Copy of Copy of Phase 1 Final I-Corps Program Slide Deck
1. Jessica Miller
Through consistent health monitoring and companionship, KaiX
prolongs the years seniors live without assisted living by some
years and consequently reduces costs spent by seniors on
assisted care.
Seniors will be able to receive and manage their medication,
have their health monitored in a nonintrusive fashion,
communicate easily with medical professionals and family
members, and have an entertaining robotic companion for their
daily life.
Our Business Thesis:
BioChem Chem
Jesse Ren
Computer Science
Matthew Hedayat
Mentor
1
Computer Science
Timothy Lin
Total (FTF) Interviews
18
2. 2
3 main reasons that prompted the move to A.L.
Design & Research Interviews
Medication
Management
and Oversight
Mobility, Risk
of Travel, and
the Isolation it
causes
Accident or
Illness caused
severe
decrease in
normal
functions
18 Interviews
4 Family
Members
14
Seniors
Active,
requires little
assistance.
Requires some
degree of
assistance.
Needs
special or
constant
care
Target Senior Demo.
3. TAM
SAM
SOM
$220 Billion
44 Million Seniors,
841 Million Seniors World-Wide
Projected to grow to 2 Billion
by 2050
$60 Billion
12 Million Seniors, 28%
of TaM
$9 Billion
1.8 Million Seniors, 15% of SAM
3
Market Size - U.S. Seniors
Independent, but
requires some
monitoring
and assistance.
Are above the
poverty line.
*Calculations can be found in back-up slides
Seniors in
need of long-
term care
5. Senior
Living
Centers
Business EcoSystem Map
Health Programs
(Payers after FDA
approval)
Medicare
Medicaid
Insurance Companies
Seniors
(User)
Senior Living
Centers
5
Families
Shantou Starworld
(Manufacturing and
assembly)Provides and integrates
Software “Brain” with
hardware. Distributes
product.
KAI
Legend
6. Revised Business Model Canvas
Cost Structure Revenue Streams
Channels
Feb -24 - 2016
Week 6
Key Partners Key Activities
Key Resources
Value Prop. Customer
Relations
Customer
Segments
6
8. Manufacturing Cost Breakdown
BOM
● Chassis/Body (Plastic) e.g. 6 segments x $10 = ($90)
● Sensors ($40)
● Camera , Infra-Red, motion sensor (1 Kinect) = $80
● Battery = $40
● Servo Mechanisms for motion = $70
● Display and Monitoring System (IPad) = $150
● Electronics, control System, cable, etc. = $100
Total Parts Cost: $1060
Assembly (10-20% of total BOM): $200
Testing and Packaging: $50
________________________________
Total Cost: $1310
Distribution and Marketing (40% of total BOM) = $524
Total Cost: $1834
Profit (40%): $2567.6
Sale Cost: $2600 8
as an alternative or preventative measure to assisted living and human caretakers, and work in conjunction with family or hired caregivers
increases quality of life and reduces anxiety of family members
Refer to NEST, love and hate feeling
Explain algorithm, learns and adaps ------> Based on the situation, voice commands, based on the needs of the patience.
Need to decide where to put what KaiX Is. (Talking notes - Shouldn’t read line by line, so end with “...or simply”) (This is our team. This is a typical representation of a robot). Because it is currently becoming unaffordable, put some life into it. “Something that we all want to have”
Talk about Affordability - Getting prices down, manufacturing and ecosystem
Start with Manufacturing, ---> Because of this, we can lower the costs, and from there, and from there we can
