Key Assignment DraftWrite a paper of 1,500 words that respon

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This document outlines a key assignment to write a 1,500 word paper discussing how Web 2.0 and social media have altered how small businesses engage customers, attract new customers, listen to feedback, and respond to crises, providing current examples. The paper also asks to apply Kirton's theory of adaptation-innovation to discuss how a new entrepreneurial venture's approach to social media may differ from a more mature intrapreneurial venture.

Key Assignment Draft
Write a paper of 1,500 words that responds to the following:
Discuss how Web 2.0 and social media have altered the way in
which entrepreneurial and small businesses do the following:
Engage their existing customers
Attract new customers
Listen to employee and customer feedback
Respond to crises
Provide current examples.
Apply Kirton’s adaptation-innovation theory to discuss how a
newer entrepreneurial venture might differ from a more mature,
intrapreneurial venture in its approach to social media.

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