2. By the advent of blue chip revolution in India inc, South India
has grown beyond a maketer’s imagination, while bangalore
being the India’s silicon valley for IT and E comm start ups.
70 % of Indian IT companies are based out of south India,
Hyderabad and Bangalore witnessed a spike in south india’s
GDP contribution by software export.
Chennai and Bangalore became India’s Favorite education Hub
for higher education.
And south India contributes 40 % of India’s total marketing
spend Rs 28,000 CR annually.
A no of IT parks have been set by AP and Karnataka
Government to fetch investors and to add momentum to South
India’s growth.
3. The accidental invention of the SMS had demonstrated
remarkable resilience and is still at the top.
Sms usage continues to grow year by year with more and
more innovative ways of utilizing its true potential coming to
the forefront. Urban India is using sms as an extension of
their routine life more and more every year.
An average Indian used 29 sms per month, (Trai Data). Its
being used not just to get in touch with friends and family
but to know about bank balances, mobile bills, train and
flight timings, to seek information, Book tickets etc.
SMS is increasingly being viewed by India inc, as a source of
getting in touch with their customers. Also it is evident from
the fact that every second urban Indian acknowledged that he
has received a promotional/ marketing sms on their phone.
4. Messaging
Mobile Work Force
Marketing Management
BULK SMS
USAGE AREAS
CRM M / E Commerce
Information
Entertainment
Services
6. South India has got the major OEMs like Acer, Intel, Lenovo, Dell,
Bosch, Karbonn...etc
FMCGs - Brittannia, ITC Foods, Cavin Care, Himalaya, Top Remen,
MTR, Medimix, Eastern condiments...etc
Automobile – Toyota, Renault..etc
E Comm - Myntra, Zovi, Koovs, Gifting Nation..etc
IT - Apple, IBM, Wipro...etc
BFSI- ING, Royal Sundaram, Bharti Axa GI, Muthoot Finance,
Manappuram Finance, Federal Bank, South Indian Bank, Vijaya
Bank..etc (more than 20 BFSI clients)
Consumer Brands – Titan, Fastrack, Puma, MRF, Cavin Care, MTR, V
Guard
(it’s a random selection of key clients from different verticals, actual client list will exceed 400)
7. Thank You
John Cherian
in.linkedin.com/in/cherianjohn/
