.8
a-) II, IV b-) I, III c-) I, II, III d-) Hepsi e-) II, III
cevap: a
referans: 2.2.51.1.2, 2.2.8.1.2
7. 16-UN 3157 maddesi taşındığında aşağıdakilerden hangisi doğrudur?
I.Bu madde çok elemanlı gaz konteynerleriyle taşınabilir.
II.Bu madde silindirler ile taşındığında, silindirler araca veya konteynere yatay olarak
yatırılacak veya dik olarak yerleştirileceklerdir; bununla birlikte, ön çapraz duvara
yerleştirilenler söz konusu eksene dik olacaklardır.
III.Bu madde tercihen havalandırmalı araçlar ile taşınmalıdır.
IV.Bu madde tank ile taşındığında FL tipi araç kullanılabilir.
a-) Sadece II
b-) II,III,IV
c-) I,III,IV
d-) II,III,IV
e-) I,II,III,IV
cevap: e
referans: Tablo A sütun 12, CV 10, CV 36, sütun 14
17- UN 1202 640K özel hükmüne tabi ürün aşağıdaki tanklardan hangisi ile taşınamaz?
a-) L4BH
b-) LGBF
c-) L10BH
d-) LGAV
e-) L10CH
cevap: d
referans: Tablo A sütun 12, 4.3.4
18- UN 1072 sıkıştırılmış gazı silindir demetleriyle taşınmak isteniyor. Buna göre
aşağıdakilerden hangisi doğrudur?
I.Alüminyum alaşımlı silindir demetleri pirinç veya paslanmaz çelik valflar ile donatılmış
olmalıdır.
II.Bu madde çok elemanlı gaz konteynerleri ile taşınamaz.
III.Bu madde PXDH tank kodu ile taşınabilir.
8. IV.Silindir demetleri açık veya havalandırmalı araçlara yüklenirse daha sağlıklı bir taşıma
yapılmış olur.
a-) Sadece I
b-) I ve IV
c-) II ve III
d-) II, III, IV
e-) III, IV
cevap: e
referans:Tablo A sütun 12, 4.3.3.1.1, CV 36
19- Aşağıdakilerden hangisi doğrudur?
I.Sınıf 4.1 reaktif maddelerin taşımasında kullanılan Portatif tank tasarımı en az 4 bar test
basıncına uygun olur.
II.UN 1003 ÇEGK ile taşınamaz
III.UN 2531 yalıtılmış bir portatif tank ile taşınır.
IV.Sabit tankların tank kayıtları 12 ay boyunca tank operatörü tarafından saklanır.
a-) I, II, IV
b-) I,II,III
c-) I, II, III, IV
d-) I, IV
e-) I,III,IV
cevap: b
referans: I) 4.2.1.13.4
II) tablo A sütun 12 ‘M’ harfi yok
III) Tablo A, TP 30
V)4.3.2.1.7
20- Aşağıdaki tehlikeli maddelerden hangileri BM Sertifikalı Çok Elemanlı Gaz
Konteynerlerinde de taşınabilmektedir?
I.BM 2517
9. II.BM 2419
III.BM 1805
IV.BM 3243
a-) I, II
b-) I,III,IV
c-) I,IV
d-) II,III,IV
e-) II,IV
cevap: a
referans: tablo A sütun 12 ‘M’ harfi
21- Bir araçta ambalajlar halinde toplamda 10 kg UN 3048 taşınmaktadır. Araçta başka bir
tehlikeli madde bulunmamaktadır. Aşağıdakilerden hangilerinin taşınma esnasında
uygulanmasına gerek yoktur?
I.Yazılı talimat
II.2 kg'lık yangın tüpü
III.Aracın ön ve arkasında plaka takılmasına
IV.Araç mürettebatının genel farkındalık eğitimi alması
V.Taşıma evrakı bulundurması
a-) I,III
b-) II,IV
c-) I,II
d-) I,II,III,IV
e-) I,II,III
cevap: a
referans: Tablo A sütun 15, 1.1.3.6.3, 1.1.3.6.2
22- Aşağıdakilerden hangisinde doğru şıklar bir arada verilmiştir?
I.UN 1033 ısı yalıtımlı bir tankla taşınırken tankın asgari test basıncı 16 mPa olur
II.ADR onaylı bir çelik kutunun azami net kütlesi 400 kgdır
10. III.Metal OHK'lar 5 yılı aşmayacak aralıklarla sızdırmazlık testinden geçecektir
IV.UN 2656 taşınmasında kullanılan plastik bidon 1,2 metre yükseklikten düşürme testine
tabi tutulmalıdır.
a-) I, III
b-) II, IV
c-) I, IV
d-) II
e-) I, II, III
cevap: d
referans: I) 4.3.3.2.5 tablo
II) 6.1.2.7 (Kod 4A), 6.1.4.14.4
III) 6.5.4.4.1.b
IV) 6.1.2.7, kod 3H1 3H2, Tablo A sütun 4, 6.1.5.3.5
23- Organik peroksitler
I.OP paketleme metodlarına göre ambalajlanmaktadır
II.OHK'lere paketlenebilir
III.Tanklarda taşınabilir
IV.Tanklarda sıvı halde taşınabilir
V.Tanklarda katı halde taşınabilir
a-) I, II, III
b-) II, III
c-) I, II, III, V
d-) II, III, IV, V
e-) Hepsi
cevap: e
referans: tablo A, P520, IBC520, sütun 12
24- UN 1328 maddesi ile ilgili aşağıdakilerden hangileri yanlıştır?
I.Bu madde SGAN tank kodlu bir ADR Tankı ile taşınabilir.
11. II.Bu maddeyi taşıyan bir tank için kullanılacak araç FL tipi olabilir.
III.Bu madde ambalajlar içerisinde taşında bir taşıma ünitesi başına yüklenen miktar 333 kg’ı
geçerse ADR’nin tüm hükümlerine tabi olacaktır.
IV.Bu maddeyi taşıyan bir araç hiçbir tünelden geçemez.
a-) I, II
b-) II, III
c-) III, IV
d-) II, III, IV
e-) III
cevap:c
referans: I) tablo A sütun 12, 4.3.4.1.2
II) Tablo A sütun 14, 7.4.2
III) sütun 15 taşıma kat. 3, 1.1.3.6.3
IV)sütun 15 tünel kodu E, 8.6.4
25- Portatif tank üzerinde muayene için bulunan metal levha üzerinde hangi bilgilerin
olmasına gerek vardır?
I.Üretim yılı
II.Üretici seri no
III.Üretim ülkesi
IV.Test basıncı
V.30°C'de tankın su kapasitesi
a-) I, II, III
b-) I, II, III, IV
c-) II, III, IV
d-) I, II, IV
e-) Hepsi
cevap: b
referans: 6.7.2.20.1
12. 26- FL tipi araçların tasarımında hangi teknik özellik zorunluluğu yoktur?
a-) Araç kabini
b-) Egzoz sistemi
c-) Yakıt tankları
d-) Akü
e-) Kablo tesisatı
cevap: a
referans: 9.2.1.1 tablo
27- UN 1026 ısı yalıtımlı bir tank ile taşınmak isteniyor. Tankın asgari test basıncı
aşağıdakilerden hangisi olamaz?
a-) 8
b-) 10
c-) 12
d-) 14
e-) 16
cevap: a
referans: tablo A sütun 12, 4.3.3.2.5 tablo
28- ADR yönetmeliğin hangi bölümünde eski Sabit tanklar (tankerler), sökülebilir tanklar ve
tüplü gaz tankerlerin kullanımı ile ilgili kurallar bulunmaktadır?
a-) 4.2
b-) 1.6.3
c-) 4.3
d-) 4.4
e-) 1.5
cevap: b
referans: 1.6.3
13. 29- ADR yönetmeliğine göre aşağıdaki sınıflardan hangisi 7A, 7B, 7C örneğine uygun etiketler
ile işaretlendirilmiş bir ambalaj ile birlikte aynı araçta taşınamaz?
a-) 5.1+1
b-) 2
c-) 3
d-) 4.1+1
e-) 6
cevap: d
referans: 7.5.2.1
30- Sınıf 3 maddelerin taşınması için üretilmiş olan tanker araçları hangi aralıklarla muayene
edilmek zorundalar?
a-) 5 Yılda bir periyodik muayene, 2,5 yılda bir ara muayene
b-) 2,5 Yılda bir periyodik muayene, 5 yılda bir ara muayene
c-) 3 Yılda bir periyodik muayene, 6 yılda bir ara muayene
d-) 6 Yılda bir periyodik muayene, 3 yılda bir ara muayene
e-) 6 Yılda bir periyodik muayene, 8 yılda bir ara muayene
cevap: d
referans: 6.8.2.4.2, 6.8.2.4.3
31- ADR Yönetmeliğinde birlikte yükleme yasakları neye bağlıdır?
a-) Araca göre
b-) Ambalaj üzerindeki tehlikeli madde etiketlerine göre
c-) ADR Bölüm 1.1.3.6’da yer alan miktarlara göre
d-) ADR yönetmeliğinde birlikte yükleme yasakları yoktur
e-) Brüt ağırlıklarına göre
cevap: b
referans: 7.5.2.1
14. 32-ADR yönetmeliğine göre taşıma birimleri azami ağırlığı kaç tonu geçtiğinde hız
sınırlandırma cihazı takılması gerekir?
a-) Toplam geçerli ağırlığı 3,5 tondan fazla olduğunda
b-) Toplam geçerli ağırlığı 2,5 tondan fazla olduğunda
c-) Toplam geçerli ağırlığı 12 tondan fazla olduğunda
d-) Toplam geçerli ağırlığı 7,5 tondan fazla olduğunda
e-) Toplam geçerli ağırlığı 38 tondan fazla olduğunda
cevap: a
referans: 9.2.1.1 tablo
33- Aşağıdakilerden hangisi 11H1 tipi OHK'nın üzerinde bulunması gereken ek işaretlerden
değildir?
a-) Son muayene tarihi
b-) Kg cinsinden dara kütle
c-) Bar cinsinden dolduruma/boşaltma basıncı
d-) İmalatçı seri no
e-) Son sızdırmazlık test tarihi
cevap: d
referans: 6.5.1.4.3 , 6.5.2.2.1
34- UN 1306, 640E için aşağıdakilerden hangisi doğrudur?
I.Sınırlı miktar için limit 5 L'dir.
II.Ambalajlama Grubu III
III.Dökme halde taşındığı durumlarda tehlike tanımlama numarası 33 olarak belirlenmiştir.
IV.Her tip IBC içerisinde örtülü araçlarda taşınabilir.
a-) I, II, IV
b-) III, IV, V
c-) I, II, III
d-) I, II
e-) Hepsi
15. cevap: d
referans: Tablo A
35- Birlikte yüklenmesine müsaade edilen farklı tehlikeli madde ambalajları şeffaf olmayan
bir folyo ile sarılmıştır. Söz konusu ambalajın neresinde tehlike etiketi olması gerekir?
a-) Folyo ve ambalajların üzerinde
b-) Sadece ambalajların üzerinde
c-) Sadece folyoda
d-) Sadece paletin üzerinde
e-) Sadece taşıma biriminde
cevap: a
referans: 5.1.2
36- 7E örneğine uygun etiketle işaretlendirilmiş bir ambalajın üzerinde hangi bilgi bulunması
gerekmektedir?
a-) Kritiklik güvenlik indeksi
b-) Taşıma indisi
c-) İç ambalajların sayısı
d-) Azami aktivitenin değeri
e-) Ortalama ısı değeri
cevap: a
referans: 5.2.2.1.11.3
37- Radyoaktif maddeler ambalajlanmış ve 7B, Kategori II-Sarı örneğine göre tehlike
etiketiyle işaretlenmiştir. Ambalajın dış yüzeyindeki azami radyasyon değeri ne kadar
olabilir?
a-) 10 mSv/h
b-) 10 μSv/h
c-) 5 μSv/h
d-) 1 mSv/h
e-) 0,5 mSv/h
16. cevap: e
referans: 5.1.5.3.4 tablo
38- Bir ambalajın üzerinde aşağıdaki ambalaj kodu bulunmaktadır. Kod içinde geçen 11
sayısının anlamı nedir?
a-) Üretim yılı
b-) Üreticinin kodu
c-) Üretim serisinin adedi
d-) Bir araçta veya konteynırda bu tarz ambalajlardan kaç tane yüklenebileceğini belirtir
e-) Düşme testi başarıyla tamamlanmıştır
cevap: a
referans: 6.1.3.1.e
39- Bir ambalajın üzerindeki ambalaj kodunda “Y” harfi bulunmaktadır. Söz konusu ambalaj
içinde hangi paketleme grubuna ait maddeler taşınabilir?
a-) Peketleme Grubu II, III
b-) Peketleme Grubu I, II
c-) Peketleme Grubu I
d-) Peketleme Grubu I, II, III
e-) Peketleme Grubu II
cevap: a
referans: 6.1.3.1.c.i
40- Plastikten üretilen bir OHK üzerinde aşağıdaki ambalaj kodu yazmaktadır.
UN/31H1/Y/0109/… Son sızdırmazlık testi olarak 07/2011 tarihi verilmiştir. Söz konusu
ambalaj UN1173 taşındığında hangi tarihe kadar kullanılabilir?
a-) Temmuz 2011
b-) Ocak 2016
c-) Ocak 2014
d-) Temmuz 2013
e-) Ocak 2013
17. cevap: c
referans: 4.1.1.15
41- Aşağıdakilerden hangisi Sınıf 7 kapsamında bir ambalaj olmaktadır?
a-) Sandık
b-) Atık Konteynırı
c-) Plastik Konteynır
d-) Tip-B(U)
e-) IPZ- Ambalaj
cevap: d
referans: 4.1.9.1.1
42- 31A Ambalaj koduna sahip OHK’lar hangi aralıklarla muayene edilmesi gerekir?
a-) 2 yılda bir sızdırmazlık testi ve 5 yılda bir genel muayene
b-) 2,5 yılda bir sızdırmazlık testi ve 5 yılda bir genel muayene
c-) 5 yılda bir sızdırmazlık testi ve 2 yılda bir genel muayene
d-) 2,5 yılda bir sızdırmazlık testi ve 2 yılda bir genel muayene
e-) 5 yılda bir sızdırmazlık testi ve 10 yılda bir genel muayene
cevap: b
referans: 6.5.4.4.1
43- İçinde UN 2036 KSENON taşınan ambalajlar hangi aralıklarla denetlenmeleri gerekir?
a-) 2,5 yıl
b-) 10 yıl
c-) 5 yıl
d-) 1 yıl
e-) 3 yıl
cevap: b
referans:Tablo A , P200 Tablo 2