Mobile video marketing

Mobile video marketing
In this file, we share with you all information that related to mobile
video marketing such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If you have a well-rounded marketing strategy, you reach potential
customers through a variety of mediums — video included. However,
the prevalence of mobile devices means that you should consider paying
even more attention to how you use video marketing. Here’s why:
The Share Factor
One of the best things for your SEO is to provide meaningful, helpful
content that viewers will share. You ultimately want your videos to be
seen far and wide because social media shares act as a proverbial stamp
of approval, which boosts the search engine rank of your website.
When it comes to content, who is going to think twice about sharing an
entertaining, informative, or heart-touching video? Moreover, many
Video marketing. Free pdf download examples Page 1

websites where you can post videos make it easy for viewers to share
your posts with a touch of a finger. By using major social sites like
YouTube, Vine, and Instagram (easily accessible on mobile), you’re
making the discovery and share process infinitely quicker.
An infographic by Digital Insights shows that nearly one out of four
Facebook users check their account more than five times a day, and 751
million users log onto Facebook with their mobile devices. On a whole,
video really stands out visually in newsfeeds and it’s more likely you’ll
catch your audience’s attention with a compelling splash screen on a
mobile device versus using a text based asset that takes time to read and
process.
Does a page that’s plumb full of text make your eyes glaze over?
Even if that page has tons of useful information, you might not even
give it a second glance if the overall look of the page overwhelms you.
An embedded video, accompanied with other content, breaks up walls of
text and intrigues viewers. True, images can work in a similar way, but
they don’t capture curiosity like a video does.
When browsing the Internet on the four-inch screen of your smartphone,
it’s way easier to watch a video than to read text. People simply love
video and when it exists in lieu of something not as easy to view on
mobile, viewers will hit that play button.
Some mobile users hesitate to watch videos on their devices because
they don’t want to exceed their plan’s data limit and incur extra charges.
However, free Wi-Fi is available in more and more public places,

meaning that fewer and fewer people and small businesses will balk at
using their smartphones or tablets to view video content on the go.
Beating the Boredom
When waiting somewhere in public you likely pull out a mobile device
to help the time pass. Whether someone is waiting for a bus, for a movie
to start, or simply trying to avoid making eye contact with that shifty-looking
character on the other side of the room, he or she might just
decide to see what new videos are available for their entertainment.
Your brand can make use of this and create top-funnel content to draw
people into your message.
Video marketing is an especially effective way to reach young people.
Thanks to companies like Netflix, Hulu, and HBO, an increasing number
of people are opting to access their favourite entertainment via their
mobile devices. Netflix alone has more than 29 million subscribers, and
the younger site Hulu has three million.
Smartphones are everywhere — and so is video marketing. Take
advantage of this effective way to reach out to people and ensure your
video content is mobile friendly.

II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.

Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Mobile video marketing

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