Personal Information
Organization / Workplace
Greater Grand Rapids, Michigan Area United States
Occupation
Interactive Media Manager
Industry
Advertising / Marketing / PR
About
Launched robust, customized, targeted consumer email program for Spectrum Health. Led discovery and persona development of physician interactive referral resource tool. Managed competitive marketing intelligence resource tool.
Lead the development and implementation of a comprehensive digital email marketing program for Spectrum Health. Responsible for the development of inbound marketing strategies at the brand and service line levels, as well as marketing automation, email marketing platform, SEO/SEM strategy, web consulting, and extensive performance-focused analytic reporting.
Responsible for managing the evolution of Spectrum Health's content hub/brand journalism visual and design...
Tags
colorectal cancer
colon cancer
See more
Presentations
(5)Documents
(1)Likes
(1)Be part of one million messages today!
Spectrum Health System
•
9 years ago
Personal Information
Organization / Workplace
Greater Grand Rapids, Michigan Area United States
Occupation
Interactive Media Manager
Industry
Advertising / Marketing / PR
About
Launched robust, customized, targeted consumer email program for Spectrum Health. Led discovery and persona development of physician interactive referral resource tool. Managed competitive marketing intelligence resource tool.
Lead the development and implementation of a comprehensive digital email marketing program for Spectrum Health. Responsible for the development of inbound marketing strategies at the brand and service line levels, as well as marketing automation, email marketing platform, SEO/SEM strategy, web consulting, and extensive performance-focused analytic reporting.
Responsible for managing the evolution of Spectrum Health's content hub/brand journalism visual and design...
Tags
colorectal cancer
colon cancer
See more