2. ZincaRoo Sunblock
Who:
• Young
• Surf, ski, rollerblade
• Bike, hike, swim
What:
• Protect face from sun
• Look cool
When:
• Summer – swim, surf, bike, hike
• Winter - Ski
3. Why:
• Prevent long term skin damage
How:
• Apply to nose and cheek bones
• Scare issue re sun – picture of old surfer
4. Distribution
• Ski – all have specialty shops
• Surf*
• Longboard*
• Bike
• Run
• Hike & climb*
Need sales to “cool” shops first
5. Promotion - Engage
Hold contest re Name and Logo
On Facebook - What is prize?
• Whistler?
• Caves?
• Bike, Board?
• Concert in Van
• New technology?
How to get engagement? – prize ? Plus?