Keepex Case Study Provides Insights into Rental Robot Service

Keepex
Case Study
Juan José Ramírez B
Moein Nikzad
BTS MUXD Final Project

Executive Summary 4
Introduction 5
Who we are 5
What do we do2
Why we do it 2
How we do it 2
Mission 2
Vision 3
USP (Unique Selling Point) 3
Core values 3
Lean Canvas 3
Value Proposition Story 5
Value Proposition Canvas 5
Market Validation 6
Trends 6
Opportunity size 7
Market Segmentation 10
Competitors 13
SWOT 14
Business Strategy 16
Business Model Canvas 16
Revenue Model 18
Pricing 18
Digital Marketing Strategy 18
KPI’s and actionable Metrics 18
Digital Solution & Product Development 18
Scope and Goals 18
UX Process and User Research Result 20
User Personas29
Empathy maps33
User journeys 35
User Stories 36
Functionality matrix & MLP 39
Flow charts 39
Product wireframes 39
Design Principles 39
Contents

Brand identity guidelines 39
Accessibility guidelines 42
Product roadmap for MLP 44
Product backlog with features 45
Architecture and frameworks 46
QA, QC and test plans 46
Product RoadMap 46
Appendix 49
Business Model Canvas 49
Interview guide and questions 54
Survey questionnaire 56
Flow Charts 57

Keepex 4
Keepex is a groundbreaking rental robot service that em-
powers individuals to reclaim their time and focus on what truly
matters. We offer a wide range of efficient and reliable robotic
solutions for daily tasks, routines, and chores. Our mission is to
revolutionize the way people manage their lives, providing them
with the freedom to live smarter and deeper.
By leveraging cutting-edge technology, Keepex offers an inno-
vative platform where users can easily rent robots for various
purposes. Our service is designed to cater to the busy lifestyles
of our customers, who are seeking convenience, efficiency, and
time optimization.
With a focus on customer satisfaction and user experience, we
prioritize delivering exceptional service. Our user-friendly pla-
tform allows customers to browse and choose from a diverse
selection of robots, tailored to their specific needs. Whether it’s
cleaning, cooking, caregiving, or other tasks, our robots are
equipped with advanced features to ensure seamless perfor-
mance.
Our strategic roadmap includes geographic expansion, servi-
ce portfolio growth, and technological advancements. Over the
next decade, we aim to become a global leader in the rental
robot industry, establishing strong partnerships, and expanding
our presence in key markets.
At Keepex, we are committed to sustainability and social res-
ponsibility. We invest in eco-friendly robots and actively contri-
bute to the community, promoting accessibility and inclusivity in
our services.
Our financial growth and stability are key pillars of our success,
enabling us to continuously innovate, provide exceptional cus-
tomer support, and drive the future of rental robotics.
Executive Summary

Keepex 5
Who we are
Join us in embracing the future of time management and expe-
rience the liberating power of Keepex. Together, we can unlock
more meaningful moments and celebrate the joy of living.
Keywords: rental robot service, reclaim time, live smarter, effi-
ciency, convenience, user-friendly platform, advanced features,
global leader, sustainability, social responsibility, financial grow-
th, innovation.

Keepex 6
Our pioneering rental robot service provides individuals with in-
valuable assistance in their daily tasks and chores, empowering
them to receive the help they need and regain control of their
time. Furthermore, we actively work towards bridging the gap
between humans and a future where robots become integral
companions, showcasing the immense benefits they bring to
our lives through seamless cooperation
“We are driven by the belief that everyone deserves the free-
dom to lead a fulfilling life, unburdened by mundane and ti-
me-consuming tasks. Through our rental robot service, we
empower individuals to reclaim their time, alleviate stress, and
embrace a more efficient and purposeful way of living, fostering
joy and fulfillment.
We have developed a user-friendly platform that allows effort-
less browsing, selection, and rental of robots tailored to in-
dividual needs. With a diverse range of top-notch robots, a
streamlined booking process, and exceptional customer su-
pport, we ensure a hassle-free experience. Through constant
innovation and strategic collaborations, we are dedicated to
providing cutting-edge technology and exceptional service, ulti-
mately enriching the lives of our valued customers.
What do we do
Why we do it
How we do it

Keepex 7
Our mission is to bridge the gap between humans and the fu-
ture of robotics by offering affordable rental robot solutions that
enhance people’s lives. Through our cutting-edge technology,
we empower individuals to free themselves from monotonous
chores and maximize their time, providing unparalleled value,
convenience, and efficiency.
Our vision is to create a future where individuals have the free-
dom to live fulfilling lives without being overwhelmed by daily
tasks. We envision a world where rental robots are seamlessly
integrated into households, offices, and public spaces, enhan-
cing productivity, well-being, and overall quality of life. By pro-
viding access to rental robots, we not only offer practical solu-
tions but also aim to showcase the remarkable possibilities of
this certain future where robots become trusted companions,
revolutionizing the way we live and work. Through continuous
innovation and a customer-centric approach, we aspire to be
the leading provider of rental robot solutions, transforming the
way people perceive and experience everyday living, while em-
bracing the inevitable reality of a robot-assisted future.
Mission
Vision

Keepex 8
1. Diverse Robot Selection: Our platform offers an extensi-
ve range of high-quality rental robots, ensuring customers can
find the perfect solution tailored to their specific needs and pre-
ferences.
2. Seamless Convenience: We prioritize a user-friendly
experience, allowing customers to effortlessly browse, rent, and
select their preferred rental duration. Our robots are delivered
directly to their location, providing ultimate convenience.
3. Affordable Access: We provide a cost-effective solution
by offering affordable rental options, making advanced robotic
technology accessible to a broader audience without the need
for expensive upfront investments.
4. Time-Optimizing Efficiency: Our rental robots are desig-
ned to optimize efficiency and productivity, enabling customers
to accomplish tasks faster and more effectively. This empowers
them to save valuable time for other important activities.
5. Cutting-Edge Solutions: We continuously stay at the
forefront of technological advancements, regularly updating our
robot inventory with the latest innovations. This ensures that
customers have access to state-of-the-art solutions that meet
their evolving needs, keeping them future-proof.
Core values
Unique Selling Point (USP)

Keepex 10
Our mission is to revolutionize the way people approach their
daily lives, beginnig with cleaning tasks, by offering our innova-
tive rental robot service. Many individuals have experienced the
loss of time, energy, and resources in their daily routines. With
our solution, users can enjoy a hassle-free experience, saving
valuable time and enhancing the quality of their living or wor-
king spaces. In addition, we are committed to future expansion,
providing even more value to our users through personalized
recommendations, advanced scheduling options, and conti-
nuous updates on the latest technologies. This ensures that our
users always have access to the best and most cutting-edge
solutions available, further enriching their overall daily experien-
ce.
We alleviate the burdens and time constraints of traditional tas-
ks by offering advanced robotic technology and flexible rental
options. This enables customers to experience the benefits of
efficient, automated assistance, allowing them to reclaim their
time and enjoy a higher quality of life. Our goal is to empower
individuals with the freedom to prioritize what truly matters, whi-
le robots take care of the essential tasks.
Value Proposition Story
Value proposition canvas

Keepex 11
From a market validation perspective, several key trends su-
pport the relevance and potential success of our rental robot
service:
1. Rising Demand for Automation: Automation is a growing
trend across industries as businesses and individuals seek to
streamline processes, improve efficiency, and reduce manual labor.
The adoption of robotics in various sectors indicates a strong mar-
ket demand for advanced technologies that can automate tasks and
enhance productivity.
2. Increasing Popularity of Rental Services: The sharing eco-
nomy and the shift towards access-based consumption have paved
the way for the popularity of rental services. People are becoming
more open to renting items and services instead of owning them
outright, driven by factors such as cost-effectiveness, convenience,
and reduced environmental impact. This trend creates a favorable
environment for our rental robot service.
3. Shift towards Smart Homes and IoT: The increasing adop-
tion of smart home technology and the Internet of Things (IoT) is
transforming the way we interact with our living spaces. With the
integration of robotics into smart homes, there is a growing interest
in using robots for household chores, maintenance, and other tasks.
Our rental robot service aligns with this trend by offering users the
opportunity to experience the benefits of robotic assistance without
the need for permanent ownership.
4. Focus on Time Optimization: In today’s fast-paced world,
time has become a precious commodity. People are seeking ways
to optimize their time by outsourcing repetitive tasks and focusing
on activities that bring more value and enjoyment. Our rental robot
service directly addresses this trend by providing time-saving solu-
tions that free individuals from mundane chores, enabling them to
allocate their time more efficiently.
Trends
Market Validation

Keepex 12
Market Growth:
According to Polaris Market Research, the global household
robots market Size & share was valued at USD 8.03 Billion
in 2021 and is predicted to increase at a CAGR of 16.8%, to
reach USD 31.99 Billion by 2030. The growing demand for the
product in the commercial sector for pool cleaning, mopping,
lawn mowing, and many more household chores is expected to
drive market growth.
As in the beginning we will focus more in cleaning regarding
what the robots can do.
Opportunity size
5. Growing Technological Advancements: The field of robotics
is continually evolving, with advancements in artificial intelligence,
machine learning, and sensor technologies. These advancements
are driving the development of more sophisticated and capable
robots that can perform a wide range of tasks. By offering access to
the latest and most advanced robots through our rental service, we
cater to the market’s appetite for cutting-edge technology and inno-
vation.
These trends indicate a strong market need and readiness for our
rental robot service, positioning us at the forefront of a rapidly evol-
ving industry with significant growth potential.

Keepex 13
As per the graph, the cleaning robot market will see a substan-
tion growth.
As per Goldman Sachs Research estimates a $6 billion mar-
ket (or more) in people-sized-and-shaped robots is achievable
in the next 10 to 15 years.
The global household robots market is projected to grow from
USD 9.2 billion in 2022 to USD 19.3 billion by 2027, at a CAGR
of 16.0% during the forecast period from 2022 to 2027.
Automation and Robotics Adoption:
The adoption of automation and robotics in various industries,
including cleaning, is on the rise. As businesses and individuals
seek more efficient and effective cleaning solutions, there is a
growing demand for rental robots that can perform a wide ran-
ge of cleaning tasks.
https://www.researchandmarkets.com/reports/5658369/global-household-robots-mar-
ket-by-offering#src-pos-1
This shows the market is growing, and there’s an opportunity to
enter as an innovation and allowing to grow the user base for it.

Keepex 14
Geography: The service can target urban areas with a concen-
tration of residential complexes, apartments, and houses. It can
be initially launched in select cities or regions with high demand
for cleaning services and a tech-savvy population.
Demographic: The main customer demographic can include
both individuals and companies. For individuals, the target age
range can be between 25 and 45, representing young profes-
sionals, families, and property owners.
B2C Segmentation
Market Segmentation
Cost-Effective Solution:
Rental robots provide a cost-effective alternative to purchasing
expensive cleaning equipment or hiring dedicated cleaning sta-
ff. Customers can benefit from on-demand access to advanced
cleaning technology without the upfront investment.
Scalability and Flexibility:
The rental model allows customers to scale their order based
on their needs. They can rent multiple robots for larger spaces
or adjust the rental duration according to the users require-
ments, offering flexibility and cost optimization.
Increased Efficiency and Productivity:
Rental robots offer improved efficiency and productivity compa-
red to traditional methods. They can cover larger areas in less
time and perform tasks with precision, resulting in time and cost
savings for customers.
Sustainability and Green Cleaning:
With a growing emphasis on sustainability and eco-friendly
practices, rental robots contribute to reducing chemical usage
and energy consumption, making them an attractive option for
environmentally conscious customers.

Keepex 15
Individual Personas:
“Tech-Savvy Homeowner”
This segment includes individuals who own houses or apart-
ments and are looking for convenient and efficient cleaning so-
lutions. They value flexibility, affordability, and the ability to cus-
tomize their cleaning services according to their specific needs.
◦ Age: 25-45
◦ Occupation: Working professional, busy lifestyle
◦ Characteristics: Values convenience, embraces techno-
logy, seeks efficient cleaning solutions, open to trying new ser-
vices, and concerned about maintaining a clean and organized
living space.
Behavioral: The early adopters are likely to be proactive in
seeking out technological advancements and willing to try new
services. They are open to renting robots as a solution to sim-
plify their cleaning tasks, reduce manual effort, and optimize
resource utilization. They are likely to engage with online plat-
forms and utilize digital tools for managing their cleaning needs.
Psychological: The early adopters are likely to be
forward-thinking individuals and companies who value conve-
nience, time efficiency, and cleanliness. They may have a pre-
ference for sustainable and eco-friendly solutions, appreciating
the automation aspect of rental robots. They are motivated by
the desire to streamline their cleaning processes and enhance
the overall living or working environment.

Keepex 16
B2B Segmentation
Our rental robot service offers a range of automated solutions
for various B2B segments, addressing their specific cleaning
and maintenance needs.
We cater to residential complex owners, real estate companies,
facilities management companies, the hospitality industry, heal-
thcare facilities, and commercial/industrial spaces. By providing
cost-effective and reliable cleaning services, we enable these
businesses to optimize their operations, enhance cleanliness
standards, and improve overall efficiency.
Our innovative approach utilizing rental robots aligns with the
growing demand for automation and offers a convenient, flexi-
ble, and technologically advanced solution for B2B customers.
1. Residential Complex Owners: This segment compri-
ses companies or individuals who own and manage residential
complexes, such as apartment buildings or gated communities.
They seek cost-effective and reliable cleaning services to main-
tain cleanliness and hygiene for their residents.
2. Real Estate Companies: This segment includes compa-
nies involved in property management and real estate develo-
pment. They require cleaning services for staging properties,
post-construction cleaning, or regular maintenance to enhance
the appeal of their properties.
3. Healthcare Facilities: Hospitals, clinics, and medical
centers have strict cleanliness and hygiene requirements due
to the presence of patients, staff, and sensitive medical equi-
pment. Robots can help ensure thorough and consistent clea-
ning practices while minimizing the risk of cross-contamination.
4. Laboratories and Research Facilities: Scientific labora-
tories, research centers, and pharmaceutical companies often
operate in controlled environments where cleanliness and con-
tamination prevention are critical. Robots can assist in main-
taining sterile conditions and reducing the risk of contaminants
affecting experiments or sensitive materials.

Keepex 17
5. Data Centers: Data centers house critical IT infrastructu-
re, servers, and networking equipment. Keeping these facilities
dust-free and maintaining optimal environmental conditions is
crucial for uninterrupted operations. Robots can aid in regular
cleaning and maintenance, ensuring the efficient and reliable
functioning of the data center.
6. Food Processing and Manufacturing Plants: Compa-
nies involved in food processing and manufacturing need to
adhere to strict cleanliness standards to ensure food safety and
quality. Robots can assist in maintaining cleanliness in produc-
tion areas, reducing the risk of contamination, and improving
overall sanitation practices.
7. Cleanroom Facilities: Industries such as semiconductor
manufacturing, aerospace, and pharmaceuticals often require
cleanroom environments with extremely low levels of particula-
te contamination. Robots can play a crucial role in minimizing
human interference and maintaining the strict cleanliness proto-
cols necessary for these specialized facilities.
8. Hospitality Industry: Hotels, resorts, and event venues
have high standards of cleanliness to ensure a pleasant ex-
perience for guests. Robots can assist in streamlining house-
keeping operations, reducing turnaround time between guest
check-ins, and ensuring consistently clean and presentable
rooms and common areas.
9. Financial Institutions: Banks, insurance companies,
and financial institutions prioritize security and cleanliness in
their premises. Robots can support regular cleaning routines in
sensitive areas such as cash handling areas, vaults, and data
centers while minimizing the risk of security breaches or conta-
mination.
10. Educational Institutions: Schools, colleges, and uni-
versities often have large facilities that require regular cleaning
and maintenance. Robots can help ensure cleanliness in class-
rooms, libraries, cafeterias, and other common areas, providing
a hygienic environment for students, teachers, and staff.

Keepex 18
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Keepex 19
Strengths
24/7 Availability: Providing round-the-clock access to robot
rentals, accommodating users’ flexible schedules and ensuring
convenience.
Unique Value Proposition: The concept of renting smart ro-
bots for cleaning and chores is innovative and fills a gap in the
market.
Versatile and Efficient: The rental robots offer a wide range
of capabilities, making them suitable for various indoor tasks
and environments.
SWOT

Keepex 20
Weakness
Limited Robot Availability: As a new service, the availabili-
ty of robots may be limited initially, potentially impacting custo-
mer demand and satisfaction.
Dependency on Partners: The success of the platform re-
lies on partnerships with robot manufacturers, which could pre-
sent challenges in negotiations and ensuring a consistent su-
pply of high-quality robots.
Initial Cost of Acquiring Robots: Acquiring a diverse fleet
of robots can be expensive, requiring significant upfront invest-
ment.
Platform Development and Maintenance: Building and
maintaining a robust platform requires ongoing investment in
technology infrastructure and software updates.
Cost-Effective Solution: Renting robots is more affordable
compared to purchasing and maintaining them, making it an
attractive option for users.
Technological Advantage: The integration of advanced
technologies such as AI, computer vision, and natural language
processing enhances the robots’ capabilities.
Diverse Robot Inventory: Partnering with reputable manu-
facturers allows for a wide selection of robots to cater to diverse
customer needs.

Keepex 21
Opportunities
Threats
Growing Demand for Automation: The increasing demand
for automation and smart solutions presents an opportunity for
the rental robot service to expand its customer base and mar-
ket presence.
Market Expansion: The service can be extended to various
sectors beyond households, such as commercial spaces, heal-
thcare facilities, and hospitality industries.
Technological Advancements: Leveraging emerging tech-
nologies and continuous innovation can enhance the capabili-
ties of the rental robots, providing more value to customers.
Partnerships with businesses: Collaborating with establi-
shed companies can offer robot rentals as an additional ser-
vice, tapping into their existing customer base and expanding
market reach..
Regulatory and Legal Considerations: Adhering to regulations
related to data privacy, safety, and liability is crucial to mitigate po-
tential legal risks.
Economic Factors: Economic downturns or uncertainties may
impact customer spending, potentially affecting the demand for ren-
tal robot services.
Technological Advancements: Keeping up with rapid techno-
logical advancements in the robotics industry is necessary to stay
ahead of competitors and meet evolving customer expectations.
Ethics and responsibilities: Given the complexity of a future
with robots and how people may perceive them, we need to assure
not just the users, but also the general population, that these robots
are here to help us and not be a “threat” to the humankind.

Keepex 22
Business Strategy
Thougts on SWOT
Business model canvas
Overall, the company’s possible strengths in 24/7 availability,
unique value proposition, versatile robots, cost-effective solu-
tions, technological advantage, and diverse inventory position
it well for success. By addressing weaknesses, capitalizing on
opportunities, mitigating threats, and ensuring ethical practices,
the company will be able to revolutionize the rental robot mar-
ket and shape a future where robots play a vital role in enhan-
cing people’s daily lives.

Keepex 23
Time-Saving Solution for Cleaning and Chores: Ena-
bling users to reclaim their valuable time by outsourcing house-
hold and office tasks to robots, allowing them to focus on more
important priorities.
Convenient and On-Demand Robot Rental Service:
Offering users the flexibility to rent robots for cleaning and cho-
res based on their schedule and needs, eliminating the hassle
of robot ownership.
Variety of Robot Options with Different Skills and Si-
zes: Providing a diverse selection of robot models, each with
unique capabilities, allowing users to choose the best fit for
their specific cleaning requirements.
Personalized Cleaning Experience: Empowering users
to customize cleaning preferences, such as specific areas or
tasks, to ensure a tailored and efficient cleaning experience
Cost-effective access to advanced and expensive ro-
bots for users.
Access to advanced technology and capabilities
through smart robots.
Improved efficiency and effectiveness in performing
household tasks.
Enhanced user experience through interactive and
intuitive interfaces.
Potential for revenue generation for robot companies
by monetizing their robots through rentals.
24/7 Availability: Ensuring round-the-clock access to ro-
bot rentals, allowing users to schedule cleaning sessions at
their convenience, even during late hours or weekends.
Value proposition

Keepex 24
Customer segments
Busy Professionals: Targeting individuals with deman-
ding careers who seek efficient and time-saving solutions to
manage household chores effectively.
Offices and Commercial Spaces: Catering to businesses
and organizations that require reliable and convenient cleaning
solutions to maintain clean and organized work environments
Homeowners or renters who value convenience and time-sa-
ving.
Events and Exhibition Centers: Providing cleaning ser-
vices for events, exhibitions, and conferences, where rapid and
efficient cleaning is essential.
Educational Institutions: Offering cleaning solutions to
schools, colleges, and universities to maintain clean and hygie-
nic learning environments.
Tech enthusiasts or early adopters interested in explo-
ring the potential of smart home technologies.
Busy professionals or dual-income households with
limited time for chores.
Elderly individuals or people with mobility limitations
who require additional support.
Households and Apartments: Addressing the cleaning
needs of households and apartments where individuals may
lack the time or assistance for thorough cleaning.

Keepex 25
Customer relationships
Channels
User-Friendly Platform Interface: Designing an intuitive
and user-friendly platform interface that ensures a seamless
and enjoyable experience for users during the booking and ren-
tal process.
Personalized Customer Support: Providing responsive
and personalized customer support through various channels
(e.g., phone, email, live chat) to address inquiries, provide gui-
dance, and resolve issues promptly.
Feedback and Review Mechanism: Implementing a fee-
dback and review system to gather user insights, improve servi-
ce quality, and foster customer engagement.
Regular updates and improvements to the robot’s capabili-
ties based on user feedback.
Regular Communication: Establishing regular commu-
nication with customers through email notifications, reminders,
and updates to keep them informed about their bookings, rental
duration, and any relevant service updates.
Personalized recommendations and tips for maximi-
zing the benefits of smart robots.
Website and Online Booking Portal: Creating a compre-
hensive website and online booking portal that serves as a cen-
tral hub for information, robot selection, and easy reservation
process.
Social Media Channels (Facebook, Instagram, ...): Uti-
lizing popular social media platforms to build brand awareness,
engage with the target audience, share updates, and run pro-
motional campaigns.

Keepex 26
Robot manufacturers and suppliers for sourcing the
smart robots. (Boston Dynamics, softbank, Halodi, XYZ)
allows us to procure high-quality and diverse robot inventory.
Software developers for creating and maintaining the
robot control systems and user interface.
Payment Gateway Providers: Integrating with trusted
payment gateway providers enables secure and seamless onli-
ne transactions.
Customer Support Services: Establishing partnerships
with customer support services allows us to provide responsive
assistance and resolve any user inquiries effectively.
Marketing and advertising agencies for promoting the service.
Service providers for maintenance and repairs of the robots.
Key partners
Online marketing and advertising through social me-
dia, search engines, and targeted websites.
Partnerships with Cleaning Services Companies: Esta-
blishing partnerships with cleaning services companies to pro-
mote the robot rental service as an additional offering, expan-
ding reach and tapping into their existing customer base.
Referral Programs: Implementing a referral program to
incentivize existing customers to refer the service to their ne-
twork, leveraging word-of-mouth marketing and driving custo-
mer acquisition.

Keepex 27
Platform Development and Maintenance: Continuously
developing and enhancing our platform to provide a user-friend-
ly interface, seamless booking experience, and robust features.
Partner Collaboration and Integration: Collaborating
with robot manufacturers and other partners to streamline in-
ventory management, delivery processes, and payment inte-
grations.
Marketing and Promotion: Implementing effective mar-
keting strategies to increase brand awareness, attract new cus-
tomers, and retain existing ones.
Robot Procurement and Inventory Management: Sour-
cing robots from different manufacturers, managing inventory
levels, and ensuring availability of a variety of robot models.
Development and maintenance of the rental platform and
mobile application.
Customer Support and Assistance: Providing responsi-
ve customer support through various channels, resolving inqui-
ries, and offering guidance throughout the rental journey
Smart robots with advanced features for household cho-
res.
Technological infrastructure for managing bookings, pay-
ments, and communication. Robust servers, hosting, and software
systems to support the platform’s functionality, security, and scalabi-
lity
Key activities
Key resources

Keepex 28
Robot Procurement and Maintenance: Investing in purchasing and
maintaining a diverse inventory of robots, considering factors such
as purchase costs, maintenance expenses, and periodic upgrades.
Platform Development and Upgrades: Allocating resources to con-
tinuously develop, enhance, and upgrade the platform to meet user
needs, improve functionality, and address any technical require-
ments.
Marketing and Advertising: Allocating budget for marketing cam-
paigns, online advertising, social media promotions, and other mar-
keting initiatives to raise awareness and attract customers.
Employee Salaries and Benefits: Covering the salaries, benefits,
and incentives for employees involved in platform development,
customer support, marketing, sales, and operations.
Operational Costs: Covering overhead expenses such as office
rent, utilities, administrative costs, and other operational expenditu-
res necessary to support the business operations.
Cost structure
Development Team: Skilled software engineers, desig-
ners, and technicians responsible for platform development,
maintenance, and updates.
Partnerships and collaborations with manufacturers,
suppliers, and service providers.
Customer Support Team: Knowledgeable and respon-
sive team members to assist users with inquiries, troubleshoo-
ting, and general support.
Marketing and Sales Team: Experienced professionals
focused on creating and implementing effective marketing stra-
tegies, attracting new customers, and maintaining customer
relationships.

Keepex 29
Rental Fees (Hourly, Daily, Weekly): Generating reve-
nue through rental fees charged to users based on the duration
of robot usage, offering flexible rental options to accommodate
varying customer needs.
Premium Features and Customization Options: Offe-
ring premium features, such as advanced cleaning capabilities,
additional accessories, or customization options, at an additio-
nal cost to generate extra revenue.
Delivery and Pickup Charges: Charging delivery and
pickup fees to cover the cost of transportation and logistics as-
sociated with delivering robots to customer locations.
Partnerships and Commissions: Exploring partnership
opportunities and earning commissions by collaborating with
cleaning services companies or other relevant service provi-
ders.
As shown in the revenue stream section before, the revenue
would mainly come the renting model that we will offer with the
robots. Other revenue options would be minor in the beginning
and depending on how the future shapes, they might become
more important.
Eventually selling robots of our own would be the optimal goal,
but that is still further away in the future.
Revenue stream
Revenue model

Keepex 30
Pricing
Digital marketing strategy
As this project is based in the future, there is no certain way to
know pricing, every price shown in the prototype are subject to
change. As per Goldman Basch, robots should drop their pro-
duction costs by 20% yearly, up to 2035 to be able to make the
robots profitable in 2 years of “being in the streets”.
The expectation of robot prices still varies from 3000 to 20000
depending in the technology used, but as robots become more
“massive” in factories, the price may drop further.
Everything is tied to speculations and no certain pricing
can be set now
LinkedIn Marketing:
Leverage LinkedIn’s professional network to target affluent and
busy individuals who are likely to be interested in innovative
cleaning solutions.
Create compelling LinkedIn ads highlighting the time-saving
benefits and convenience of our rental robot service.
Engage with relevant LinkedIn groups and communities related
to technology, home improvement, and smart living.
Why LinkedIn? LinkedIn has many professionals from the tech
industry, our main user persona, so it would be the ideal plat-
form to attract interest and users.
Tech Conferences and Events:
Participate in tech conferences, exhibitions, and trade shows
that attract our target audience.

Keepex 31
Showcase our rental robot service at booths or demo areas,
allowing potential customers to experience the technology
firsthand.
Deliver informative talks or presentations on the benefits and
impact of automation in household chores.
Be thought leadership in robotics/domotics.
Strategic Partnerships:
Collaborate with luxury lifestyle brands, interior design firms, or
high-end home appliance retailers.
Create co-marketing initiatives or exclusive offers to tap into
their affluent customer base.
Explore partnerships with concierge services or property mana-
gement companies that cater to high-net-worth individuals.

Keepex 32
KPI’s and actionable Metrics

Keepex 33
Scope: the scope of our project is to revolutionize the way peo-
ple manage their daily tasks, routines, and chores by providing
a rental robot service, but also to close the gap of the certain
future, one where robots will be walking among us, so we will
try to help people and our users to get used to it.
Goal: Our goal is to empower individuals to reclaim their time,
focus on what truly matters to them, and enhance their overall
quality of life.
Over the next 10 years, our scope will expand as we strive to
become a leading provider of rental robot services globally. We
aim to establish a strong presence in key markets, catering to
a diverse range of customer segments, including residential,
commercial, and industrial sectors. Our goal is to become the
go-to platform for accessing reliable and efficient robotic solu-
tions for various tasks.
Specifically, our scope and goals for the next 10 years include:
Geographic Expansion: We will extend our services to new
regions and countries, allowing more people worldwide to be-
nefit from our rental robot solutions.
Service Portfolio Expansion: We will continuously expand
our range of available robots and services, catering to a wide
array of tasks and customer needs. This includes offering spe-
cialized robots for cleaning, cooking, caregiving, and more.
Technological Advancements: We will stay at the forefront
of technological advancements, adopting and integrating cu-
tting-edge features and capabilities into our rental robot fleet.
This will ensure that our customers have access to the most
advanced and efficient robotic solutions.
Scope and Goals
Digital Solution & Product Development

Keepex 34
Customer Acquisition and Retention: We will focus on
acquiring new customers through targeted marketing strategies
and providing exceptional user experiences. Our goal is to build
long-lasting relationships with our customers, fostering loyalty
and encouraging repeat usage of our rental robot service.
Partnerships and Collaborations: We will establish strate-
gic partnerships with key stakeholders in the robotics and tech-
nology industries. These collaborations will enable us to access
the latest innovations, expand our service offerings, and enhan-
ce our overall value proposition.
Sustainability and Social Responsibility: We will prioriti-
ze environmental sustainability by investing in eco-friendly and
energy-efficient robots. Additionally, we will actively contribute
to the community by supporting social initiatives and promoting
accessibility to our services for people with diverse needs.
Financial Growth and Stability: We aim to achieve sustai-
nable revenue growth, ensuring the financial stability and scala-
bility of our business. This will enable us to continue investing in
research and development, customer support, and operational
efficiency.
By aligning our scope and goals with a long-term vision, we stri-
ve to establish ourselves as a trusted leader in the rental robot
industry, making a positive impact on people’s lives by freeing
up their time and providing innovative solutions for their every-
day needs.

Keepex 35
First step (ideating)
First step was about selecting an industry.
we knew that want to make something
around robotics. and that was the only clue
we had. we started to talk about a lot of
industries and used crazy 8 technique to
generate more idea on general topic of using
robots mainly in people’s daily life.
what is happening out there?
what is current situation?
do we need to focus on industrial robots?
or do we need to focus on robots in public spaces?
or robots in private spaces?
The Double Diamond Design Thinking
Process
UX Process and User Research Result

Keepex 36
Key outcome:
The topics that exist in the field of robotics are very diverse.
Ideas collected in the fields of caring robots (private and public
spaces), smart city (public spaces), industrial robots and Domo-
tics robots (private spaces) seems to be more interesting than
other fields.
It was decided that for the next stage, a series of studies rela-
ted to the mentioned areas will be conducted and metrics will
be made to create focus and convergence on an idea.

Keepex 37
Second step (Desk Research and Converge)
In this research cycle, we tried to clarify our target
area by creating few criteria:
• Access to market information: If it’s possible to
obtain previous data research and if it’s applicable
for next steps.
• Access to users: How easy we can have
access to Users of target industry.
• The possibility of predicting the future: If we
can predict the next 10 years changes based on
current data and analysis.
• Team members’ interest in the field: How much our team
passionate about the target industry in general.
Based on our gathered data on each subject we considered a
number between 5(high value) to 1 (low value).
Key outcome:
• Research about work environment needs paperwork and may con-
front many obstacles
• Asking users in public spaces consume huge energy and needs
on-site research
• People using AI assistant in private spaces mostly and it is easy to
get access to those kinds of users.
• Conducting research on using more complicated solutions for private
spaces could be insightful.
• Finally decided to continue our research in house spaces.
• What’s going on in houses with ai assistant solutions.
It was obvious to put our focus on in-house robots but value number of
caring robots was close to Domotics. We decided to put our efforts to
consider caring robots features as a plus value and see if we can add
caring feature to in-house use robots if we could.

Keepex 38
Third and Fourth Steps
(User Interviews and deduction)
By now we already know to focus on in-house
processes, and we need to know what is
happening in people’s normal day whether they
are working from home or on-site.
So we decided to understand the user flow of AI
assistant which known as Home Assistant or
Smart Speakers and ask people about their
experience of having Amazon Alexa or Google
Home smart speakers.
• what are smart assistant user pain which they wish to re-
move
• what are the most usable features of smart assistant
• which routines are crucial for users of smart devices
• which opportunities are lied down for us to take
We Interviewed 5 people in four different continents.
Average age of users 34 Between 23 to 44 male and female.
All of our participants were busy, tech related and were produc-
tive in their lives.
interview questions could be find in appendix section.

Keepex 39
Key outcome:
• Based on the experience of the interviewed users, smart
speakers are not smart enough as the users expected.
• Their main use of these devices is as alarm clock, remin-
der, play music and fast short search on internet.
• Collective pain: cannot follow questions, connect other de-
vices to smart speaker as a hub, misunderstanding commands,
not useful as users expected.
• What wishes users have: They wish those devices could
take burden from their shoulder, help them do their jobs faster,
more efficient and more effective and help them be more pro-
ductive.
•
How can we help busy individuals to achieve their goals? to be
more productive and also have more free time to do whatever
they want?
We knew that we can utilize robots with AI generated persona-
lities in our way to achieve our goal and to serve our users in
the end. But we did not know how use robots to serve users,
because of that at first, we needed to get information about our
users’ daily life, beyond using Smart home or other little devi-
ces, to understand their habit, daily flow and their experiences,
pians and frustrations.
Fifth Step: survey and interview with 68 participant
We conduct a survey to realize how people d
housework and how they manage it normally.
We wanted to know which activity in the house
s a pain and which one of them is enjoying.
Also to know how much time they spend normally
to do their duties, if they use extra hands or doing
t by themselves.
We create the survey and translate to Persian and
Spanish to have more participant.

Keepex 40
63 people participate in our survey. Also Interview with 5 peo-
ple.
The survey questionnaire and interview questions are accessi-
ble in appendix part.
Less than a half of them were housekeeper and rest of them
have a job outside of house.
Key outcome:
• Most time-consuming house chores are cleaning (vacuum
and mop mostly), cooking, washing dishes, washing clothes,
dusting, organizing and cleaning bathroom
• The most enjoyable chore is cooking
• Most painful chores are vacuuming, mopping, dusting, or-
ganizing and cleaning bathroom
• Our participant spent 1-2 hours a day doing house chores
• House chores are mainly done by home owners, other
ways of doing the chores are using cleaning companies, online
services and using auto vacuum cleaners

Keepex 41
Conclusion:
using robot to help users doing their chores looks reasonable.
But how can we put such pioneer idea in front of users and ex-
pect them to find it useful, desirable and effective.
Sixth Step: User Expectation Interviews ofhaving robots (4
Participant)
• In this step we wanted to know how user could
become aware of using robot as a service or as a
product and what is their expectation?
• After being aware how users going forward
and which step is next move?
• How user expect to obtain the product, online
or physically?
• Which feature of robot is more important,
whichfeatures are not necessary and so on?
• How product should be delivered to user?
• What are users’ preferences of visuals and functionalities of
robot?
Key outcome:
• Price sense: user expectation of a robot price is far different
from reality. Users expect the price of a housekeeper robot to
be in the range of 10K Euro, while robots that have the abili-
ty and intelligence to do housework are estimated to be much
more expensive than the mentioned number.
• As we already aware of from prior researches: Users prefer
to not to think of doing chores anymore. We called this prefe-
rence as a “Dream Situation”
• Word of mouth from a familiar face has more powerful moti-
vation to use this product compared to other channels like so-
cial media, newsletter update, direct email and environmental
ads. This means we need to keep the initial customers extre-
mely satisfied and go beyond their initial expectations.
• Users prefer that the robot knows its tasks and performs all
the expected tasks by scanning the environment and identifying
obstacles from the moment it is turned on.

Keepex 42
• From the user’s point of view, the robot should be able to
do more. Cleaning the car, filling the gas tank, taking care of
children and the elderly, taking the pets out, shopping and en-
tertaining people.
Conclusion:
It seems that buying such robots is not very feasible, although
the desire of users to use such robots is strongly confirmed, but
there is a need to provide people with access to such an expe-
rience in another way.
Seventh Step: User Expectation Interviews Renting instead
of having (3 Participant)
If you had a platform for renting robot, What did
you do with it? (Usage case) tell me about
important ones.
- You prefer use it daily, hourly, weekly, monthly?
- How much are you willing to pay for it?(Maximum)
- Do you want to have access to the robot at all
times?
- Do you mind if the robot comes to your place
from time to time when its needed?
- What are your expectations of it knowing this is
an expensive service
- Are you going to set the robot to come when you are in or out-
side the house?
- what is your expectation of this platform, what would you think
is needed to show you, access to?
Conclusion:
User Personas
this user pesonas were made after all our interviews, we will go
deep in them to be able to empathize with our user personas.

Keepex 43
Persona 1: Professional Marketing Manager - Emily Johnson
1. Background: Emily Johnson is a highly experienced mar-
keting manager in her mid-40s. She has been married for se-
veral years and leads a demanding career. With her extensive
work experience, she has developed a strong professional
network and is known for her strategic thinking and leadership
skills.
2. Goals: Emily’s primary goal is to excel in her marketing
career and consistently deliver successful campaigns for her
clients or company. She also aims to maintain a healthy work-li-
fe balance and spend quality time with her family.
3. Challenges: Emily faces the challenge of managing her
time effectively due to her demanding job responsibilities. She
often finds it difficult to balance her work commitments with
household chores, leading to stress and exhaustion.
4. Core Needs: Emily needs a reliable and time-efficient so-
lution for handling household chores so that she can focus on
her professional responsibilities and enjoy quality time with her
family.
5. Motivations: Emily is motivated by the desire to advance
her career and make a significant impact in the marketing in-
dustry. She also values having a clean and organized home
environment that promotes relaxation and rejuvenation.
6. MBTI Personality: INTJ (Introverted, Intuitive, Thinking, Ju-
dging) Emily is a detail-oriented marketing manager who values
efficiency and strategic thinking. She is likely to have a strong
focus on long-term goals, data analysis, and making informed
decisions. Her introverted nature may drive her to prefer wor-
king independently and using her analytical skills to drive re-
sults.
7. Personal Quote: “Success is the outcome of focused
efforts and efficient time management.”

Keepex 44
8. Brands Emily loves to use: Emily is drawn to brands that
offer time-saving solutions, such as home cleaning services
and smart home devices that automate household tasks.
9. Archetype: The “Sage” archetype best represents Emily,
as she possesses deep knowledge and expertise in her field
and seeks practical solutions to optimize her time and producti-
vity.
Persona 2: Influencer Content Creator - Alex Rodriguez
1. Background: Alex Rodriguez is a young influencer in his
late 20s, known for his popular YouTube channel where he
creates engaging content and streams various activities. He
has gained a substantial following and generates income throu-
gh brand collaborations and ad revenue.
2. Goals: Alex’s main goal is to continue growing his online
presence, expanding his audience, and establishing himself
as a leading influencer in his niche. He also aims to create
high-quality and captivating content that resonates with his
viewers.
3. Challenges: Alex faces the challenge of managing his time
efficiently, as his content creation schedule often leaves little
room for household chores. He struggles to maintain a clean
and visually appealing living and workspace, which can impact
his productivity and content quality.
4. Core Needs: Alex needs a convenient and time-saving so-
lution to handle cleaning and maintenance tasks, allowing him
to focus on content creation, engagement with his audience,
and overall growth of his online brand.
5. Motivations: Alex is motivated by the opportunity to ex-
press his creativity, connect with his audience, and make a
positive impact through his content. He also seeks a clean and
organized environment that reflects professionalism and enhan-
ces the quality of his videos.

Keepex 45
6. MBTI Personality: ENFP (Extraverted, Intuitive, Feeling,
Perceiving) Alex, as a young and creative influencer, may pos-
sess an outgoing and enthusiastic personality. Being intuitive,
they are likely to embrace new ideas and trends, finding inno-
vative ways to engage their audience. Their strong sense of
empathy and passion for their work can help them connect with
their followers on a deeper level.
7. Personal Quote: “Creating moments that inspire and en-
tertain is my ultimate passion.”
8. Brands Alex loves to use: Alex is attracted to brands that
offer innovative tech gadgets, smart home devices, and ti-
me-saving cleaning solutions that align with his digital-savvy
persona.
9. Archetype: The “Entertainer” archetype best represents
Alex, as he thrives on captivating his audience through his en-
gaging and entertaining content, while also seeking efficiency in
managing his time and responsibilities.
B2B Persona: Research Facility Manager - Sarah Davis-45 Yrs
Old
1. Background: Sarah Davis is a highly experienced research
facility manager, responsible for overseeing the operations and
maintenance of a scientific laboratory. She has a strong back-
ground in scientific research and is well-versed in the stringent
requirements and protocols of working in a laboratory environ-
ment.
2. Goals: Sarah’s primary goal is to ensure the smooth ope-
ration of the research facility while maintaining the highest stan-
dards of cleanliness and contamination prevention. She aims to
create an optimal working environment for researchers, ensu-
ring accurate and reliable results in their experiments.

Keepex 46
3. Challenges: Sarah faces the challenge of balancing the de-
manding requirements of maintaining a sterile and contaminant-free
environment with limited resources and time constraints. She also
needs to stay updated on the latest technologies and industry best
practices to enhance efficiency and productivity.
4. Core Needs: Sarah needs a solution that can effectively assist
in cleaning and maintaining the laboratory space, minimizing the
risk of contamination and ensuring the safety of the researchers
and sensitive materials. The solution should be reliable, precise,
and adaptable to the specific cleaning requirements of a research
facility.
5. Motivations: Sarah is motivated by the pursuit of scientific ex-
cellence and the opportunity to contribute to groundbreaking re-
search. She is driven by the desire to provide researchers with an
environment conducive to their work, enabling them to make signifi-
cant discoveries and advancements in their respective fields.
6. MBTI Personality: ISTJ (Introverted, Sensing, Thinking, Jud-
ging) Sarah, working in the field of laboratories and research faci-
lities, may exhibit a more practical and detail-oriented personality.
Her introverted nature makes her comfortable working independent-
ly, while her logical thinking and attention to detail ensure accuracy
in her work. She values structure, organization, and reliability in her
professional environment.
7. Personal Quote: “In the world of scientific research, attention
to detail and precision are paramount. Every action we take contri-
butes to the pursuit of knowledge and discovery.”
8. Preferred Brands: Sarah appreciates brands that prioritize
quality, precision, and reliability. Companies like Thermo Fisher
Scientific, Eppendorf, and 3M are among her trusted choices for
laboratory equipment and consumables.
9. Archetype: The Caregiver Archetype is fitting for Sarah, as she
is deeply committed to ensuring the safety, well-being, and success
of the researchers in her facility. Her nurturing nature and attention
to detail align with the values of this archetype, as she diligently ca-
res for the environment and the people she serves.

Keepex 47
Empathy maps
We created two empathy maps to gain a deeper understanding
of our B2B and B2C users. Two figures in below show the key
pains and gains of our potential users.
Think and Feel: Curious about the concept of rental ro-
bots, excited about the convenience and time-saving potential,
concerned about affordability and ease of use.
See: Robotic technology as a futuristic and advanced so-
lution, potential cost savings compared to owning robots, avai-
lability of different robot models for various tasks.
Hear: Word-of-mouth recommendations from friends or fa-
mily who have used the rental robot service, positive feedback
about the convenience and effectiveness of the robots.
Say and Do: Express interest in trying out rental robots for
household chores and cleaning tasks, search online for rental
robot services, compare prices and features, ask for recom-
mendations from online communities.

Keepex 48
Pains: Concerns about the reliability and safety of the ro-
bots, uncertainty about the rental process and terms, potential
difficulty in operating the robots without prior experience.
Gains: Time savings and convenience by outsourcing
household chores to rental robots, improved cleanliness and
tidiness in their living spaces, opportunity to experience cut-
ting-edge technology.
Think and Feel: Frustrated with traditional cleaning and logis-
tics methods, open to exploring innovative solutions, eager to
improve efficiency and productivity.
See: Need for large-scale cleaning and logistics operations, po-
tential for reducing labor costs, improved cleanliness and safety
standards.
Hear: Industry news and discussions about automation and
robotics in the cleaning and logistics sectors, success stories of
companies that have adopted similar technologies.
Say and Do: Discuss challenges in managing large cleaning
and logistics operations, inquire about solutions to improve effi-
ciency and reduce costs, actively seek out information on rental
robot services.

Keepex 49
Pains: Struggles with labor-intensive cleaning and logistics pro-
cesses, rising labor costs, potential hygiene and safety issues
in high-traffic areas.
Gains: Increased operational efficiency, reduced labor costs,
improved cleanliness and hygiene standards, potential for bet-
ter customer satisfaction and enhanced reputation.
User journeys
To create a product that will be useful and desirable, we nee-
ded to understand the journey of our key personas.

Keepex 50
The next user journey represents one of the iteration of our
project before pivoting to the rental platform. This version was
selling our own produced robot able to clean efficiently and
effectively.
Why for us the customer journey is important? Tony Fadell (in-
ventor of the Ipod, Iphone and Nest) said in Reddit on his AMA
in the r/Technology subreddit that the customer journey is what
companies should focus on to create a succesful product, given
his expertise in creating innovative products we decided to fo-
llow what he has said.
By analizing well the customer journeys and working on them,
we can make sure to understand in which touchpoints of the
journey we can create a better experience, overall enhancing it
for the user.
In this cases, the main painpoint was the accessibility and how
easy it was to get a robot, also connectivity with the user.

Keepex 52
Functionality matrix & MLP
Flow charts
Flow charts allowed us to strategize what pages needed to build
for our Demo and for users to grasp the concept of the platform as
quickly as possible.
Below are the flowcharts labeled with main goal and process.
flowchart for times that user want to see robots features and then
after approved one model check if it’s available for specific time pe-
riod and then finds out that robot is not available for that time then
system suggest an alternative robot based on user preference and
tell user that this robot is much similar to user’s need and it is also
available.
Start --> Sign up or Login --> Forgot Password? --> Reset
Password --> Check Email --> Follow Reset Instructions --> New
Password Set --> Login --> Browse or Search for Robots --> Select
a Robot --> Check Availability --> Is the Robot Available? --> Yes -->
Book Rental --> Proceed to Payment --> Enter Payment Details -->
Confirm Payment --> Payment Successful?

Keepex 53
Wireframes
First Keepex prototype, first iteration for a robot companion app.
Keepex rental web page wireframe, streamlined process so users
can easily success in the designed tasks

Keepex 54
Design principles
Minimalistic and Futuristic Aesthetics: We will embrace a
clean, minimalist design with a futuristic touch. Utilize sleek and mo-
dern visual elements, simple yet efficient typography, minimalistic
icons to create a visually appealing and forward looking interface.
Seamless User Experience: Prioritize a seamless and intui-
tive user experience throughout the rental platform. Streamline the
user journey, minimizing the number of steps required to browse,
select, and rent robots. Ensure that key information is easily acces-
sible, and provide clear calls-to-action to guide users effortlessly
through the process.
Clear and Concise Information: Present information in a
clear and concise manner, avoiding clutter and unnecessary dis-
tractions. Use visual hierarchy to emphasize important details and
provide succinct descriptions, specifications, and pricing information
for each robot rental option.
Intuitive Navigation and Search: Implement a user friendly
navigation system that allows users to easily explore and find the
rentals they want.
Trust and Security: Prioritize trust and security throughout
the platform. Implement secure payment gateways, ensure the pro-
tection of user data through encryption and privacy measures, and
provide transparent terms and conditions.
Continuous Improvement: Adopt a mindset of continuous
improvement and iterate on the design based on user feedback and
data analysis. Regularly test and optimize the platform to ensure it
remains user-centric, meets evolving user needs, and keeps pace
with advancements in technology and design trends.
By following these design principles, the rental platform can create
a modern and futuristic web experience that engages users, simpli-
fies the rental process, and reinforces the platform’s position as a
cutting-edge solution in the rental robot industry.

55
Keepex
Keepex
Welcome to the brand identity guidelines for KeepeX, your pre-
mier platform for renting smart robots to revolutionize cleaning
and chores. This document will provide you with a detailed
overview of our brand’s identity, ensuring consistency and ac-
curacy in every aspect of our visual and verbal communica-
tions.
By following these guidelines, we can establish a strong and
memorable brand presence that resonates with our target au-
dience.
Our logo serves as the visual representation of KeepeX. It
embodies our brand’s essence and values. The logo consists
of a sleek, futuristic font, symbolizing innovation and efficien-
cy. Its dynamic lines and modern design evoke a sense of
forward-thinking technology and progress. The logo should
always be displayed in its original form, without any alterations
or distortions, to maintain its integrity and recognition.
Brand Identity guidlines
Logo
air 20 px
X size 64 px

Keepex 56
Tone of Voice
Our tone of voice reflects the personality and values of KeepeX.
It is professional, yet approachable, striking a balance between
expertise and empathy. We aim to communicate with confiden-
ce and authority while demonstrating a genuine understanding
of our customers’ needs. By using clear, concise, and engaging
language, we establish a connection with our audience and
build trust in our rental robot services.
Our primary brand color is a vibrant electric blue (#0478FF).
This bold hue represents trust, reliability, and sophistication. It
captures the essence of our cutting-edge technology and inspi-
res confidence in our rental robot services. The secondary co-
lor palette includes complementary shades such as cool black
(#333333) and crisp white (#FFFFFF), which provide a clean
and professional backdrop for our visual elements.
Logo font: Raleway Bold
Text font web page: Nunito 16px, 24px, 32px, 64px.
Colors
Typography

Keepex 57
Visual Elements
Brand Messaging
Consistency
Our visual elements consist of high-quality imagery showca-
sing the versatility and benefits of our rental robots. We depict
robots seamlessly integrating into various environments, perfor-
ming tasks with ease and precision.
The imagery emphasizes the convenience, efficiency, and ti-
me-saving aspects of our services. It should convey a sense
of modernity, sophistication, and reliability, aligning with our
brand’s identity.
Our brand messaging revolves around empowering individuals
and businesses to reclaim their time and enjoy a hassle-free
cleaning experience. We emphasize the convenience, efficien-
cy, and innovation of our rental robots, highlighting how they
transform mundane tasks into moments of freedom and pro-
ductivity.
Our messaging should evoke emotions, inspire action, and
clearly communicate the value proposition of KeepeX.
Consistency is key to maintaining a strong and cohesive brand
identity. All brand elements, including logo, colors, typography,
tone of voice, and visual elements, must be used consistently
across all platforms and touchpoints. Whether it’s our website,
social media, advertising materials, or customer interactions,
every communication should align with our brand guidelines to
create a seamless and memorable brand experience.

Keepex 58
Accessibility guidelines
Conclusion
Inclusive Design
With these brand identity guidelines, we ensure that KeepeX
maintains a strong and distinctive presence in the market. By
adhering to the specified logo usage, color palette, typography,
tone of voice, visual elements, brand messaging, and con-
sistency standards, we build a trustworthy and recognizable
brand. Let’s bring the future of cleaning and chores to life with
KeepeX and make a lasting impression on our audience.
Inclusive design ensures that our platform is accessible to all
individuals, regardless of their abilities or disabilities. By prioriti-
zing inclusive design, we create an environment where everyo-
ne can participate equally, fostering a sense of belonging and
empowering individuals to engage with our services.
We will implement accessible features such as alternative text
for images, clear and intuitive navigation, and adaptable user
interfaces to accommodate diverse needs.

Keepex 59
Color contrast plays a crucial role in making our platform visua-
lly accessible. We adhere to WCAG (Web Content Accessibility
Guidelines) standards, ensuring sufficient contrast between
text and background colors. This enables individuals with visual
impairments or color vision deficiencies to read and understand
content comfortably. Additionally, we provide options to adjust
font sizes and use clear typography to enhance readability.
Our platform designed to be compatible with various assistive
technologies, such as screen readers, voice control, and mag-
nification tools. We follow accessibility best practices, including
proper labeling of form fields, informative link text, and seman-
tic markup, to ensure that assistive technologies can accurately
interpret and convey the content and functionality of our plat-
form.
We recognize the importance of clear and concise content for
individuals with cognitive disabilities or those who prefer sim-
plified information. We use plain language and avoid jargon or
complex terms whenever possible. By presenting information in
a straightforward manner, we ensure that our platform is acces-
sible and understandable to a wider audience.
Color Contrast and Visual Accessibility
Assistive Technology Compatibility
Clear and Concise Content

Keepex 60
While traditional product roadmaps outline a timeline of specific
features and releases, for a project with a 10-year horizon, it
is important to focus on the foundational actions and strategic
initiatives required to make this project possible. Instead of a
traditional roadmap, we will outline key areas of focus and ac-
tions needed to ensure the long-term success of the rental ro-
bot platform:
Research and Development: Invest in ongoing research
and development to stay at the forefront of robotic technology
advancements. Collaborate with industry experts, academic
institutions, and manufacturers to identify emerging trends and
incorporate cutting-edge features into the rental robots. This in-
cludes advancements in artificial intelligence, machine learning,
natural language processing, and computer vision.
Strategic Partnerships: Form strategic partnerships with
reputable robot manufacturers, suppliers, and service providers
Product roadmap
User Feedback and Continuous Improvement
Accessibility is an ongoing process, and we value user feed-
back in identifying areas for improvement. We will provide ac-
cessible channels for users to report any accessibility issues
they encounter and address them promptly. Additionally, we will
conduct regular accessibility audits and tests to ensure our plat-
form remains inclusive and accessible over time.
By incorporating these accessibility guidelines into our design,
development, and interactions with the world, we demonstra-
te our commitment to creating an inclusive environment for all
users. KeepeX aims to break down barriers and provide equal
access to our rental robot services, allowing everyone to benefit
from the convenience, efficiency, and innovation our platform
offers.

Keepex 61
to ensure a consistent supply of high-quality robots. Establi-
shing strong relationships will enable access to the latest mo-
dels, promote co-innovation, and secure competitive pricing to
cater to evolving customer demands.
User-Centric Approach: Continuously gather user feedback
and analyze market trends to understand evolving customer
needs and preferences. Incorporate user feedback into iterative
improvements of the rental platform, enhancing usability, ad-
ding new features, and optimizing the overall user experience.
Regulatory Compliance: Stay informed about evolving re-
gulations related to robotics, data privacy, and liability. Establish
strong governance practices to ensure compliance with rele-
vant laws and regulations to protect user data, mitigate legal
risks, and maintain a high level of trust with customers.
Talent Acquisition and Development: Build a talented and
diverse team with expertise in robotics, AI, software develop-
ment, user experience, and customer support. Invest in con-
tinuous learning and professional development programs to
keep the team updated with the latest technologies and indus-
try best practices.
Marketing and Branding: Develop a comprehensive mar-
keting and branding strategy to increase awareness and drive
adoption of the rental robot platform. Leverage digital marke-
ting, content creation, and social media channels to reach the
target audience. Highlight the platform’s unique value proposi-
tion, convenience, cost-effectiveness, and its ability to provide
users with the freedom and time they deserve.
Continuous Innovation: Foster a culture of innovation wi-
thin the organization by encouraging creativity, experimentation,
and idea generation. Regularly evaluate emerging technolo-
gies, market trends, and customer feedback to identify oppor-
tunities for new features, services, or partnerships that can fur-
ther differentiate the platform and maintain a competitive edge.

Keepex 62
Product backlog
Ethical Considerations: Proactively address ethical con-
cerns surrounding the use of rental robots. Educate the public
about the benefits and cooperative nature of robots, ensuring
transparency about data privacy and security measures. Colla-
borate with industry associations and regulatory bodies to esta-
blish ethical guidelines and best practices.
Long-term Sustainability: Develop a long-term sustaina-
bility plan that encompasses financial stability, responsible re-
source management, and environmental impact considerations.
Evaluate the potential for renewable energy sources, recycling
programs for outdated robots, and initiatives to minimize the
platform’s carbon footprint.
By focusing on these key areas and taking strategic actions,
the rental robot platform can position itself as a leader in the in-
dustry, adapt to changing market dynamics, and meet customer
expectations over the course of the next decade and beyond.

Keepex 63
Target Platform
Architecture and frameworks
Priority:
Web page, Web app eventually.
Why?:
Users prefer not to use extra app on their phone for rare use at
first. Using rental platform in webpage use is more familiar for
many users and for more planned tasks.

Keepex 64
Selected Framework
Platform features
ReactJS for web frontend
Node.js for backend
React Native for cross-platform mobile app development as
next steps
User Registration and Authentication: Allow users to crea-
te accounts and securely authenticate their identity.
Robot Search and Selection: Enable users to browse and
search for robots based on criteria like features, availability, and
pricing.
Booking and Scheduling: Provide a seamless booking and
scheduling system for users to reserve robots for specific dates
and times.
Payment Processing: Integrate with payment gateways to
securely process payments for robot rentals.
WhatsApp integration to notify the user of any important
ocurrence in their house, or someone in charge in case of offi-
ces/hotel and the likes.
Customer Support: Provide channels for users to access
customer support and resolve any issues they encounter.
Google maps integration.

Keepex 65
Backend Definition and Connections
MVP goal
Backend Architecture:
Adopt a microservices architecture to ensure scalability and
flexibility.
Properly defining the backend components ensures that the
platform can handle increasing demand without sacrificing per-
formance.
Backend Components:
Utilize technologies like Express.js for API development, Mon-
goDB for the database, and Redis for caching.
managing data storage and retrieval. It includes defining the
database structure, selecting suitable database technologies,
and implementing efficient data access and manipulation pro-
cesses.
Integration Points:
Integrate with external services such as payment gateways,
robot inventory management systems, and notification services
for real-time updates.
Determine the integration methods, APIs, and protocols requi-
red for seamless communication between your platform and
these external services.
Build a functional platform with essential features like user re-
gistration, robot search and booking, payment processing, and
basic customer support.
Define success criteria based on metrics such as user engage-
ment, conversion rates, and positive user feedback.

Keepex 66
Conducting the usability test was essential for several reasons.
By observing and analyzing user interactions with the prototype
on the Figma platform, we aimed to:
Assess User Efficiency: Understanding how efficiently
users performed the assigned tasks provided valuable insights
into the effectiveness of our platform’s design and interface. By
measuring task completion times and success rates, we gained
an understanding of how well users were able to navigate and
utilize the features of the rental robot platform.
Evaluate Flow and Understanding: The usability test hel-
ped us assess how easily users comprehended the flow of the
web page. By observing their interactions and gathering fee-
dback, we gained insights into areas where the user journey
could be streamlined, ensuring a smoother and more intuitive
experience for users.
Identify Confusion Points: Identifying instances where
users expressed doubt or confusion during the test allowed us
to pinpoint specific areas of the platform that may require fur-
ther clarification or improvement. By understanding the pain
points and areas where users encountered difficulties, we could
address those issues and enhance the overall usability of the
platform.
Additionally, the demographic diversity of the test group, en-
compassing participants from different age ranges and geo-
graphic locations, ensured a comprehensive evaluation of the
platform’s usability across different user profiles and cultural
contexts.
Usability testing

Keepex 67
Key Findings:
Based on the results of the usability test, we made the following
observations:
General Understanding: The majority of participants de-
monstrated a clear understanding of the overall concept of the
rental robot platform, recognizing its purpose and value propo-
sition.
UX Writing Improvement: Almost all participants encounte-
red difficulties understanding certain UX writing aspects, speci-
fically the distinction between Plans and types of Entities. This
finding highlights the need for improved clarity and communica-
tion in these areas to enhance user comprehension.
Successful Customer Journeys: All users were able to
navigate through the platform and accomplish their intended
goals. This indicates that the proposed customer journeys were
effective in guiding users to their desired outcomes.
Why we did it:
The usability test allowed us to gather crucial feedback and in-
sights to improve the overall user experience of our rental robot
platform. By understanding user efficiency, flow, and potential
confusion points, we can refine the platform’s design, enhance
clarity in UX writing, and ensure that users can easily navigate
and achieve their goals. Ultimately, this iterative approach ba-
sed on user feedback will lead to a more user-friendly and suc-
cessful platform that meets the needs and expectations of our
target audience.

Keepex 68
First Interview with Smart Home device owners:
Before the interview begins, ask if they are comfortable being
recorded, reminding them that this is for research only purpo-
ses.
First - Welcome the person to the interview, ask them their
name, age, where they are from, their occupation.
Questions: This questions are meant to familiarize the partici-
pant to the topic
1. Do you have a home assistant? Which one?
2. What do you use it for? (if their answer is too short or
doesn’t explain enough) What other usages do you have in
mind for it?
3. How easy was it’s setup?
4. Could you tell us what a home assistant is for you?
5. Why did you decide to buy a home assistant?
6. How often do you use it? and what purposes
After the questions, talk about their experience, what they feel
when they use these devices, what are their concerns, what
they feel the devices lack, let it be a fluid dialogue.
Questions: This questions are more precise, so they are asked
after the first batch of questions and after the talk about how
they feel about the devices
1. Do you connect home assistants to other smart devices?
Which ones?
2. Does the device answer fast enough? Does it always un-
derstand you?
3. Where do you have the home assistant located? Do you
change the location normally?
4. What are the most useful features of these devices for
you?
Interview guide and questions
Appendix

Keepex 69
5. Has it made any aspect of your life easier? If yes, which
one?
6. Has it ever made you feel more productive in any way?
7. Have you ever wished for a feature this device doesn’t
have?
8. Have you ever had issues with it? What about privacy
issues? Like hearing from you.
9. AFTER ANSWER, What would you think if it could use its
camera to see (imagine that there is a camera on it)
10. Would it be better if it got context from seeing you with its
camera? or watching to who is it talking to
11. Would you grade your home assistant? maybe from 1 to
10. IF LOW SCORE (Under 7) Why did you give that grade to
it? IF HIGH SCORE (7 AND OVER) What are the highlights of
this device?
12. What kind of value do you feel from this device?
13. What are your suggestions on how this device could im-
prove?
14. Are you worried about your children’s privacy with this
device?
Temp question: which question you wish to ask you that we
missed?
Always remember that the conversation should be fluid, not just
ask questions, the participant needs to feel like they are the
one telling a story.
If you feel you can get more information in a question, you can
always go deeper with asking whys, use the ladder technique.

Keepex 70
Second Interview questions for house-
hold duties:
Start by telling the person that they will be recorded for investi-
gation purposes, that any information will only be used for this
investigation.
Let them say their name, age and what they do. The interview
is about house chores and how time consuming it is for people,
and we want to understand deeply what part of what chore is
the one that people really don’t like doing
- How do you typically stay on top of your household tasks and
responsibilities? Do you use any tools or apps to help you ma-
nage your schedule or keep track of your tasks?
- How do you manage to balance your house chores with other
responsibilities such as work, family obligations, or social activi-
ties?
- Have you ever felt like you needed more support or assistan-
ce with your household tasks (a person or a robot)? If so, what
did you do to address this need?
- What are some of the most frustrating aspects of keeping your
home clean and organized?
- What are the biggest challenges you face when it comes to
managing your household tasks and responsibilities?
- What are some of the most time-consuming house chores that
you find particularly exhausting?
- Are there any house chores that you absolutely hate doing?
If so, why? (Whichever they say they hate) Ask why again (IM-
PORTANT)
----------- Why is that house chore so daunting? What specifica-
lly makes you dislike it?

Keepex 71
----------- (Examples of questions for cleaning) What place spe-
cifically you don’t like cleaning? Why that place? does it change
how you clean the place?
----------- (Examples of questions for cooking) What part of the
cooking process do you dislike? Why that part? Is it every time?
- What are the most common mistakes (or bad habits if they
don’t understand) that people make when it comes to house
chores? How do you avoid making these mistakes yourself?
(interesting)
- If we had some tips for you about how to make that chore you
dislike faster, would you want it? would you maybe pay?
- Finally, what advice would you give to someone who is strug-
gling to keep up with their household tasks and responsibilities?
How can they overcome the inconvenience and create a more
manageable routine?

Keepex 72
Survey questionnaire
Greetings
We understand that your time is valuable, so we did our best to
make this survey as clear and straightforward as possible. Your
answers will be kept confidential and will only be used for re-
search purposes.
We value your honest and thoughtful feedback, so please don’t
hesitate to provide detailed responses to each question.
Once again, thank you for your participation. Your input is
greatly appreciated and priceless!
Best regards
Juan & Moein
The questionnaire in front of you deals with how you do hou-
sework and how you manage it normally.
Thank you for sharing your experience with us.
1. Please select your age range
2. Which of the following best describes your gender identi-
ty?
3. What is the highest level of education you have comple-
ted?
4. Country where you live in?
5. The type of occupation you have?
6. What are the house chores you regularly do?
7. Can you explain why did you considered those?
8. How much time do you spend on these chores daily in
average?
9. Which house chores do you find the most time-consu-
ming? do they stress you?
10. How do you manage your time to fit in your house chores
with other responsibilities?
11. Have you ever had a conflict with another household
member over house chores? If yes, how was it resolved?
12. Do you have a specific routine or schedule for completing
your house chores?
13. How do you prioritize your house chores?
14. Can you explain your routines or schedule a little bit
more?
15. Do you have any tips or tricks for making house chores

Keepex 73
Flow Charts
easier or more efficient?
16. Do you share the house chores with other members of
your household? If yes, Can you explain?
17. If you ever outsourced any of your house duties, can you
explain it why?
18. On a scale of 1-10, how satisfied are you with the amount
of time you spend on your house chores?
In order to conduct further research and obtain detailed infor-
mation, we are eager to be able to contact you for a thirty-minu-
te interview.
If you are interested, please enter your contact number or email
address or any network you are comfortable with so that we
can contact you.
It is obvious that relevant arrangements will be made before
making the call.
Thank you very much for your participation.
With the best wishes,
Moein & Juan
Figures below is about most demanding chores flow.

Keepex Case Study Provides Insights into Rental Robot Service

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