Organizational change can come from external forces like the marketplace, government regulations, or technology, or from internal factors like new strategies, workforce changes, or equipment updates. Managers act as change agents to lead alterations in a company's people, structure, or technology. Resistance to change often stems from employees' fears that changes may impact their benefits, position, status, or power due to uncertainty. Managers can reduce resistance by educating people about changes, involving them in the process, supporting their transition, negotiating agreements, or enforcing changes when needed.