1. July 25, 2011
Governor Brian Sandoval
101 North Carson
Carson City , NV 89701
Dear Governor Sandoval :
Las Vegas is in dire need of a powerful and progressive marketing
campaign that will drive revenues up to record highs. In particular
there must be a strong emphasis on gross gaming revenue.
The proliferation of gaming in its many forms and locations is
currently whittling away at our Las Vegas economy.
I have developed a destination marketing strategy that will reverse
the whittling cycle by utilizing the various gaming locations as
targets to send a laser message “No Place Stacks Up Like Las Vegas.”
Now is the time for Las Vegas to stop the shotgun advertising to the
masses and all work together efficiently to promote Las Vegas.
“Coming together is a beginning. Keeping together is progress.
Working together is success.”
- Henry Ford

2. You are an important part of an elite group that I’m requesting a
letter of support of two considerations that work together as one.
A. Licensing of the slogan “ No Place Stacks Up Like Las Vegas.”
to all of the promotional agencies ( LVCVA, Nevada
Development Authority, Chamber of Commerce, Asian
Chamber of Commerce, Latin Chamber of Commerce and the
Nevada Commission on Tourism, ect).
B. Licensing a design patent to McCarran Airport and its
advertisers to create an environment in the Baggage claim area
that will celebrate Las Vegas for the special place it is to our
guests. Please view the enclosed DVD for a video presentation
on this portion.
I very much appreciate your time and should you have any questions
please do not hesitate to contact me at (702) 868-8338.
Respectfully yours,
Jeffery A. Rom

3. CC:
Mr. Sheldon Adelson - The Venetian
Mr. Steve Wynn - Wynn Las Vegas
Mr. Jim Murren - Bellagio Hotel
Mr. Gary Loveman - Caesars Palace
Mr. George Maloof - Palms Casino
Mr. Philip Ruffin - Treasure Island Hotel
Mr. Bill Boyd – Boyd Gaming
Mr. David Ross - Affinity Gaming
Mr. Tom Barrack - Colony Capital
Mr. Leon Black - Apollo Global Management
Mr. John Paulson - Paulson & Co Inc.
Mr. David Bonderman - TPG Capital
Mr. John Unwin - Cosmopolitan
Mr. Alex Yemenidjian - Tropicana Hotel
Mr. Bill Warner - Hard Rock Hotel
Mr. Steven Cloobeck - Diamond Resorts International
Mr. Frank Fertitta III – Station Casinos
Mr. Michael Gaughan - South Point Hotel
Mr. Oscar Goodman
Mayor Carolyn Goodman
Mr. Rossi Ralenkotter - LVCVA
Mr. Randy Walker - McCarran Airport
Mr. Billy Vassiliadis - R&R Partners
Mr. Somer Hollingsworth - Nevada Development Authority
Mrs. Kristin McMillan - Chamber of Commerce
Ms. Vida Chan Lyn - Asian Chamber of Commerce
Mr. Otto Merida - Latin Chamber of Commerce
Senator Harry Reid
Senator Dean Heller
Mr. Larry Friedman - Nevada Commission on Tourism
Lt. Governor Brian Krolicki
Mr. Brian Greenspun - Greenspun Media Group

4. Mr. Mike Leven - The Venetian
Mr. Carl Icahn - Icahn Enterprises
Mr. Kirk Kerkorian - Tracinda Corporation