Hotel GMs Acknowledge Importance Of Getting In Front Of Guests, Staff Pike, S. (2018, February 26). "The Value Of Visibility". Hotel Interactive. Retrieved from http://www.hotelinteractive.com/article.aspx?articleid=41120 Hotel/resort general managers are akin to a baseball umpire or a basketball referee in that they control the happenings at their respective properties. How visible should a GM or other executive be to guests (and employees) to ensure that each is happy?