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The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective. Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.

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Poor EMS organization means human losses and inefficiency. Reducing disability and premature death is our goal. COMPLEXITY SCIENCE IN MEDICINE Objectives: 1. EMS call, accident data and location (GIS) 2. Monitoring, assistance from accident to treatment 3. Reduce death and disability for victims. 4. Case history and billing management Our EMS digital infrastructure framework deploys scientifically tested and proven technology components. See: www.ontonix.com and www.ontomeds.com Our unique advantage is US Patented (multi-dimensional model-free data analysis).

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