2. INTRODUCTION | YOUR BRAND AND THE BEER STORE
With a well researched and defined target market, a wide range of media spaces, and programs both in and
out of store, The Beer Store is sure to give your brand the attention it deserves. So for hard-working creative
brand impression opportunities read on…
All demographic information regarding The Beer Store was independently collected and verified by the Print Measurement Bureau (PMB) in 2008.
3SP Media 2
3. MEDIA OVERVIEW | OUR ONTARIO
40%
North America’s
5th largest
of Canada’s population market
440 locations across Ontario
OVER
OVER 8M
transactions per month
90M
TRANSACTIONS
PER YEAR
3SP Media 3
4. MEDIA OVERVIEW | OUR MEN
70% of The Beer Store
shoppers are men ages 19+
AFFLUENT Above average
PROFESSIONAL household income
ACTIVE $88,088
ENJOY
Watch / participate in
sports outdoor activities
LIKE Enjoy
ENTERTAINING
FRIENDS at HOME entertainment
3SP Media 4
5. MEDIA OVERVIEW | THE BEER STORE SHOPPER
The Family Man Mrs. Family Man The Free Man
35-49 35-49 19-34
Married with children
under 12
Married with children Frequency of visits +
under 12 to TBS is the highest of
all age groups Single or living with
Owns her
partner with no kids
own home
Loves to
make home
improvements
Owns his own home
Enjoys team sports
Loves to and staying active
Enjoys entertaining
make home
friends at home
improvements Attends concerts
and entertainment
events
LOVES hockey –
over index by 90%
Active in
Does a pick-up at
Has travelled both for social media
TBS along with the
business and pleasure rest of her errands
in the last year Principal
+
Technology and
grocery shopper media savvy
Enjoys to both
watch + participate
in sports
3SP Media 5
6. PROGRAM DETAILS | GET MORE FOR YOUR MEDIA
The Beer Store’s in-store programs and outdoor activations consist of both signage and sampling opportunities
and ensure great brand presence and exposure with every transaction made. Great outdoor media spaces and
experiential solutions are available to catch the consumer’s eye, on the way in or out, and what’s more we offer
great sampling and experiential activities in-store too, allowing you to get closer and impress your consumer.
Which means that from the very first moment the customer walks up to and into The Beer Store you’ll have
multiple opportunities to engage and impress them throughout their path to purchase.
3SP Media 6
7. PROGRAM DETAILS | IN-STORE PROMO PROGRAM
C
A B
D
G
E F
A POS Communication Centre B POS Counter Sign C POS Dangler D On-counter Sampling E Cart Sign F Floor Decal G Window/Wall Poster
3SP Media 7
8. PROGRAM DETAILS | IN-STORE PROMO PROGRAM
PRIME POS PROGRAM EXIT POS PROGRAM PATH TO PURCHASE PROGRAM
Core
in-store
Sampling
Digital l media and mobile integration (to be developed on a case by case basis)
Co-branding
extensions
3SP Media 8
9. THE BEER STORE | IN-STORE PROMO PROGRAM RATES
STANDARD PREMIUM
January, February, March, June, July,
April, May, September, October, August, December.
PROGRAM November.
Core in-store program $110,000 $140,000
PRIME POS + On-counter sampling + $28,000 + $28,000
PROGRAM + TheBeerStore.ca/promotions + Included + Included
+ Social and mobile integration + Quote based on activity + Quote based on activity
Core in-store program $85,000 $115,000
EXIT POS + On-counter sampling + $28,000 + $28,000
PROGRAM
+ TheBeerStore.ca/promotions + Included + Included
+ Social and mobile integration + Quote based on activity + Quote based on activity
Core in-store program $65,000 $71,500
PATH TO + Merchandised sampling + $28,000 + $28,000
PURCHASE
PROGRAM + TheBeerStore.ca/promotions + Included + Included
+ Social and mobile integration + Quote based on activity + Quote based on activity
Co-branded gift card program
CO-BRANDING Request Quote
Branded 8 pack carrier program
EXTENSIONS
Branded ice bag carrier program
3SP Media 9
10. PROGRAM DETAILS | INDOOR EXPERIENTIAL ACTIVATION
B
A
C
A POS Counter Sign* B Window/Wall Poster* C Sampling/Interactive Program *A and B purchased with In-Store Promo Program.
3SP Media 10
11. PROGRAM DETAILS | OUTDOOR EXPERIENTIAL ACTIVATION
C
A
B
A Window/Wall Poster* B Cart Sign* C Full Experiential Program *A and B purchased with In-Store Promo Program.
3SP Media 11
12. CONTACT INFORMATION
Andrew Dorcas Julia Baxter Alan Serpa Katie Evans
andrew@3spmedia.com julia@3spmedia.com alan@3spmedia.com katie@3spmedia.com
416.518.4281 416.859.6116 416.451.4915 416.807.7319
General Inquiries:
sales@3spmedia.com
www.3spmedia.com
3SP Media 12
