1. Far West
13%
Rocky Mountains
5% Plains
7%
Great Lakes
18%
Mideast
20%
New England
6%
Canada
15%
Southeast
12%
Southwest
4%
For more information, contact
WarmlyYours at (800) 875-5285
Chicago
(Chicago-Naperville, IL-IN-WI)+3%
Boston
(Boston-Worcester-Providence, MA-RI-NH-CT )+7%
New York
(New York-Newark; NY-NJ-CT-PA)+11%
Washington
(Washington-Baltimore-Arlington, DC-MD-VA-WV-PA)+11%
Los Angeles
(Los Angeles-Long Beach, CA)+63%
Top 5 U.S. Metro Areas for Sales
(All Products)
Performance by Product
www.warmlyyours.com
TempZone™
85%
Environ™
15%
Easy Mat: 10%
Flex Roll: 5%
Cable: 2%
Easy Mat: 12%
Flex Roll: 71%
Top Selling Rooms
for Floor Heating Systems
Industry Report
Q1:2014
Basement
3%
Sunroom
3%
Living Room
4%
Shower/
Sauna
4%
Kitchen
10%
Bathroom
62%
Other
10%
Bedroom
4%
Tile, Marble
or Stone
84%
Engineered
(Floating)
4%
Laminate
(Click Together
Floating)
Wood
(Nailed)
Carpet Other
3% 3% 3% 3%
Top Selling Flooring Types
for Floor Heating Systems (%)
100
80
60
40
20
Geographic breakdown
2013-Q1: 6,016 plans designed
2014-Q1: 6,641 plans designed
YOY: 10.4% Increase
Total Floor Plans Designed
While many industry indicators are reporting moderation in the housing and remodeling
markets after substantial growth in 2013, WarmlyYours Radiant Heating continues to show
robust performance in the first quarter of 2014. The unusually long, cold winter may have
adversely affected other sectors of the home construction industry, but extreme temperatures
tend to drive consumer interest in electric floor heating. We share with you our first quarter
results in a new infographic format. With solid growth in the number of floor plans requested
and created, as well as surprising sales growth in some geographic areas, WarmlyYours
anticipates continued strength in sales and revenues for the electric radiant floor heating
industry in 2014.