See how the tenets of UX relate to informal learning centers and museum spaces. Looking at the Lemelson Center's Spark! Lab at the National Museum of American History (Smithsonian Institution), we'll examine how a variety of disciplines and professions employ the tools of user experience design to develop user empathy. This presentation covers creating adaptable content, informal usability testing in a curated space, responding to real-time data from staff and visitors and much more.