Mobile Marketing - One97 BFSi Campaigns

1. BFSI Case Studies

2. About One97
10+ years in business – India’s largest
deployed telecom applications, platforms
company
Funded by Intel Capital, SVB Financial
services & SAIF partners
Team strength of 1000+ across
Delhi, Mumbai, Chennai, Kolkata &
Bangalore w/International presence in
Nigeria, Dubai, Bangladesh & South Africa
20 Global operators & 50 Enterprise
customers
Fastest growing company- Company of
the year 2010, Best digital innovation 2010
300 million+ unique users and 5 billion+ voice calls per month
on One97 platform

3. Operator
Enterprise customers
customers
Client portfolio

4. BSLI - Mob application
• One97 has created the OBD for various activities for BSLI:
– Renewal calling
– Reminder calling
– Lapse calling
– Pre-termination calling
– Advisory calling
• The purpose of the OBD for the activities are timely calling to BSLI customer base
for different policy alerts.
• Process for calling – Client shares the database for calling & informs the
application for which the calling has to be done. The indemnity letter is also
shared by the client.
• One97 suggests way to improve the conversion rates and are effective
monitoring that lead to increased ratio in success rates.

5. Result - Comparison of data from October
to December
53.90% 57.88% 50.15%
100%
90%
80%
70%
60% Penetration
50% Success
Data Uploaded
40%
30%
20%
10%
0%
October November December

6. • One97 is working on various applications for I Pru:
– SMS Backed by Voice
– OBD (Out Bound Dials)
– Dynamic OBD
• SMS Backed by Voice – In this application the end user sends an SMS with the
desired keyword to 53030 (Chintamani, Mantra, Montro and Mantr). The user
get an OBD call which informs him about the benefits, tips for Life Insurance
products. The OBD has various options for Life Insurance products, get latest tips
& also an option to get connected to the customer care dept.
• OBD – This application is used by the client to inform the customers their new
Toll free number.
• Dynamic OBD – This application is an IVR designer. Through this application the
client will be able to upload their own prompts and make changes as per their
product specifications and customer base.

7. Result – Comparison of data from
September to December
3000
94.28%
2500
2000 80.50%
Penetration
1500 93.33% Success
Data Uploaded
1000 96.68%
500
0
September October November December

8. • One97 has been catering to various activities for I Sec –
– OBD : Morning Notes
– OBD : Tax Planning
– OBD : Sub Broker
• OBD : Morning Notes – This activity gives tips to end user on the share market
before the opening of market, which in turn helps the user to trade in market.
• OBD : Tax Planning – This activity gives inputs or tips to end user to properly
manage their taxes.
• OBD : Sub Broker – This activity is specifically for the registered broker of ICICI
Securities and informs them about the market trends and tips. The database for
the registered brokers are uploaded & calls are made out to help them analysis
the market behaviour.

9. Lets get talking!
John Cherian
One97 Communications Ltd
John.cherian@one97.net
M : +91 809 550 1718