Hirmer.de a leading men apparel retailer in Germany was looking for increased conversion rates, lower site abandonment and happier customers. After research they realized that the answer to fixing these issues was by replacing their textual (key word matching) site search. After integration with Celebros as their ecommerce Site Search partner, Hirmer.de noticed an immediate affect and saw a staggering 800% increase in their Site Search conversion rates.

1. Learn more about boosting the conversions on your site: www.celebros.com sales@celebros.com
AMERICAS
1-888-445-3266
UNITED KINGDOM
0870-366-4462
FRANCE
1-49-19-2295
GERMANY
0-89-97007 296
AUSTRALIA
0280.155.127
Hirmer is Germany’s leading mens apparel
super store located in Munich. Their priority
has always been customer service and at
Hirmer they adhere to the principle that the
customer comes rst. The 160 qualied sales
consultants employed by Hirmer are renowned
for their professional advice and their in-depth
knowledge. Addi onally Hirmeroperates a
popular personal shopper service. It was
therefore of the utmost importance that their
online presence and performance reected all
these aspects.
THE CLIENT
hirmer.de
"We are extremely pleased with
the conversion technologies by
Celebros and the improved quality
and performance from our site
search. The Celebros team worked
professionally for a mely
implementa on of the en re
conversion solu on.
Celebros ongoing support and their
understanding of our business
goals and principles are invaluable.
Seeing the great results we got
a er implemen ng the Celebros
technology, we decided to use the
Celebros Conversion suite for our
shops Hirmer-Grosse-Groessen.de,
and Eckerle.de as well. "
Michael Hobelsberger,
E-Commerce Manager, Hirmer Eckerle Service KG
C A S E S T U D Y
INDUSTRY VERTICAL - APPAREL

2. Learn more about boosting the conversions on your site: www.celebros.com sales@celebros.com
AMERICAS
1-888-445-3266
UNITED KINGDOM
0870-366-4462
FRANCE
1-49-19-2295
GERMANY
0-89-97007 296
AUSTRALIA
0280.155.127
A previously used text-based search engine
resulted in a disappoin ng return of 35% of all
inquiries as “zero results found”. Accordingly,
the bounce rate was rela vely high and the
conversion rate low.
Hirmer had set itself the goal of improving the
search quality and op mize the search response
me to minimize customer churn and increase
conversion rates. In addi on to the search
results, Hirmer wanted to enhance the shopping
experience and thus increase the average order
value. Their requirements included dynamic lter
op ons, an auto-complete with an auto-suggest
func on using state of the art algorithms to
yield the best set of search results.
With the Hirmer project the special challenge
was to improve the quality of the search while
oering customers an interac ve shopping
experience that would match the expert advice
given to visitors to their bricks and mortar store.
Hirmer’s customers had the highest
expecta ons of service and this had to be
reected in their online experience.
The Objective
The simple solu on was to approach Celebros
and to employ their conversion technologies
with an emphasis on their conceptual seman c
site-search, powered by 250 Natural Language
Processing algorithms. This would provide
Hirmer’s visitors with the fastest most accurate
results in the industry and allow poten al
customers to nd products they wanted using
their own unique language and search terms.
The new search solu on for Hirmer has been
developed to understand the true meaning - the
concept - behind each search query. Celebros
developed a search engine which recognizes the
size and color in complex queries; for example
"Grey pants in size 36", and delivers relevant
results for each variable every me.
The Solution

3. While most search solu ons would not be able to dieren ate
between product names and proper es in a search query (probably
returning the dreaded “Zero results found”), the search pla orm of
Celebrosimmediatelyrecognizes
theroleofeachwordinthesearchquery,inthedescrip onor tle,
and provides accurate results. Not only that but it does it in the
industryrecord meoflessthan0.05seconds.
To further enhance the customer experience an auto-complete
feature was implemented in the Hirmer Online shop, where from just
the second character entered into the search box popular searches are
automa cally suggested. This feature allows Hirmer to recommend
addi onal related products and brands. The sugges ons are based on
thepopularityoftheproductsandbusinessgoalsoftheretailer.
Learn more about boosting the conversions on your site: www.celebros.com sales@celebros.com
AMERICAS
1-888-445-3266
UNITED KINGDOM
0870-366-4462
FRANCE
1-49-19-2295
GERMANY
0-89-97007 296
AUSTRALIA
0280.155.127
Celebros, an industry leader in Concept Based Seman c Site Search and an Oxid certified Site Search partner .
Founded in 2000, Celebros revolu onized e-commerce by crea ng intelligent, concept-based seman c site-search for online
stores. The Celebros Site Search has over 250 NLP (Natural Language Processing) algorithms that return the most accurate
and relevant answers for each and every query and directly empowers ecommerce website visitors to search for their
product using their very own unique search queries, language and vernacular.
About Celebros | Oxid's Certified Site Search Partner
A professional Celebros
team led the
implementa on,
using the Celebros
extension for OXID
pla orm, in record me.
A er launching
Celebros’ Conversion
solu on, Hirmer’s
“no results found” pages
dropped from
a dangerous 35%
to a mere 3% or less,
while the accuracy of
search results, the
response speed, and the
func onality of the
AutoComplete
contributed in
boos ng conversion
rate of the site-search
users by 800%!