Branding is an investment in your business. However, an intentional and strategic brand will produce an incredible ROI that far exceeds what you’d be able to earn without it. It becomes the foundation for every business decision and can mean the difference from hard-hitting conversions in your business to a lull that leaves you blending into a sea of sameness with everyone else in your industry.

1. WHY A GOOD
BRAND
MEANS MORE
MONEY
ELLYANDNORACREATIVE.COM

2. BRANDING IS
AN
INVESTMENT IN
YOUR
BUSINESS.
However, an intentional and strategic brand will
produce an incredible ROI that far exceeds what
you’d be able to earn without it. It becomes the
foundation for every business decision and can mean
the difference from hard-hitting conversions in your
business to a lull that leaves you blending into a sea of
sameness with everyone else in your industry.

3. TRANSLATION:
Your brand will cost you money to build in the
beginning, but it will make you much more
money in the long run.

4. "BUT I
THOUGHT IT
WAS JUST A
LOGO DESIGN."
First, let's define what we mean by "branding." Your
brand is more than just your logo or your website. It's
the sum total of all the experiences and interactions
that people have with your company. It's how they
feel about your business, what they think about your
products or services, and what they say about you to
others. Branding is the process of intentionally
shaping these perceptions and experiences to create
a unique and valuable identity for your business.

5. So, how does a strategic brand actually
help you make more money?
DIFFERENTIATION
People are more likely
to choose you over
your competitors
because they perceive
you as being better or
more desirable in
some way. This can
lead to increased
sales and revenue.
TRUST
Trust is a key factor
in building long-
term customer
relationships, and
those relationships
can lead to repeat
business, referrals,
and positive
reviews.
PREMIUM
PRICING
Customers are willing
to pay a premium for
brands that they
perceive as being
high-quality,
trustworthy, or unique.
EXPANSION
When you have a
clear brand identity,
you can more easily
branch out into new
products or services
that are aligned with
your brand values
and that appeal to
your existing customer
base.

6. EXAMPLES &
CASE STUDIES
Now, let's look at some examples and case studies
that illustrate the ROI of branding.

7. WARBY PARKER
Warby Parker is a company
that sells eyeglasses online.
When they launched in 2010,
they had a strong brand
identity from the start.
EXAMPLE 1:

8. HOW DID THEY
ACHIEVE THIS LEVEL
OF SUCCESS?
They positioned themselves as a
hip, trendy, and affordable
alternative to traditional eyewear
retailers. They used social media
and content marketing to create
buzz around their brand and to
build a community of loyal
customers. By 2013, just three
years after their launch, Warby
Parker was valued at over
$1 billion.
By building a brand that resonated with their target
audience and differentiated them from their
competitors. They created a brand that was not only
cool and stylish but also socially conscious, which
aligned with the values of their millennial customers.
They also focused on creating an exceptional
customer experience, from their try-at-home program
to their personalized customer service. All of these
elements contributed to their success and helped
them stand out in a crowded market.

9. AIRBNB
Airbnb is another company
that has leveraged branding to
achieve great success. When
they launched in 2008, they
were just another startup in the
crowded travel industry.
CASE STUDY 1:

10. HOW DID THEY
ACHIEVE THIS LEVEL
OF SUCCESS?
But they quickly realized that their
true value proposition was not
just about finding affordable
accommodation but about
offering a unique and
personalized travel experience.
They rebranded themselves with the tagline "Belong
Anywhere," which reflected their vision of connecting
people with authentic travel experiences. They also
created a brand identity that was warm, welcoming,
and inclusive, which appealed to their target audience
of adventurous and open-minded travelers. By
creating a brand that differentiated them from their
competitors and connected with their customers on an
emotional level, Airbnb was able to become one of
the most successful travel companies in the world.

11. DOLLAR SHAVE CLUB
Dollar Shave Club is a
company that disrupted the
razor industry by offering
high-quality razors at an
affordable price.
CASE STUDY 2:

12. HOW DID THEY
ACHIEVE THIS LEVEL
OF SUCCESS?
But it wasn't just their pricing
strategy that made them
successful. It was also their brand
identity.
They created a brand that was irreverent, funny, and
relatable, which appealed to their target audience of
young men. They used humor and bold statements in
their marketing to stand out from the more traditional
and serious razor companies. By creating a brand
that was aligned with their customers' values and that
differentiated them from their competitors, Dollar
Shave Club was able to grow quickly and eventually
sell to Unilever for $1 billion.

13. BRANDING IS NOT
JUST A NICE-TO-
HAVE FOR YOUR
BUSINESS.
It's a critical component of your overall strategy
that can help you make more money in the long
run. By creating a strong brand identity that
resonates with your target audience, you can
differentiate yourself from your competitors,
build trust with your customers, charge premium
prices, and expand your business in new and
profitable directions. So if you haven't already
invested in your brand, now is the time to do so.
Your bottom line will thank you for it.

14. DOWNLOAD FOR FREE
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