Youtube marketing engagement

Youtube marketing engagement
In this file, we share with you all information that related to youtube
marketing engagement such as video marketing tips, video marketing
tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Jason Weaver is the CEO of Shoutlet, an enterprise social management
software company he founded. He has been involved in social media
strategy development since its inception for brands that include Disney,
SC Johnson, and eBay.
In addition to its incredible success as the de facto portal for video
uploads and viewing, YouTube is itself a community. For brands, it
provides an additional viable opportunities to spark discussion with
followers. It’s a place to build relationships and create a space for users
to converse with each other about branded content.
Just as Facebook has become an incredibly popular place for brands to
maintain a dialogue with their customers, YouTube offers a similar
opportunity, although the conversation is driven primarily by video
Video marketing. Free pdf download examples Page 1

content. Treating YouTube not only as a platform for video distribution,
but as a forum for engagement deepens the customer experience.
So how do companies make the most of the conversations happening
on YouTube?
1. Start With Great Content
Whether you’re a popular consumer brand or an emerging B2B
company, engaging content that prompts discussion and social pass-along
requires outside-the-box thinking to make an impression (pun
intended). Like any other content provided to social audiences, videos
on YouTube must be engaging and compelling enough to spark those
discussions and encourage sharing.
A classic example of this is “Will it Blend?” Blendtec's famous video
campaign that purées popular gadgets is an ingenious way to captivate
viewers while demonstrating the power of the product. The ROI equaled
its creativity, with sales jumping 700% since the campaign started four
years ago. Great content brings users to your channel and your videos;
engaging them once they arrive is another challenge.
2. Don’t Post Your Videos and Run
Pairing good content with a commitment to engaging viewers and
commenters will help strengthen those relationships on YouTube. Old
Spice is a fantastic example of how great content worked in conjunction
with a smart response strategy. After an intensely popular run for its
initial commercials, Old Spice took the relationship building potential of
the YouTube community to a new level by creating 180 individual video

responses to those who commented on the originals. It’s now highlighted
as one of the most successful interactive campaigns in history, with 40
million impressions in the first week and a 107% jump in sales after the
first month.
3. Know Thyself
Understanding what your brand voice is and what your goals are will
shape how your brand interacts in this space. Are you aiming to be a
resource for your customers with how-to videos? Be ready to respond to
questions and be as helpful in the comments as you are on film. Going
strictly for the fun factor? Take a cue from Old Spice and approach your
responses with the same attitude in your content that got the discussion
going in the first place.
4. Use Data to Inform Your Actions
Pull lessons from platform-specific data points, such as what people
“like” and “dislike” on YouTube. Initiate discussion about what’s
popular and what’s not. Your viewers are voting with a thumbs-up or
thumbs-down — try to get a dialog going about why.
5. Cross-promote
There are discussions happening on Facebook, Twitter, and YouTube,
often about the same content. If you post the same video to Facebook
and YouTube, draw on conversations happening in other spaces.
For example, when you post a video to Facebook that’s seen traction on
YouTube, point it out in a post:

“10,000 people in Acme’s YouTube community ‘liked’ this video. What
do you think? Tell us here and join the discussion on YouTube.”
You’ll expose different parts of your community to other opinions and
potentially encourage others to join the conversation regularly on more
of your company’s social pages.
Like Facebook and Twitter, YouTube can be a fertile ground for
interacting with your customers. Its features and content may differ, but
the basic principles for interaction remain the same. Keeping this in
mind and taking a savvy approach to YouTube responses can help your
company make the most of this incredibly popular social space.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video

When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.

Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing engagement

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