1. External Analysis
Kimberly
Foulkes
Lindsay
Cohen
Heather Gibson Joey
Paolini

2. PESTLE
Assessment

3. Political
The fast food industry is often a target for government
initiatives aimed at improving health and reducing
obesity

4. Economic
The Fast food industry is seen to provide
“value for money” and an alternative to
more traditional restaurants

5. Social-Cultural
McDonald’s is a part of our culture, as a restaurant that
offers good food, for a good price

6. Technology
McDonald’s effectively uses technological advances for supply
chain management, and marketing opportunities

7. Legal
Health and Safety laws as well as
employment laws are the most
important to McDonald’s

8. Environmental
McDonald’s has initiated a number of Corporate
Social Responsibility policies centered on
reducing the environmental impact of the
business

9. Porter’s Five Forces

10. Rivalry among Existing Firms
(High)
New products are constantly being introduced by the industries key players

11. Threat of New Entrants
(Low)
To make it in the fast food industry, you
need A LOT of Capital

12. Threat of Substitutes (High)
Fast food is easily substituted by things like cooking
at home, dine in restaurants, or delivery

13. Bargaining Power of Customers
(Moderate)
Customers can not directly
influence price

14. Bargaining Power of Suppliers (Moderate)
Suppliers give nice discounts
on large quantity orders for
existing customers

15. Who’s Ready to Invest?