We spend much needed time and effort in designing and building the optimum experience for our users and visitors. We do usability testing to make sure the user understands the navigation and interactions related to the design. But, why aren't we asking them or testing if the content makes sense to them in the design? The messaging is often not there or it's ineffective, and we don't even realize it. We can easily overlook this major piece of the user experience and give the user a very useable site or application but the content stinks. In this session, we will take a look at why the messaging and the design go hand in hand to provide not only a good user experience but an effective one. We will go through a few examples in my own experiences with this topic and take a step forward empowering visual designers, UX designers and developers to better connect the messaging with the design from the initial design concepts.

1. How to make awesome sauce:
Putting the messaging in the
experience

2. Kid ‘n Play/House Party image
background
• Attention: The old-school rap theme in these
slides is not to force my musical tastes on you
but to expand your mind and to most of all…
enjoy the ride.

4. • Image of me when I was young

5. Esri slide
• Would like to have full background image with
map(s) and an Esri logo

7. • Pic of nick vujicic

8. • Pic of ghandi

9. • Pic of steve jobs

10. • Pic of zappos logo and founder

13. • Gayner Vanderchuk – “Marketers ruin
everything”

14. How do I stand out?

17. Let’s get Visual
• Background image

18. Background pic of something
illustrating visuals
• 90% of info submitted to the brain is visual
• Images process 60,000x faster than text

20. One does not work without the other
• An image to walk through an illustration of
having individual pieces working together to
make something awesome….any ideas?

24. How do we really do this?

25. 1. Design with a specific purpose

26. Pic of Charles Eames
• “Design is a plan for arranging elements in
such a way as best to accomplish a particular
purpose.” – Charles Eames

29. • Screenshots of new Step by step map
application on this page. http://webapps-
cdn.esri.com/Apps/StepByStep/