What is really the "Internet of Things"? What will change when billions of devices are connected? How do we enable developers around the world to benefit from the ocean of data and create new value for the users? The answer: SAMI, an open, secure, private data broker in the cloud.

1. Small Data:
The real story of IoT

2. Jerome Dubreuil
Sr. Director, Engineering
Samsung Strategy and Innovation Center
(Menlo Park, CA, USA)
@jeromedubreuil
May 2015

3. Next revolution, after personal
computers, Internet, mobile
IoT

4. In 2020:
50B, 100B, 1T
connected devices?
IoT

5. “Things” are a small part of this
revolution.
The real revolution is…
IoT

6. • Everything is data
Everything is data

7. IoT > Data
The entire world will be digitized.
Can you picture how much data will be available?

8. IoT > Data
Data will enable new user
experiences, services, business
models

9. IoT > Data
Data will unlock massive amounts
of new value to the customer

10. IoT > Data
Data is a currency

11. IoT > Data
But it’s not the big data that matters to
the consumer.
It’s the small data that real people can understand
and get value from.

12. IoT > Data
How to enable the creation of
user value from big to small data?
Things
Big
Data
Small
Data
User
?

13. IoT > Data > Cloud
The solution is in the

14. IoT > Data > Cloud
The cloud
Takes care of all the data
(transport, collect, massage)
regardless of protocols,
format, standards
Foundation of an ecosystem
Pure software = fast cycles
Enables cross-silo data fusion
Developers focus on their
expertise, not on the glue
Provisioning and scaling
is immediate

15. IoT > Data > Cloud > SAMI
We built SAMI

16. IoT > Data > Cloud > SAMI
Data broker in the cloud
=
Open APIs
Frictionless ingestion
Easy data access
Build services on top to bring value to consumers

17. IoT > Data > Cloud > SAMI
Private Data bank
=
Secure
Consumer owns their data and grants rights to access

18. samsungsami.io