1. 1635 S. Stafford Street | Arlington, VA 22207
Urban Sustainability Social Media Plan October 8, 2015
Event Summary and Positioning:
Summary
We will explore how planning for and expanding green infrastructure, such as parks, open
space, street trees, planting by homeowners, and green roofs, can help communities address
and mitigate the impacts of climate change. Our September event focused on Smart Cities and
building structures and this event will go a step further on the personal space level. Urban
Sustainability is being sponsored by Virginia Tech’s Center for Leadership in Global
Sustainability (CLiGS). We will also partner as a co-host, along with Arlington Green, and the
International Society of Sustainability Professionals (ISSP). The event will be held on Thursday,
October 8, from 3:00 p.m. – 7:00 p.m., followed by a Networking reception which includes a
cash bar and light hors d’oeuvres. A dance performance by the Bowen Dance Company will
take place following the networking reception.
Positioning
The event will focus on the following topics:
Expanding green infrastructure
How to plan for parks, open spaces and green communities
How community leaders interact with homeowners
Using the MapIt Tool for crowd sourcing
COMMUNICATION STRATEGIES
Messaging
The messaging will all focus on this one event. Messages will be imbedded in the details
surroundings speakers, location, companies, discussion topics, blog articles and related articles
to this event.
The session will:
Describe the County’s built and natural environments.
Demonstrate how to assess and quantify the benefits that could accrue from enhancing
the County’s green infrastructure, in particular its urban tree canopy.
Include a group discussion, using decision-support tools, on how leadership, innovation,
and negotiation skills can enable local leaders to engage stakeholders, develop and
implement a comprehensive response to climate change that works for their community.
2. 1635 S. Stafford Street | Arlington, VA 22207
Targeted Demographics
Urban planners
County and community Leaders
Landscape architects
Green job seekers and green cities
Students from local universities
Hashtags
Official Event Hashtag: #LEUrbanSusty
Related Hashtags
Green Infrastructure
#infrastructure #greeninfrastructure #greencity
#stormwatermanagement #naturalecosystems
VA Tech and local universities
#virginiatech @gwtweets #university #george
@greentechmedia
Global Sustainability
#Sustainability #innovation #naturalwetlands
#biologicalcarbonsequestration
Urban Tree Canopy
#urbantreecanopy #trees #treecanopy #urban #shade
#neighborhood #urbanplanning #urbanwildlife
Green homes
#greenopenhomes #globalgoals #greenchemistry
Landscape architects
#landscape #architects #stormwater
General
#energy #solar
3. 1635 S. Stafford Street | Arlington, VA 22207
Schedule
One week prior to the event on October 8:
1. Tweet: Time is running out – sign-up for FREE event!
2. Speaker bios and photos
3. Event is almost here- sign-up now!
4. Last chance to register! (Day of event on October 8)
Monday Tuesday Wednesday Thursday Friday Saturday
LinkedIn Highlight
upcoming
event
Continue to
mention
event
Special
reminder to
register
What are you
waiting for?
Twitter Time is
running out-
sign-up for
for free event
on Urban
Sustainability
We
hope to
see you
at
another
Lercpa
event
Highlights
Speaker!
You
won’t
want to
miss this
one!
Highlight
speaker’s
expertise
Networking
following the
speaker
presentations
Facebook Learn how
green
infrastructure
s are
expanding…
come to our
event…
How do
parks and
open spaces
build green
communities
Learn more
on October 8
Grab a friend
and learn
more about
the greening
of your
community.
See the Bowen
McCauley
Dance
performance
following
networking
reception!
Facebook event page from VA Tech: www.facebook.com/events/1648220915389882/
Speaker bios and photos on registration page: www.eventbrite.com/e/urban-sustainability-
registration-18691029372
