When you think of a brand, what comes to mind? Perhaps a logo, a tagline, or a specific product. But a brand is much more than that. A brand is how your business looks, sounds, and feels to your customers. It’s the sum of all the impressions, emotions, and experiences that people have with your business. Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i

1. YourBrandis
AllAboutHow
YourBusiness
Looks,Sounds,
andFeels:
HERE’S WHY IT MATTERS
@ellyandnoracreative
2023

2. Whenyouthinkofa
brand,whatcomesto
mind?
Perhaps a logo, a tagline, or a specific product. But a brand is much
more than that. A brand is how your business looks, sounds, and feels
to your customers. It’s the sum of all the impressions, emotions, and
experiences that people have with your business.
2023

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WhyHowYourBrand
LooksMatters
Visuals are the first thing people notice when it comes to branding.
How your brand looks can make a big difference in how it’s perceived
by potential customers. Your logo, color scheme, and overall design
should all work together to communicate your brand’s identity and
values. A well-designed visual identity can make your brand look more
professional, trustworthy, and memorable. On the other hand, a poorly
designed visual identity can make your brand appear unprofessional
and untrustworthy. Investing in quality design can pay off in the long
run by making your brand more recognizable and appealing to
customers.

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2023
WhyHowYourBrand
SoundsMatters
The tone of voice you use in your branding is just as important as your
visual identity. How you speak to your audience can help establish your
brand’s personality and values. Do you want to come across as
friendly and approachable, or formal and professional? Your tone of
voice should be consistent across all channels, from your website to
your social media to your customer service interactions. It’s important
to strike the right balance between being relatable to your audience
while still sounding like an authority in your industry. Ultimately, the
way your brand sounds should be a reflection of your brand’s values
and personality.

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WhyHowYourBrand
FeelsMatters
How your brand makes people feel is perhaps the most important
aspect of branding. Your brand should evoke a certain emotion or
feeling that resonates with your audience. Are you trying to create a
sense of excitement, trust, or security? The feeling your brand evokes
should align with the emotional benefits you provide to your
customers. For example, a brand selling luxury products may want to
evoke feelings of exclusivity and sophistication. Meanwhile, a brand
selling eco-friendly products may want to create a sense of community
and environmental awareness. Whatever the case may be, the way
your brand feels should be an intentional part of your branding
strategy.

6. 2023
Andwhydoesitmatter?
In today’s crowded marketplace, it’s
not enough to have a good product or
service. You need to stand out from
your competitors and offer something
unique and compelling. Your brand
can differentiate you from others by
communicating your values,
personality, and benefits to your
customers. If your brand looks, sounds,
and feels generic or inconsistent, you
may blend in and miss out on the
opportunity to attract and retain
customers.
People don’t just buy products or
services. They buy experiences,
emotions, and stories. Your brand can
create an emotional connection with
your customers by appealing to their
aspirations, fears, or desires. If your
brand looks, sounds, and feels dull or
uninspiring, you may fail to engage or
excite your customers. On the other
hand, a well-crafted brand can make
your customers feel like they belong to
a community, share your values, or
achieve their dreams.
01. DIFFERENTIATION 02. EMOTIONAL CONNECTION

7. 2023
Andwhydoesitmatter?
Trust and loyalty are essential for any
business that wants to thrive in the long
run. Your brand can build trust and
loyalty with your customers by being
consistent, transparent, and responsive.
If your brand looks, sounds, and feels
unreliable or unprofessional, you may
lose your customers’ trust and loyalty.
On the contrary, a trustworthy and
loyal brand can create a virtuous cycle
of repeat purchases, referrals, and
positive reviews.
Perception is reality in the world of
branding. Your brand can shape how
people perceive your business and
what they say about you. If your brand
looks, sounds, and feels cheap or
outdated, you may be seen as a low-
quality or irrelevant player in your
industry. Conversely, a premium and
contemporary brand can enhance
your reputation, influence, and market
share.
03. TRUST AND LOYALTY 04. PERCEPTION AND REPUTATION

8. 2023
YourBrandisallabout
howyourbusinesslooks,
sounds,andfeels.
It’s the intangible essence that sets you apart from your
competitors. If you’re ready to learn more about building
a brave, bold, and brag-worthy brand, see how Elly and
Nora Creative can help.

9. Downloadour
FREEEBOOK
2023
to help you decide if now is the time to
bring in the big guns (an agency) or roll
up your sleeves and DIY for a bit longer.
DOWNLOAD FOR FREE