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HBUCgrow Fall 2016 Presentation: It Started with a Hashtag
- 5. Recruitment campaign geared toward showing the most lively aspects of campus life for the average Florida A&M University student to encourage potential students to…
- 7. AUDIENCE
- 8. • Informal in nature KEY MESSAGES
- 9. • For students, by students, featuring students KEY MESSAGES
- 10. • Project fun, inclusive atmosphere that FAMU provides KEY MESSAGES
- 11. • FAMU tradition that Rattlers will strike, strike, and strike again! KEY MESSAGES
- 12. DELIVERABLES • Videos • Office-produced fliers • Email campaigns
- 13. OVER 1,000,000
- 16. OBJECTIVE Retention campaign to win money from the Home Depot for sustainability measures across campus
- 19. KEY MESSAGES Played on FAMU being ranked the No. 1 HBCU with a call to action for voters to also vote us No. 1 in this competition
- 20. DELIVERABLES • Videos • Office-produced fliers • Email campaigns
- 21. REACH 6MVOTES
- 24. OBJECTIVE To rally the entire FAMU community to achieve and exceed our performance metric goals, improve graduation rates and student retention.
- 25. AUDIENCE • Students • Alumni • Faculty • Staff • Other FAMU Stakeholders
- 26. KEY MESSAGES • Focused on Academic Excellence
- 27. KEY MESSAGES Institutional wide campaign: FAMU Today, FAMU Tomorrow, FAMU Forever, FAMU Forward.
- 28. KEY MESSAGES • Showcase Rattlers making an impact on campus and around the globe
- 29. KEY MESSAGES Finish Strong: Get out the door in 4 years!
- 30. DELIVERABLES • Videos • Digital news site • Posters • Pledge cards
- 33. REACH • 8% gain in the median average wages of undergraduate students employed in Florida one year after graduation
- 34. REACH • 8% increase in the number of graduate degrees awarded in areas of strategic emphasis, including STEM
- 35. REACH • 5% gain in second- year retention rates.
- 36. REACH • 13-point increase on Performance Metrics.
- 37. Thank You!