Outstanding alternative to a traditional resume.

1. 1
 Led Bank One Affinity Credit Card Business
growth from $2 Billion in ’96 to over $6 billion
in February 2000.
 Signed and launched the enormously
successful Apple Computer Credit Card with
Barclays: key elements included electronic
channels and iTunes rewards.
 Launched the nation’s first simplified issue
term policy with electronic signature in 2001
as COO of American Life Insurance
Company of New York.
 Signed and launched the nation’s first
Insurance Center with Discover Financial in
2008.
 Won the Gold Echo Award from the Direct
Marketing Association for the “Where To”
American Express ad campaign.
 Signed the SONY Rewards program.
 At GE Capital managed a $1.2B retail credit
card portfolio including 450 employees in
five operating centers in the U.S. while
delivering a record $31.2M in net income in
1995.
William V. Nutting (Bill)
712 Coverdale Road
Wilmington, DE 19805
302-377-6827
wnutting@boldpartnerships.com
Snapshot of Career Accomplishments
A Results-Oriented, B2B Business Development Executive
With a Solid Track Record of Signing Profitable 3rd Party
Affinity Partnerships in Financial Services.
Combines Marketing & Business Development Skill Sets with
Senior-Level Contacts and a Passion for Innovation to Create
Solutions vs. Products.
 A Highly Successful Elephant Hunter “Closer” Having Signed
Among Others; SONY REWARDS, Apple Computer, The
National Geographic Society, Discover Financial, The
American Medical Association, Citi, AARP and QVC.
 Overall has Signed and Launched Over 300 Financial
Services’ Affinity Partnerships in Credit Cards, Insurance,
Rewards, Student Lending, Mortgage, B2B Web Portals and
Associations.
 Designed, Developed and Introduced Unique, One-Stop-
Shop Customized Web Portals for Affinity Partners and
Private Healthcare Exchanges.
William V. Nutting Resume 300 Partnerships Signed

2. As an Employee and as a Consultant – Achieved Success Across Seven
Different Affinity Verticals
Credit Cards
American
Express
GE
Capital
Bank One
Barclaycard
Apple
Computer
AARP
P&C
Insurance
Answer
Financial
Insurance.
com
USI Affinity
Life
Insurance
American
Life of New
York
USI Affinity
Rewards &
Loyalty
Affinity
Solutions
National
Geographic
Society
USI Affinity
Marketplace
B2B Web
Portals
Maingate
The
Insurance
Center
Student
Lending
SallieMae
Mortgage
Skyline
2

3. General Foods Senior Product
Manager
American Express Senior Director, Cards
GE Capital Senior Vice President,
Private Label Cards
Bank One EVP, Card Partnerships
American Life of NY Chief Operating Officer
USI Affinity EVP Business
Development &
Marketing
Barclaycard New Co-Brand
Partnerships
Answer Financial P&C Distribution
Partnerships
Insurance.com P&C Distribution
Partnerships
National Geographic
Society
Card RFP and Rewards
SallieMae Student Lending
Partnerships
Azigo Electronic Membership
and Information Cards
Affinity Solutions Merchant-Funded
Shopping Rewards
Anthem Blue Cross Private Healthcare
Exchanges*
Direct Employee Bold Partnerships Consulting
Experience Ranges From Fortune 500 Leaders to Venture-Funded Start-Ups
3*in process

4. 4
Experience and Results Summary
A high impact, results-oriented, accountable B2B senior executive with a large rolodex of senior level
contacts that can hit the ground running. Specializes in identifying and closing affinity, third-party
partnerships; leveraging business development, marketing and account management skills.
BOLD PARTNERSHIPS LLC
MANAGING DIRECTOR, WILMINGTON, DE
JANUARY 2013 – CURRENT
Work with start-ups and established market innovators in a variety of sales and consultative roles including
sourcing new affinity partnerships, strategic initiatives, competitive analysis, RFP development and responses;
staffing, sales planning, rewards, new distribution partnerships and new product development.
Returned to Bold Partnerships in January 2013 due to sudden cancellation of innovative customized web
portal @ USI Affinity. Have developed specific expertise in developing and launching Private Healthcare
Exchanges related to the rollout of PPACA. Working with insurance brokers to develop/launch both online
and offline marketing initiatives in advance of the January 2014 deadline.
USI AFFINITY
EXECUTIVE VICE PRESIDENT, PARTNERSHIP BUSINESS DEVELOPMENT, PHILADELPHIA, PA.
AUGUST 2011- JANUARY2013
USI Affinity is the 8th largest insurance broker in the U.S with annual revenues of $70MM. The company
specializes in diversified insurance and financial services products. Leveraged highly relevant experience to
develop new market partnership opportunities in financial services. Responsibilities included strategic
initiatives, business development, new products and account management. Created a first-of-its-kind,
customized web platform designed to generate incremental sales of insurance as well as other fee-based
products via a simple, unique user-friendly experience and targeted cross-sell.

5. 2003 – 2011 Bold Partnerships’ Experience and Results Summary
INSURANCE.COM AND THE NATIONAL GEOGRAPHIC SOCIETY ENTERPRISES GROUP:
 In April 2008, leveraged experience and contacts to secure new distribution partnership for
Insurance.com with CitiFinancial Auto (Insurance.com is a P&C aggregator offering comparison-
shopping).
 Also led National Geographic’s co-brand credit card RFP and renewal agreement with Chase Card
Services ($150MM credit card portfolio).
AFFINITY SOLUTIONS:
 Affinity Solutions has become the leading provider of loyalty programs for top financial institutions,
insurance companies, and publishers in the U.S.
 Signed SONY Rewards to a Five Year Agreement.
EXPEDIA AFFILIATE:
 As an Expedia Affiliate, personally developed co-brand, customized travel programs for college athletic,
alumni and university websites. Key prospects include four of the top 20 football schools in the nation.
ANSWER FINANCIAL INC, PARTNERWISE GROUP:
 Personally signed and launched the industry’s first protection center with Discover Financial Services in
2008.
 Led efforts for Discover Financial to partner with SallieMae student loans.
BARCLAYCARD U.S.;
 Produced new business partnerships for this 2001 start-up acquired by Barclays:
 Signed Barclaycards’ largest retail co-brand partner at the time, Apple Computer.
 Developed Barclaycard’s’ strategy for the $231B healthcare payments market including healthcare
rewards, Flexible Spending Account and Health Savings Account Debit Cards.

6. 6
Experience and Results Summary Continued
AMERICAN LIFE INSURANCE COMPANY OF NEW YORK
CHIEF OPERATING OFFICER: AMERICAN LIFE INSURANCE COMPANY OF NEW YORK; NEW YORK, NY;
MARCH 2001- MAY 2003
American Life Insurance Company of New York ($2.5 billion in assets) issued co-brand term,
simplified issue, variable & fixed annuities with offices in New York City and Louisville, KY:
- Personally signed key distribution partnerships with Liberty Direct and Progeny (Cendant); E-
Trade and Washington Mutual.
-
- Led launch of industry’s first 100% electronic term life, simplified issue and variable annuities:
- Named Annuity Market News’ Variable Annuity Product of the Year in 2001.
- Only issuer approved by the SEC in 2001 to offer all-electronic annuities (including
electronic signature).
- Full P&L responsibility including $14 million annual expense budget (75 employees).
MAINGATE LLC
CEO, HERNDON, VIRGINIA;
JANUARY 2000 – MARCH 2001
Launched Maingate.com, a start-up, local advertising website for the military community in
March, 2000:
 Raised over $14 million in funding for the venture.
 Managed $6.5 million launch with Ogilvy One Advertising.
 Assembled a world-class management team consisting of experts from leading
companies including; BellSouth, Pepsico, Nations Bank, American Express (52 employees
total).
 Voted Best on the Net in the military category by About.com in March 2000.
 Business sold in January 2001.
American Life
Insurance
Company of
New York
Founded 1955
Maingate.com

7. 7
BANK ONE CORPORATION (NOW CHASE CARDS)
EXECUTIVE VICE PRESIDENT, PARTNERSHIP MARKETING & SALES; WILMINGTON, DE.
MAY 1996 - JANUARY 2000
Led Affinity Credit Card Business growth from $2 Billion in ’96 to over $6 billion in February 2000:
 Full P&L responsibility for the largest partnership segment within Bank One (Affinity).
 450 partners including the American Medical Association, AARP, The National Geographic Society,
Special Olympics, The American Institute of Certified Public Accountants (signed over 250 new partners).
 Increased Bank One’s share of the college and university market from 10% in ’96 to 56% in 2000
G.E. CAPITAL CORPORATION
SENIOR VICE PRESIDENT, RETAILER FINANCIAL SERVICES; WESTPORT, CT.
APRIL 1989 - MAY 1996
General Manager of retail credit cards with full P&L responsibility for 450 employees and five operating centers
including Canada:
 Increased net income each year achieving a record $31.2 million in 1995.
 Managed an $80 million annual expense budget.
 Signed seven deals representing greater than $400 million in credit card receivables
including: QVC, Home Shopping Network, Filene’s Basement, Ethan Allen Furniture, Fortunoff.
 Exceeded productivity and loss targets in each of five years.
AMERICAN EXPRESS COMPANY
DIRECTOR OF MARKETING & SALES, CONSUMER CARD DIVISION; NEW YORK, NY.
JUNE 1985 – APRIL 1989
Developed and executed credit card sales & marketing initiatives targeting the travel industry including: travel
agents, tour operators and cruise lines:
- Increased both charge volume and number of new partners by over 20% annually.
 1989 winner of the Gold Echo Award from the American Marketing Association for Where To direct mail
campaign.
 As Senior Director for Restaurants, represented the largest group of business charge volume ($) under a
single director.
EDUCATION:
NEW YORK UNIVERSITY, New York, New York; Postgraduate degree – International Marketing.
UNIVERSITY OF DETROIT, Detroit, MI; MBA, Marketing (Beta Gamma Sigma Honorary).
OHIO WESLEYAN UNIVERSITY, Delaware, Ohio; BA Economics.
Experience and Results Summary Continued

8. 8
An Executive who Leverages Multi-Vertical Market Experience to Introduce New
Affinity Innovations Across Both Existing and Emerging Marketing Channels

9. 9
Reference Title & Company Relationship
James Schoedinger President, First Data Resources (Retired) Colleague @ GE Capital Retailer Financial Services
Richard W. Vague Co-Founder of First USA; Card CEO @ Bank One
& CEO of Barclaycard
Led $6B Affinity Credit Card Business Under
Richard; and Signed Apple Computer @
Barclaycard.
John Fees Co-Founder and CEO,
Next Generation Insurance, a Division of
SallieMae
Colleague at Bank One Where We Signed > 250
Affinity Partners.
Lou Geremia President, Consumer United Worked with Lou at Both First USA and
Insurance.com
Vik Murthy Manager, Product Development, Digital;
Discover Financial
Leading Prospect for Member Benefits
Marketplace @ USI Affinity.
Greg Pihl Regional Director, Association and Affinity Sales;
The Hartford
Carrier Partners on the Member Benefits
Marketplace Initiative @ USI Affinity
Thomas Bohde Sales Director;
MetLife Association/Affinity
Bill Wallace AVP & Director of Affinity Partnership Marketing;
Liberty Mutual Group
David R. Hayden National Accounts Executive,
Affinity Marketing; Liberty Mutual Group
References Upon Request

10. 10
Prospects Contacts Prospects Most Senior Contact
JPMorgan Chase SVP Marketing Sam’s Club Financial
Services
Director, Membership Services &
Card Strategy
Bank of America SVP, Marketing AMWAY CMO
RBS Citizens Senior Vice President, Director -
Debit & Rewards
State Farm Bank VP Marketing
Capital One President CitiMortgage CMO
Wells Fargo Senior Vice President, Consumer
Insurance
FNBO EVP, CMO
GE Capital CMO Retailer Financial Services H&R Block Bank President, Financial Services
Chase Auto Finance CEO Auto and Finance Apple VP Finance
PNC Managing Director, Insurance SONY Rewards President
Barclaycard Managing Director US Bancorp Vice Chairman, Payment Services
City National Bank Senior Vice President - Program
Manager
Alliance Data President
American Express Senior Vice President and
General Manager Strategic
Alliances and Cobrand
E*TRADE Financial CMO
M&T Corp VP, Card Products US Bancorp Senior Vice President of Sales and
Marketing
Navy Federal EVP Delivery Channels and
Communications
SallieMae VP Corporate Development
Kroger Personal Finance President, KPF Discover Financial
Services
CEO
PayPal SVP, Global Credit and Risk Citi Cards President, US Consumer Banking;
EVP, Partnership Group Citi Cards
Financial Services
Contact Examples

11. 11
Prospects Contacts Prospects Most Senior Contact
AARP CMO Special Olympics CMO
National Restaurant
Association
CEO Goodwill Director of Public Relations
National Association of
Realtors
SVP, Marketing NEA CMO Member Benefits
American Kennel Club AVP Business Development Ducks Unlimited Director of Development
PGA Tour Director, Business Development NC State University Alumni Director, Marketing
Communications and Web
Strategy
Union Plus President World Wildlife Fund SVP, Communications and
Marketing
AMA VP Marketing National Wildlife Federation EVP and COO
Ohio State Alumni Sr. Director, Finance & Membership Yale University SR. Director of Strategic
Initiatives
National Geographic
Society
President, Nat Geo Enterprises AAA VP Strategy and Planning
AVON CMO American Bowling Congress CEO
Mary Kay Vice President Corporate
Accounting and Treasury
University of Tennessee Director of Development
Programs
AICPA Vice President, Professional
Publications
Weight Watchers SVP Marketing
AMWAY Global CMO American Bar Association Director
University of Michigan VP Marketing and Communications Herbalife VP Worldwide Marketing
Association and Union
Contact Examples