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HOW TO USE A MARIE KONDO–STYLE
APPROACH TO ORGANIZE ALL THINGS DIGITAL
Tidying up digital homes
with design systems
#BIGD19
Hello!
SENIOR EXPERIENCE DESIGNER AT OGILVY
Nice to meet you,
I’m Julie
@juliemakes
WHO IS MARIE KONDO?
konmari.com
konmari.com
@thefreshlight
"Now imagine yourself
living in a space that
contains only things that
spark joy. Isn't this the
lifestyle you dream of?"
KonMarie: The six basic rules of tidying
Commit yourself to tidying up
RULE 01
Imagine your ideal lifestyle
RULE 02
Finish discarding first
RULE 03
Tidy by category, not by location
RULE 04
Follow the right order
RULE 05
Ask yourself if it sparks joy
RULE 06
HOW DOES THIS RELATE
TO DESIGN SYSTEMS?
Design systems are the key
to keeping your digital
properties organized
Find us a home!
Companies like IBM, Google, Atlassian 

and Shopify have created their own 

unique design system that has helped them
further innovate and expand on their
digital products.
Design systems provide clarity,
convenience and guidance
When a design system is set up
properly, creating new features can
happen fairly quickly.
Material Design
This allows the team to focus on
solving user needs and creating
an overall better user experience.
HOW TO LEVERAGE THE
KONMARIE METHOD?
FIRST STEP
Make a commitment
and align with your team
True collaboration isn’t throwing designs
over the wall. It’s designers, engineers,
and the rest of the team sharing the
responsibility to build a quality product.
- Diana Mounter, Design systems manager at GitHub
“LAY” EVERYTHING OUT
TO EVALUATE
01
Start with a workshop
Include all team members involved, such as
product owners, product managers, designers
and developers.
Create a list
Start by writing down all elements to be
included in your design system.
What are the existing components, patterns,
and any new items that may be needed.
ORGANIZE BY CATEGORY,
NOT BY “ROOM”
02
Think about the 

whole system
In the KonMari Method, you don’t go from 

room to room while organizing — you go from
category to category.
Instead of organizing based on the
pages you have to create, you need
to think broader of where to place
certain elements and patterns that
make up the website.
COLORS FORMFIELDS
TYPOGRAPHYBUTTONS
TABLESDROPDOWNS
MODALSICONS
STICKY NOTE EXAMPLE
ATLASSIAN DESIGN SYSTEM EXAMPLE
“DOES THIS SPARK JOY?” 
03
Ask yourself…
“Is this something we really need?” Just
because another design system has a
certain functionality or feature it doesn’t
mean your system needs it as well. 
Design systems are unique; the
reason that Material Design
works for Google is because it
was made for Google.
CREATE AN ORDER
04
Organizing the chaos
This step usually comes naturally as you start 

to categorize your sticky notes. As you begin 

to place similar items together, you will start 

to create an order for your design system.
Work with the team to figure out the order 

and grouping that makes the most sense for 

your product.
COLORS FORMFIELDS
TYPOGRAPHYBUTTONS
TABLESDROPDOWNS
MODALSICONS
STICKY NOTE EXAMPLE
FORMFIELDS
BUTTONS
DROPDOWNS
TABLES
MODALS
COLORS
TYPOGRAPHY
ICONS
GROUP 1 GROUP 2 GROUP 3
Colors, typography, icons, and buttons that form a
design foundation
ELEMENTS
Two or more elements that when used together begin to
communicate context, but do not work as a complete whole
COMPONENTS
A collection of elements and components that when used
together communicate a specific message or intended action
PATTERNS
How sections are being used together to tell a story or
communicate a page’s purpose
TEMPLATES
Creating the
building blocks
PRIMARY BUTTON
Lorem ipsum
dolor no amet.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Aenean fermentum
PRIMARY BUTTON
Lorem ipsum
dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Aenean fermentum.
$1,234/dolum
Aliquam at elit sit ametr
Examples of building blocks
PATTERN TEMPLATEELEMENT COMPONENT
PRIMARY BUTTON PRIMARY BUTTON
Lorem ipsum
dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Aenean fermentum.
$1,234/dolum
Aliquam at elit sit ametr
COME UP WITH A PROCESS
05
Create clear roles and responsibilities with
your team for your design system
Discuss release cycle length to figure out how
often you will iterate and evolve new features
and components
Discuss owners and identify who will be
responsible for managing your design system
Design system
governance
It is important to come up with a
process to streamline your design
system because without clear
ownership, the system will eventually
become disorganized again.
DEVELOP A DESIGN 

SYSTEM LIBRARY
06
After completing the KonMari Method,
individuals are rewarded with an organized
home where they are able to find items easier.
All the hard work you’ve done to organize
your design system will come to life in a
design system library.
Your design system library will 

house all the decisions you’ve made
about design principles, visual assets,
and patterns.
This is a great example of live coded
elements that are ready to use within
the team.
Designers and developers will use 

this as single source of truth.
Having a design system bridges the
gap between designers and
developers to truly make a cohesive
and user-friendly product.
Design systems are an ever-changing
environment, and the design system
will be the North Star for the future
of the product.
Remember our purpose. We create
design systems to grow our products. But
those products serve people.
Design Systems are for people.
- Jina Anne, Design systems advocate
Questions?
Thank you.

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Tidying up Digital Homes with Design System

  • 1. HOW TO USE A MARIE KONDO–STYLE APPROACH TO ORGANIZE ALL THINGS DIGITAL Tidying up digital homes with design systems #BIGD19
  • 3. SENIOR EXPERIENCE DESIGNER AT OGILVY Nice to meet you, I’m Julie @juliemakes
  • 4. WHO IS MARIE KONDO?
  • 7.
  • 9. "Now imagine yourself living in a space that contains only things that spark joy. Isn't this the lifestyle you dream of?"
  • 10. KonMarie: The six basic rules of tidying Commit yourself to tidying up RULE 01 Imagine your ideal lifestyle RULE 02 Finish discarding first RULE 03 Tidy by category, not by location RULE 04 Follow the right order RULE 05 Ask yourself if it sparks joy RULE 06
  • 11. HOW DOES THIS RELATE TO DESIGN SYSTEMS?
  • 12. Design systems are the key to keeping your digital properties organized
  • 13. Find us a home!
  • 14. Companies like IBM, Google, Atlassian 
 and Shopify have created their own 
 unique design system that has helped them further innovate and expand on their digital products.
  • 15. Design systems provide clarity, convenience and guidance
  • 16. When a design system is set up properly, creating new features can happen fairly quickly. Material Design
  • 17. This allows the team to focus on solving user needs and creating an overall better user experience.
  • 18. HOW TO LEVERAGE THE KONMARIE METHOD?
  • 19. FIRST STEP Make a commitment and align with your team
  • 20. True collaboration isn’t throwing designs over the wall. It’s designers, engineers, and the rest of the team sharing the responsibility to build a quality product. - Diana Mounter, Design systems manager at GitHub
  • 22. Start with a workshop Include all team members involved, such as product owners, product managers, designers and developers.
  • 23. Create a list Start by writing down all elements to be included in your design system. What are the existing components, patterns, and any new items that may be needed.
  • 24.
  • 25. ORGANIZE BY CATEGORY, NOT BY “ROOM” 02
  • 26. Think about the 
 whole system In the KonMari Method, you don’t go from 
 room to room while organizing — you go from category to category.
  • 27. Instead of organizing based on the pages you have to create, you need to think broader of where to place certain elements and patterns that make up the website.
  • 30. “DOES THIS SPARK JOY?”  03
  • 31. Ask yourself… “Is this something we really need?” Just because another design system has a certain functionality or feature it doesn’t mean your system needs it as well. 
  • 32. Design systems are unique; the reason that Material Design works for Google is because it was made for Google.
  • 34. Organizing the chaos This step usually comes naturally as you start 
 to categorize your sticky notes. As you begin 
 to place similar items together, you will start 
 to create an order for your design system. Work with the team to figure out the order 
 and grouping that makes the most sense for 
 your product.
  • 37. Colors, typography, icons, and buttons that form a design foundation ELEMENTS Two or more elements that when used together begin to communicate context, but do not work as a complete whole COMPONENTS A collection of elements and components that when used together communicate a specific message or intended action PATTERNS How sections are being used together to tell a story or communicate a page’s purpose TEMPLATES Creating the building blocks
  • 38. PRIMARY BUTTON Lorem ipsum dolor no amet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean fermentum PRIMARY BUTTON Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean fermentum. $1,234/dolum Aliquam at elit sit ametr Examples of building blocks PATTERN TEMPLATEELEMENT COMPONENT PRIMARY BUTTON PRIMARY BUTTON Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean fermentum. $1,234/dolum Aliquam at elit sit ametr
  • 39. COME UP WITH A PROCESS 05
  • 40. Create clear roles and responsibilities with your team for your design system Discuss release cycle length to figure out how often you will iterate and evolve new features and components Discuss owners and identify who will be responsible for managing your design system Design system governance It is important to come up with a process to streamline your design system because without clear ownership, the system will eventually become disorganized again.
  • 41. DEVELOP A DESIGN 
 SYSTEM LIBRARY 06
  • 42. After completing the KonMari Method, individuals are rewarded with an organized home where they are able to find items easier. All the hard work you’ve done to organize your design system will come to life in a design system library.
  • 43. Your design system library will 
 house all the decisions you’ve made about design principles, visual assets, and patterns. This is a great example of live coded elements that are ready to use within the team. Designers and developers will use 
 this as single source of truth.
  • 44. Having a design system bridges the gap between designers and developers to truly make a cohesive and user-friendly product.
  • 45. Design systems are an ever-changing environment, and the design system will be the North Star for the future of the product.
  • 46. Remember our purpose. We create design systems to grow our products. But those products serve people. Design Systems are for people. - Jina Anne, Design systems advocate