2. High fees (7% Avg.) mean fewer funds make it home.
This is a burdensome tax on families & communities
alike.
High fees
Antiquated capabilities, poor service reputation,
and no money management options. This makes
cash a burden to manage and use.
Difficult & Outdated
Little access to basic financial infrastructure,
makes remittance inconvenient and cash based.
Underbanked communities
PROBLEM: Remittance&LegacyInfrastructure
4. OurSolution
Modern Digital
Infrastructure
ATM Shop Save &
Spend
Agent
Point
ATM Shop
EU
MENA
E-MI License
P2P
E-MI License
EMD License GCC Partnership
P2P Regional
Features
Save &
Spend
Exchange
Exchange
5. Bridges the infrastructure
divide and provides a financial
portal to billions.
Mobile-Centric
Financial services
Servicing communities in their
home region rather than costly
western markets positions Aruba to
blitz the remittance giants without
the growing acquisition costs.
Underbanked
communities
Aruba removes hassles of cash
management. Managing
money secure in app.
Modern Financial
Services
OurApproach~Isbetter
6. InitialProduct
A mobile bridge bank providing
remittance and financial services
in to underbanked communities.
Allowing unbanked &
underbanked to send, receive,
save, and spend safely & freely.
Banking The World
8. Competition
Service MENA and EU communities
I want to send domestically for no
fees
I want free virtual cards/tap to pay
I want multi currency account Details
I want currency exchange
I want to instantly send money cross
border for little to no fees
I want physical card
I want NGO wallet
6-10%
0-1.5%
0.5-2.3% 2-5%
Add
regional F
Region Specific Features
10. Capital Efficient Revenue Model
Year 1 Year 2 Year 3 Year 4 Year 5
Key Summary Data
Newly Aquiered Customers 40000 170000 240000 320000 5200000
Total Number of Customers 40000 210000 450000 770000 1,290,000
No. of Free Users 20000 160000 352000 608000 1,024,000
Aruba Plus Users 20% 20,000.00 50,000.00 98,000.00 162,000.00 266,000.00
Gross Revenue
Subscription Fees (20% of total users) $419,160.00 $2,814,360.00 $6,107,760.00 $9,700,560.00 $15,928,080.00
Free Tier Withdraw Fees $288,288.00 $1,423,968.00 $3,040,128.00 $5,311,488.00 $8,945,664.00
Free Tier International Transaction Fee $45,000.00 $340,000.00 $908,544.00 $2,155,680.00 $5,678,400.00
Debit Card Fees %65 of %2 $1,747,200.00 $10,920,000.00 $21,403,200.00 $35,380,800.00 $58,094,400.00
Total Revenue $2,560,128.00 $15,933,928.00 $32,386,992.00 $54,332,641.00 $92,589,744.00
Avarage Revenue Per User $64.00 $75.88 $71.97 $70.56 $71.77
User Costs
One Time Fees For New Customers $116,000.00 $493,000.00 $696,000.00 $928,000.00 $1,508,000.00
Recurring yearly operational fees $91,200.00 $478,800.00 $1,026,000.00 $1,755,600.00 $2,941,200.00
Total Direct Customer Operation Costs $207,200.00 $971,800.00 $1,722,000.00 $2,683,600.00 $4,449,200.00
Program Costs
Total Program Costs $302,000.00 $2,060,000.00 $4,364,000.00 $7,436,000.00 $12,428,000.00
Operational Costs
Total Operational Costs $1,950,000.00 $4,300,000.00 $6,040,000.00 $8,340,000.00 $11,760,000.00
Total Costs $2,459,200.00 $7,331,800.00 $12,126,000.00 $18,459,600.00 $28,637,200.00
Total Costs Per User $61.48 $34.91 $26.95 $23.97 $22.20
Net Profit $100,928.00 $8,602,128.00 $20,260,992.00 $35,873,041.00 $63,952,544.00
Total Profit Per User $2.52 $40.96 $45.02 $46.59 $49.58
Program Cost Operational Cost Aruba Plus Revenue Profit
11. Use of Funds
Aruba needs
€800k
to launch
€200K
Design &
Development
€250K
Mandatory license
requirements
€350K
Onboarding, go to
market, agents
12. Team
CEO - Safaa Adham
CTO – Baver Acu
COO- Kaan Cakar
Self taught quant trader and self starter. Safaa has built, deployed, and maintained bespoke trading
and investment software for US investment funds. Safaa grow up in an unbanked region. More than
knowing what solutions will swim, he knows what solutions will sink.
Technologist and leader with over 20+ years experience. Created world-class, patented, pioneering
fintech products. Built first class engineering and R&D organizations from scratch.
Kaan oversees all things legal. Navigating the mountains of regulations can be overwhelming for
most. But Kaan works tirelessly to ensure we follow all regulatory burdens and stay unbothered by
regulatory bodies. He works closely with legal advisors to make sure that Aruba sets sail without
any issues. Kaan has experience working in the most demanding environments at companies like
Google and Microsoft.
14. Short-Term Roadmap
Day 0
• Seed round closure
• Further development of the
product
• License application
• partnerships enable Aruba to
operate in legal standing prior to
attaining E-MI
Day 60
• Obtaining Mena partner
license
• API integration with our
vendors
Day 90
•Beta Rollout to our
waitlist and testing the
product
Day 120
•Product launch
•Expansion plan's
execution to neighboring
countries
I FY II FY III FY IV FY V FY
Target users 40K 210K 450K 770K 1,29M
15. *
Pilot Regions
European Union (For Remittance)
MENA (UAE, KSA, IQ,)
E-Money License enables Aruba to offer services in 27 European states.
*
HQ
Service partner & GCC partnerships enables speedy
expansion into Gulf region.
Partnership with local BaaS provider to provide all core services plus
remittance.
