Set of slides that resulted after reducing augeBIT's customer segment from "people who are learning something" to "software developers"

1. augeBIT
Hi! We are
augeBIT

2. augeBIT
Our vision is to
"Enhance mankind's learning
capacity"

3. augeBIT
Pretty neat, huh?
How are we going to do that?
Well, we believe that the
GREATEST things in life
start small.

4. augeBIT
So we are focusing on how we
can help the people who love to
learn on their own, who follow
their curiosity.

5. augeBIT
So we made a couple of
interviews to a set of potential
customers to see if learning on
their own is really a problem and
how can we solve it

6. augeBIT
We learned that not everyone
likes or even needs to learn on
their own.

7. augeBIT
But programmers stood out in
the interviews. They really do
have to learn about new stuff all
the time, on their own.

8. augeBIT
GREAT! Now we are learning
about our potential customers.
This is a brief description of our
idea, based on what we learned.

9. augeBIT
This is Steve!
Steve loves to make
software. He also loves to
learn new technologies as
they show up.

10. augeBIT
But he is tired of the
education system.

11. augeBIT
He feels that all that he
has learned, he did outside
of school, following his
curiosity and interests

12. augeBIT
But learning a new
technology can get really
messy really quickly

13. augeBIT
This knowledge disorder is
starting to become a real
nightmare to him

14. augeBIT
His dream solution arrives
when he meets
augeBIT

15. augeBIT
He enters
augeBIT, and
Sign in with
easily signs up with
github
his github account

16. augeBIT
He tells augeBIT
What are you
learning
Steve?
that he is learning
Ruby on rails
ruby on rails

17. augeBIT
In augeBIT he can
search augeBIT
ADD
share interesting
Any new books / articles / code?
●
articles with the
Ruby on rails articles
community
● learn what other
rubyists are
reading

18. augeBIT
search augeBIT
Any new books / articles / code?
ADD
He wants to know
Best ruby on rails books
about the best rails
1 books, so
● he searches what
2 the community
recomends.
3

19. augeBIT
He knows that he
search augeBIT
ADD
can only learn when
Any new books / articles / code?
he creates
Steve's ruby on rails repositories
something, so
FizzBuzz
Hello World ● he syncs his rails
Rails e-commerce app learning with his
rails repositories

20. augeBIT
search augeBIT
Any new books / articles / code?
ADD
He visualizes his
Steve's timeline
progress week to
week in his timeline.
Week 1
And browses rails'
Current week
gurus timelines to
FizzBuzz
get some inspiration

21. augeBIT
Steve is happy now!
With augeBIT he can
focus on what's most
important to him:
LEARNING and
CODING

22. augeBIT
augeBIT
tech learningMADE SIMPLE