The document outlines the logo design process for an organization called Edufem. It shows how the name was created by combining "Education" and "Feminist". Several sketches of logo ideas are presented, culminating in a final logo design of the word "Edufem" in bold text with passion red and growth green colors. The logo is intended to represent creating new growth from a dulled passion for education for women. It is then shown printed on the front and back of a t-shirt.

1. Logo Project
Joseph Darcy Computer Graphics

2. Words to create Organizational
Name
• Rural Women Making
Change
• American Association
of University Women
• Feminist Majority
Foundation
•Feminist
•Education
•Learning
Joseph Darcy Computer Graphics

3. Created Organizational Name
• Education + Feminist = Edufem
• New name sounds strong, direct. Displays what is the
main problem, education for women, does not beat
around bush.
Joseph Darcy Computer Graphics

4. Reference Images
Joseph Darcy Computer Graphics

5. Sketches of Logo Ideas
Joseph Darcy Computer Graphics

6. Sketches of Logo Ideas
Joseph Darcy Computer Graphics

7. Edu Fem Logo 1
Joseph Darcy Computer Graphics

8. Edu Fem Logo 2
Joseph Darcy Computer Graphics

9. Edu Fem Logo 3 Final B&W
Joseph Darcy Computer Graphics

10. Edu Fem Logo Colored
Joseph Darcy Computer Graphics
Red: Passion
Green: Growth
Together: Create new
growth from dulled
passion

11. Edu Fem Logo Colored & Text
Joseph Darcy Computer Graphics
Font Choice: Elephant
Elephant is Bold,
Powerful, and Stands
out

12. Front of T-Shirt with Logo

13. Back of T-Shirt with Logo