Converse would do best to target the young at heart, the wild ones, the trend setters, the people whose freedom and love of life infects those around them.

1. converse
ENGAGE THE INFLUENCER

2. target.
YOUNG AT HEART.
THE WILD ONES.
THE TREND SETTERS.

3. talk to us.
ENGAGE WITH CONSUMERS THROUGH SOCIAL MEDIA.
• Social media is a an excellent place to reach this target audience. However,
Converse needs to modify how it uses social media. It needs to start speaking
directly to people.

4. just like:

5. currently.
“LET IT GO” ATTITUDE.
• Converse currently puts 90% of its advertising budget towards content
creation and only 10% towards traditional media. They view social media
as an unavoidable thing; this mindset needs to shift.

6. moving forward.
GUERILLA ADVERTISING.
• More of the budget needs to be funneled into guerilla advertising. This
could be a very strageic way to organicly spread their brand across social
media platforms.

7. for example.
THE TXTPROJECT.

8. website works.
NOT MUCH NEEDs TO BE UPDATED HERE.
• The only difference would need to be the photos and art on the banners
ads that live on the homepage resembling an Instagram feed.

9. let’s do it.
GO GET THOSE FREEBIRDS.