Optimizing websites and mobile applications usability and user engagement.

2. UI/UX DESIGNSERVICES WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE
Alex Hoang
Product designer
UI/UX
DESIGN.
Optimizing websites and mobile
applications’ usability and user
engagement.

3. WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE
UI/UX DESIGN
TABLE OF CONTENT
01. What is UI/UX design?
Definition of UI & UX design
and why it’s important to
modern digital products
02. Our process
Step by step on how we translate your
ideas into powerful designs and integrate
that process in modern product
development methodology
03. Case study
See how we apply our process and
expertise to help clients all over the
world build successful digital products.
UI/UX DESIGNSERVICES

4. 01.
WHAT IS
UI/UX DESIGN?
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE01. WHAT IS UI/UX DESIGNUI/UX DESIGNSERVICES

5. UIUI or user interface
UXUser experience
The means by which the user and a
computer system interact, in particular
the use of input devices and software.
the overall experience of a person using
a product such as a website or
computer application, especially in terms
of how easy or pleasing it is to use.
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE01. WHAT IS UI/UX DESIGNUI/UX DESIGNSERVICES

6. Research
Data analytic
Site / screen map
Data structure
Wire-framing
& prototyping
Usability testing
User satisfaction
measuring
UI kit creation
Illustration
& Graphic design
Content creation
Interaction design
UI strategy
& Guideline
Screen design
UI UX≠
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE01. WHAT IS UI/UX DESIGNUI/UX DESIGNSERVICES

7. GOOD UI DESIGN
Provides a well-structured appearance for the product, with
solid hierarchy of typography, colors and other UI elements.
Provides the aesthetic value that is appealing to the target
users. Triggers user’s positive emotion.
Well integrated with the brand’s visual identity system.
Leverages the platform’s strength and eliminate its
weaknesses. Beautiful but doesn’t compromise the
performance of the product.
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE01. WHAT IS UI/UX DESIGNUI/UX DESIGNSERVICES

8. GOOD UX DESIGN
Business’s
Goal
User’s
Goal
Successful
UX
Helps user achieve their goal with ease and
pleasure.
Fuses with business’s goal without making
disruption or annoyance to the user.
Takes in account the step that user has to go
through beyond the scope of the digital
product itself ( Delivery method, customer
support etc… )
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE01. WHAT IS UI/UX DESIGNUI/UX DESIGNSERVICES

9. Good UI/UX design helps to ensure the
success of digital products.
Why is UI/UX design important?
Increase user engagement
Build loyalty Strengthen brand value
Increase sale and revenue
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE01. WHAT IS UI/UX DESIGNUI/UX DESIGNSERVICES

10. 02.
OUR
PROCESS
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE02. OUR PROCESSUI/UX DESIGNSERVICES

11. UI/UX DESIGN PROCESS
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE02. OUR PROCESSUI/UX DESIGNSERVICES
We are familiar with agile software development process
like SCRUM.
Our designers are team players. We can work effectively
with our client’s development team and within ourselves
In Onteractive, we are constantly looking for new techniques, processes to
study and apply into our product team to make sure we work well within
different team set-up and produce high quality product effectively.

12. Research
Analysis Strategy
&Ideation
Testing
Launch
Monitoring
& Evaluate
Production
Interview
Observation
Surveys
Personas
Scenario
Synthesis
User Journey
Screen flow
Wireframes
Prototypes
UI design
Screen design
Usability test
Feedbacks
Use monitoring tools to
learn user behavior,
evaluate the design
UI/UX DESIGN
PROCESS
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE02. OUR PROCESSUI/UX DESIGNSERVICES

13. 03.
CASE
STUDIES
WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE03. CASE STUDIESUI/UX DESIGNSERVICES

14. WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE03. CASE STUDIESUI/UX DESIGNSERVICES
Click&Boat
Yacht chartering mobile app
Click&Boat is the fast growing startup and the pioneer in boats
and yacht chartering in France. They are now all over Europe
and starting in Miami, US.
Onteractive is proud to help Click&Boat design and develop the
brand new mobile app. Personalized, fast, convenient for all
user. The app is developed with cross platforms Ionic
framework.
Invision live prototype

15. WWW.ONTERACTIVE.EU FB.CO/ONTERACTIVE03. CASE STUDIESUI/UX DESIGNSERVICES
VUKADUKA
M-commerce solution for grocery shopping
VUKADUKA is a ambitious startup founded by Bill Okoba, a
young Kenyan entrepreneur. We have the chance to help
VUKADUKA design the mobile app, the core of their business.
The app is not only a great solution for saving time from daily
grocery shopping, but another step to improve life quality of the
people in Nairobi, Kenya
Invision live prototype