UC Berkeley Extension

1. art.
ART ST STUDIOS
craftsmanship in eye care ..
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2. PROPOSAL
OUTLINE
Our Story
The Artiist Brand
Our Audiences
Problems
Value Proposition
Timeline
Rewards
The Team

3. ABOUT
ART ST
STUDIOS
OUR STORY
Our founder had underwent lasik
surgery and hence, are more
sensitive to sunlight and blue light.
Reading glasses commonly available
in the market are often too dull
looking or does not provide
sufficient protection. Hence, in order
to satisfy his designer ego and
having a healthier lifetyle, ART. is
born. It is the perfect synthesis of
fashion and protection.
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4. The fusion of fashion and healthy
eye accessory. We provide the
most stylish glasses while
safeguarding your vision with our
anti-blue and UV light protection
glasses.
THE ART ST
BRAND
WHAT WE STAND FOR
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5. OUR TARGET AUDIENCES
WHO WE MARKET TO
BUSINESS
On average each working
class faces blue screens
for >7 hours
COOL YOU
Anyone who wants to be
cool & stylish!
STUDENTS
Increasing number of
students are using laptops
for homework
>7 HR88%

6. CVS has become a pertinent
problem in our digital age mainly
due to prolonged exposure to
computers, smartphones, TV and
even LEDs. Our lenses are coated
to reflect part of the blue-violet
light spectrum which is most
detrimental to our retina. Anti-
reflection lens is also included.
COMPUTER VISION
SYNDROME
Digital devices are emitting
harmful blue light and our eyes
are not prepared to the
overexposure leading to various
health issues.
BLUE-LIGHT
PROTECTION
Prolong exposure to UV rays to
naked eyes may result in several
eye diseases such as cataracts,
pterygium, and even cancer.
UB-LIGHT

7. ART ST GLASSES
OUR COMMITMENT
MDM Inc. | Social Media Strategy
blue-light
reflection
UV rays
protection
anti-fog scratch-
resistant
anti-
reflection
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8. THE ROLL OUT
TIMELINE
JAN '19
Artiist brand is born
MARCH '19
concept development
market research
1st prototype: blue lens
with carbon fiber frame
JULY'19
2nd prototype: ultra-blue
lens with titanmium frame
beta testing
supplier sourcing
AUG'19
KICKSTARTER campaign
launch !
OCT'19
campaign ends & orders
are consolidated
production & quality
control kickoff
JAN'20
shipping!
start the new year with a
new stylish look &
healthier choice :)

9. REWARDS
BACK US ON KICKSTARTER!
DATE
USD 45
USD 55
USD 75
USD 95
USD 1 DATE share your love for us & thank you for
the support :)
super early bird @ 50% discount !
early bird @ 40% discount !
design & customize your own frame !
couple deal <3 buy TWO @ 50%
discount !

10. THE ARTIISTS
GET TO KNOW US
HONG KENNY MAO MAKOTO
Architect in
background with
multiple start-up
experiences.
Major in International
Political Economics
with numerous intern
experiences in large
corporates.
A lifestyle designer
passionate in
creating quality
products.
Mechanical design
background with
endless energy for new
innovation and sports.