This document contains information about several design projects for academic purposes: 1. A flu vaccine ad campaign consisting of 3 posters using humorous imagery of a ninja flu bug. 2. A promotion for an Andy Warhol exhibition in Seattle featuring his iconic "Moonwalk" image. 3. An illustrated book design inspired by poems by Maya Angelou about overcoming oppression. 4. A personal trainer mobile app called MasterFit that provides customized workout and meal plans. 5. A cookbook called "Natural Northwest" featuring local Washington recipes using natural ingredients.

1. JPDesigns
LJoe L Pettaway
253-307-6340
joeschmoe176@gmail.com
*Academic project - all company names, brand names, trademarks and logos are used for academic purposes only and are the property of their respective owners.

2. Don’t let the flu
sneak up on you.
Avoid the bug.
Get your flu vaccine.
Flu Ad Campaign
Public Service Campaign
The Flu Ad Campaign consisted of three posters.
The purpose of these ads was to encourage flu shots.
The target audience was for high school students. For
this ad, illustrated characters were depicted in a real
world setting. The purpose was to use humorous yet
eye catching imagery to make the ads memorable.
Ninja characteristics were incorporated with a flu bug
to play off of a stealthy trait. The flu bug is never
detected until it takes effect, causing debilitating
discomfort. These ads were also meant to communicate
to the readerhow dangerous the flu can actually be.
*Academic Project

3. Don’t fall behind
this quarter.
Stay ahead of the bug.
Get your flu vaccine.
The flu can strike
anytime, anywhere.
Beware of the bug.
Get your flu vaccine.

4. SAM Promotion:
Andy Warhol Exhibition
City Event Campaign
The Andy Warhol promotion consisted of five
pieces which would be placed throughout Seattle.
For this project, Andy Warhol’s “Moonwalk” was
used because it was an iconic image used by Mtv.
This image would resognate well in Seattle since
it was a city with a lot of musical influence. This
design was the chosen strategy that would bring
a lot of visitors to Seattle’s Art Museum.
*Academic Project

6. Maya Angelou
Illustration Design
The Maya Angelou book was designed with illustration
inspired by the words from two poems: “Still I Rise”
and “Caged Bird”. The goal was to tell a visual story
from these powerful verses. The character, colors,
and layout were inspired by the featured poems.
Featuring two of Maya Angelou’s greatest works,
“Still I Rise” and “Caged Bird”, “Spirit of Triumph”
recounts the struggles of racial disrimination which
afflicted many lives throughout the United States for
over a century. Maya Angelou reflects the emotional
harrows from her own encounters with prejudice
through her writing. These words of tiumph over
oppression have influenced generations and touched
many lives, including Martin Luther King Jr., Barack
Obama, Oprah Winfrey.
*Academic Project

16. Have you ever felt you needed a personal trainer? What
if that trainer was affordable and was with you 24 hours a day?
MasterFit is a personal trainer app that is available, affordable,
and flexible. Easy to navigate, this program is created around
the user. Using data from the user’s profile, activity log, location,
and interests, MasterFit tailors a fitness plan, advises healthy
eating habits, and keeps health resources readily available. With
MasterFit, commiting to healthy habits is convenient because
fitness knowledge is at your fingertips. It presents a user with
a plan A then develops a plan B, C, etc based on their daily
routine. You get an interactive fitness and workout calendar
with massive list of alternatives always on hand. Recipes, store
locations with pricing, exercise routines with demos, trail guides
and a nutrients glossary are just a few of the features found
on this app. Great health is not limited to a diet. Its fulfilling
lifestyle. With MasterFit, that lifestyle is easier to develop.
MasterFit
MasterFit
*Academic Project

18. Paulisa42-yearoldaccountant.Spendingthemajorityofhis
hours behind a desk, he uses his off time as an opportunity
to enjoy the outdoors. Becoming an avid bike rider,
Paul is always looking for trails near his city. Using
MasterFit, Paul selects the fitness network button
where he finds a trails and events guide. Tapping this
button, 15 different trails are listed near his location.
The events option also notifies Paul of upcoming bike
runs since he saved biking as an interest in his profile
setup. Paul selects Bear Creek Trail from the trail guide.
The information is pulled up on a new screen showing
landscape pictures, reviews, and the trail mileage. With
Paul’s location synced to the map, the trail guide shows
Bear Creek to be within 10 miles from his location.
On his way to the trail, Paul taps the GPS button on
the trail guide page to activate the navigation system.
Janet is a Specialist in the U.S. Army. Her fast-pace
career has left her with little time to cook meals during
the week. She wants a healthy meal plan thats fast and
easy to make. When she only haves time buy prepared
food, she wants to know her options that will keep her
away from fast foods. The 24-year old’s other challenge
is her allergies to dairy products. Using MasterFit
Janet enters the favorite foods section of the profile
setup. This takes her to a large list of food options for
breakfast, snacks, lunch, and dinner. On this favorites
selection screen, Janet finds that she can select foods
to avoid. She checks the box next to dairy. MasterFit
now selects meals that will exclude all dairy products.
Rich is applying for the Washington State Patrol. The
29-year old must gain fifteen pounds to meet the 175
pound requirement. Opting to do weight training, Rich
sets up his exercise calendar to focus on a weight
workout. Rich selects calendar setup from the hamburger
menu and selects weight training. The menu gives
him an option to set the muscle gain goal to 15 lbs.
MasterFit sets a customizable calendar for Rich’s weight
training routine. Each exercise haves a recommended
number of reps, a video demo, and timer. Rich can also
change a workout and save it to his preferred setup.
Persona: Paul
42
Accountant
Seattle
24
US Army
Ft. Lewis
29
College Student
Bellevue
Persona: Janet 24
Persona: Rich 29

20. NaturalNorthwest
Gourmet Cookbook
Gourmet Cookbook
Publication Campaign
The Gourmet Cookbook, “Natural Northwest” features local
recipes from the state of Washington. Each dish has been
produced with natural ingredients which can be found within
farmer’s markets throughout Washington. “Natural Northwest”
was designed to encourage healthy dining with the best foods
Lamb, salmon, and pheasant are the main courses in this
cookbook. Each delicious dish is thoroughly explained with
step-by-step walk throughs from some of Washington’s top
chefs. “Natural Northwest” also features a food source, wine
pairing, and a wine glossary of traditional vineyard dialect
and brief history of some of the world’s top wines.
*Academic Project

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26. Joe L Pettaway
253-307-6340
joeschmoe176@gmail.com
Thank You