看蘋果電腦 iPod 的成功行銷策略分析
- 8. 2001 10 2003 4 2004 1 2004 7 2004 10 2004 10
iPod 5GB > iPod > iPod mini > iPod > iPod photo > iPod U2
2005 1 2005 2 2005 6 2005 6 2005 10
iPod shuffle > iPod mini > iPod U2 > iPod photo > iPod video >
2005 11 2006 6 2006 11 2006 11
iPod nano > iPod video iPod nano iPod shuffle
U2 >
- 17. ※ Macuser oikos
Macfansclub
2006/12/20~2006/12/30
- 18. iPod
~
~
0 75 150 225 300
800 650
iPod iPod
- 19. iPod
iPod iPod mini iPod nano iPod U2 iPod sheffle
iPod sheffle
iPod U2
iPod nano
iPod mini
iPod
0 125 250 375 500
800 660 iPod 1180
iPod iPod iPod sheffle
- 20. iPod
iPod iPod mini iPod nano iPod U2 iPod sheffle
iPod sheffle
iPod U2
iPod nano
iPod mini
iPod
0 100 200 300 400
800 660
iPod iPod iPod nano
- 21. 11-20 21-30 31-40 41-50 51-60
51-60
41-50
31-40
21-30
11-20
0 100 200 300 400
800 590
iPod 31∼40
21∼30
- 22. Mac OS Windows MAC + WIN Mac+Win+Linux Other
Other
Mac+Win+Linux
Mac + Win
Windows
Mac OS
0 100 200 300 400
800 610
iPod MAC + WIN
MAC user